Rola S.

• Actively participating in the formulation of sustainability and corporate social responsibility initiative
• Assisting in developing the strategic corporate communications plan.
• Preparing the CCOM budget.
• Coordinating with the PR agency in order to ensure that the publicity strategy is as planned.
• Monitoring the competitors’ activities and providing advice to the senior management on the latest market developments/trends.
• Managing media relations directly with the press in order to ensure effective exposure.
• Ensuring that publicity campaigns/materials comply with the strategic plan.
• Initiating and implementing the Intranet project in Tameer Holding as part of enhancing the Internal Communication between various departments
• Editing press releases and media contents in English and Arabic
Special Assignments (self achieved):

- Prepared and submitted all the materials required for the CNBC Arabia Property Awards for the year of 2008 in which Tameer has won 6 awards.
- Initiated and managed the Intranet project as part of the essential Internal Communication in the organization between departments and worked closely with various departments for implementing it.
- Worked closely with Business Development department on Green and sustainability
- Introduced and followed up on recycling materials all over Tameer Offices

• Managing all PR activities.
• Coordinating with the PR agency in order to ensure that the publicity strategy is as planned.
• Edit all Arabic & English materials related to DGCX.
• Preparing all Website contents in English and Arabic and managing contents.
• Preparing all Arabic Manuals for DGCX Members.
• Assisting on the Media Plan for DGCX.
• Managing the advertising agency for all DGCX’s Ads.
• Translating daily DGCX's report and sending it to all publications in the MENA region.

• Involved in strategic planning for all communications activity, ensure that PR plans are consistent with business objectives.
• Managed activity of PR agency on statements, press releases, speeches & interview materials
• Edited press materials in Arabic & English.
• Handled and scheduled all interview requests with senior management.
• Supervised/Organized Conferences, Events & Road shows for different business units within UAE, regionally and Internationally
• Ensure all activity is relayed internally and all external communications are consistent.
• Met deadlines for the preparation of PR materials for Events, Sponsorships and Road shows.
• Updated regularly the Local & Regional and international Media List.
• Involved in all DIFC events to ensure maximum exposure to the media