Automotive Business Head
Ghassan Aboud Group
Total years of experience :20 years, 5 Months
Automotive Business Head: Managing complete After Sales, Service, and Parts operation with full P&L responsibility, managing multi-million USD revenue, by ensuring all Automotive verticals such as B2B, Retail & Wholesale, Export + Ecommerce Digital Marketplace business are delivered as per budgeted goals and deliverables.
Demonstrating strategic leadership skills towards heading end-to-end After-sales functions for the entire Middle East region
Implemented Market driven network efficiency development based on dealer Scorecards, volume-based deals, and Tactical deals by ensuring uniform level playing pricing standards and support
Overseeing Digital transformation activities across the group and executing improvement opportunities in close cooperation with the businesses
Managing the close relationship with Authorized Principal partners, Manufacturers, with thorough due diligence, distributor agreements, NDA, and commercial agreements
Led the timely resolution of dealer inquiries regarding Digital Dealer Platforms such as CRM Tool - Salesforce, Claim Tool, and any other Web-based digital products part of the Digital Framework
Ensure project scope/plan maximizes financial returns (i.e., Digital Channel Adoption rate, Project budget and time, business benefits realized, costs less than benefits)
Supports the Customer Experience and Digital team as a whole to define the holistic direction for all consumer-facing Platforms and Services.
Monitoring post-service activities like service feedback, satisfaction surveys, customer engagement workshops, service reminders, and managing complaints & and conflicts for achieving the customer satisfaction indexes.
Identifying strong & and reliable partners in coordination with the Network Expansion Team, this involved defining and implementing new strategies and market coverage.
Augmenting dealership revenue & and ensuring retention through the product lifecycle
Significant Accomplishments:
Successfully diversified strategy from Single Brand to Multi-Vendor all Make & Model built strong collaboration partnerships Authorized Distributors OEM, OES, IAM
Increase Customer retention by 81% with improved CX/UX engagement, CRM and loyalty, and increasing Customer Lifetime Value
Championed efforts establishing a New Reporting System, which later became the backbone of an internal Power BI application
As a Regional Country GM Sales manager have complete responsibility in developing EMEA Region with full P&L responsibility for ensuring all verticals are delivered and met as per the budgeted goals and deliverables.
Established B2B on Trade dealer/ network channel, appointing around 20--24 Authorized Distributor and resellers across the EMEA Region with thorough due diligence study, dealer standards, and incentives program.
Handling revenue management processes and procedures to maximize revenue by managing and maintaining inventory controls, developing, monitoring, and adjusting sales and pricing strategies, analysing demand factors, forecasting, competitive analysis, and maintaining distribution channel data integrity.
Full responsibility & and accountability for leadership of strategic direction, tactical planning, sales, business development, regional expansion, and marketing activities across the ME
Maintaining relationships with key decision-makers in target organizations for business development; setting out quality standards for various operational areas and ensuring a high-quality customer experience.
Actively overseeing marketing activities ATL, BTL social media platform, exhibiting at Trade events and Publication
Working closely with European / Asian manufacturers on OES, IAM, and Private Label brands particularly expanding their products to expand in the EMEA region and working closely with the Product team to complete GTM strategy.
Direct reporting - CEO
Brands handled: Bosch, ZF, Denso, Valeo, Sachs, Mahle, Hengst, Exxon Mobil, Exide, Michelin
Responsibilities:
MENA region UAE, Oman, Qatar, Kuwait, Egypt, Bahrain, Ethiopia, Djibouti
Strategies from MIT Sloan, Colombia Business School the USA
Strategies from MIT Sloan, Colombia Business School the USA