Associate Marketing Manager
Ski Dubai
Total years of experience :13 years, 10 Months
• Planning and implementing marketing campaigns for Ski Dubai and Global Snow
• Supporting the implementation of the annual marketing and communications plan including, but not limited, to public and media relations, content creation (online and offline), social media and engagement, crisis communications, features and analysis.
• Working closely with CX, Ecommerce, Design, Sales, Social Media, PR, Content and Finance teams
• Deriving insights from post-campaign analysis to build customer relationships and improve Ski Dubai's market position and impact.
• Conducting market research to understand customer preferences.
• Channel management of VOX Cinemas’ digital content hubs, social media channels, website/apps, in-cinema digital assets and newsletters, in 8 regions in the Middle East (including KSA).
• Owned content creation for VOX Cinemas’ website, social media pages, newsletters and in-cinema LED screens.
• Development implementation of content for online and offline assets covering a range of topics - movies, food and beverages, leisure and entertainment, pop-culture events and lifestyle.
• Social media advertising, ROI measurement and reporting on Facebook, Instagram, YouTube and Twitter.
• Worked closely with Ski Dubai, Magic Planet and iFly for digital campaigns and web-optimized content.
• Translating marketing communication objectives and technical briefs into creative briefs and liaising with design teams.
• Managing and initiating successful digital launch plans in new markets as a part of the organization’s aggressive expansion plans.
• Creating and executing the monthly project/campaigns calendar for web content and social media.
• Influencer management and ROI measurement
• Helped with the recruitment and development of the in-house social media team at VOX Cinemas.
• Manage and handle projects, initiate and complete new tasks and fulfil requirements pertaining to content and social media.
• Execute daily tasks of social media strategy across identified digital platforms (i.e. Instagram, Twitter, Facebook, YouTube, Snapchat, Blogs, and RSS).
• Coordinate with the social media teams of movie studios
• Continue to develop the brand’s strategy in the region around digital and social media, ensuring that the approach in the market implements wider global vision.
• Identify and work with Social Media influencers/bloggers in line with social strategy.
• Create inspirational content that reflects the brand and engages the audience.
• Attend promotion events to create engaging content for all social media platforms
• Work with the in-house design team for conceptualization and development of visual and video content to be used on social media.
Project Management
• Project head for multiple accounts from concept to completion
• Liaised with clients on a regular basis for estimating expectations, performance reports and creative pitches (including F&B, apparel, travel and tourism and real estate industries)
• Development, presentation and implementation of media strategies
• Executing projects within allocated budget and timeline
Social Media and Websites
• Conceptualization, presentation and implementation of digital media strategies (especially Facebook)
• Managed creative and design teams and all aspects of Facebook campaigns (content, creatives, media spends, apps)
• Experienced in wire framing and site mapping to create visually appealing and structurally sound websites.
Client Servicing
• Communicating with clients by phone, email and face to face on a regular basis
• Addressing all request/complaints on efficiently and effectively
• Managed relationships with key third party digital suppliers/agencies
Content Creation and Blogging
• Provided web specific content for digital media agencies, entrepreneurial websites, luxury and life style websites
• Blogged on diverse topics such as social media, lifestyle/living, real estate etc
2009 to 2011
Admin Assistant with The University of Wollongong in Dubai
• Worked with the Admissions and Registrar’s Departments of the University
• Effectively and agreeably coordinated work obligations with both professional teams
• Represented The University of Wollongong in Dubai at major on-campus events
• Interacted with a multinational and dynamic crowd on a regular basis
• Successfully handled both front stage and back stage activities
Author of an academic research paper on the ‘Strategic Management Framework of Dubai Duty Free’ (co-authored with Mr. Bernard Creed, VP Finance Dubai Duty Free) after working closely alongside Mr. Colm McLoughlin (Executive Vice Chairman, Dubai Duty Free) and the senior management team of Dubai Duty Free. Accepted in the International Academia Business Research Conference in Hungary and published in Asian Journal of business Management and Sciences.
Obtained joint authorship, along with Ms. Laila Suhail (CEO of Dubai Events and Promotions Establishment), on an academic research paper titled ‘Conception, Nurturing, Sustenance and Leveraging of a Successful Brand’; accepted and published in the Conference Proceedings of The 2011 International (European) Conference on Asia Pacific Business Innovation and Technology Management, Lausanne, Switzerland and listed in Science Direct Journal.
Being an Australian university, my grade average was in the form of WAM (Weighted Average Marks). My final WAM was 86 on 100. I graduated with Distinction I was a Dean's Merit List student and a receipt of a UOWD Merit based scholarship I was employed by my university UOWD for 1 year and 7 months
Successfully completed High School (Commerce Stream) with an aggregate of 90.4%
