Digital Account Manager
Diwanee
Total years of experience :16 years, 4 Months
Client : L'Oréal
Brands: L'Oréal Professionnel, Kérastase, Vichy, La Roche-Posay, Maybelline
• Managing social media platforms and digital online activations including working closely with influencers
• Leading video production projects from the creative part, to managing influencers & the execution (ex: L’Oreal / Este Lauder / Nestle)
• Developing strategies and online marketing plans for existing clients and for potential client to acquire new business (ex: NUX, Accor)
• Providing creative content while ensuring that smart objectives are in place across campaigns
• Evaluating and analyzing brands and campaigns performances by delivering monthly reports with recommendations for improvement
• Liaising with the brands via daily status updates to ensure execution of brand plans to time, budget and quality
• Developed strong media relations with key Agencies (MBU) and direct clients
• Liaised closely with PR agencies regarding events coverage
• Planned and executed digital marketing campaigns including social marketing
• Worked on pitches to try to acquire new mediums and titles on board
• Ensured Web content accuracy through analysis of end-user feedback
• Oversaw the creation of the social media platforms and worked on the creation and implementation of content
• Managed the social media platforms, and community management part
• Developed and implemented cross promotion activities with sponsors
• Planned and organised corporate and clients’ events
• Planned the department’s yearly budget and organised the yearly calendar of events
• Led and supervised a team of 45 members & conducted assessments & and workshops
•Organised exhibitions and field activities in various domains (fashion shows, conferences, cocktails and Gala dinners)
• Developed the media plan of the exhibitions and handled the media booking
• Worked with the events site, stand designers and contractors & oversaw procurement of audiovisual, security & rental needs
• Advised clients regarding their budget allocation, managed their relationships on the event site and resolved their issues and concerns
• Developed pricing strategies, followed up on sales, closed barter deals & sponsorship packages
• Generated sales growth by conducting negotiations with clients.
• Initiated market research to assess the banks’ positioning and came up with strategies to compete with competitors.
• Followed up on sales, delivery of products and implementation of special offers.
