Rouaa Zeidan, Brand Manager

Rouaa Zeidan

Brand Manager

Meptico

Location
Lebanon
Education
Bachelor's degree, Business Administration, Marketing
Experience
15 years, 10 Months

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Work Experience

Total years of experience :15 years, 10 Months

Brand Manager at Meptico
  • Lebanon - Jounieh
  • My current job since June 2021

-Handle all e-com operations, including new products listing, promotional campaigns and upselling strategies, price updates, vouchers, stock management, costumer service, data analysis and reporting.
-Conduct monthly market studies and seek opportunities for new products development
-Work closely with digital agency and handle monthly social media agenda.
-Work on monthly sales analysis to monitor market share and create adequate marketing strategies to meet brand objectives
-Assist in setting sales forecast and follow up with sales team on meeting monthly targets per brand.
-Assist on setting and updating MSL by channel and work closely with sales team in order to insure 100% distribution
-Brief and educate sales and merchandising team on new products and ways of execution in the market
-Conduct regular market visits to insure right and smooth trade execution

Field Operations Executive for NESCAFE at Nestlé - Other Locations
  • Lebanon - Beirut
  • April 2018 to May 2021

-Set annual field Marketing plan and PFME budget
-Mange in store and OOH activities and events
-Prepare monthly sell out analysis to track category performance
-Conduct weekly field visits to:
Ensure activations smooth execution
Track visibility implementation
Stay up to date with competitors’ activities and new launches
Monitor market dynamics and trend updates
-Liaise with suppliers to produce all promotional items
-Handle Nescafe Dolce gusto costumer care center in Lebanon
-Report to Brand manager

Merchandiser at Nestle lebanon
  • Lebanon - Beirut
  • March 2013 to August 2018

-Prepare monthly sell out analysis for selected customers
-Prepare quarterly business reviews for customers to track their performance v/s their annual target
-Maximize shoppers’ interest and sales level by displaying products appropriately - Produce layout plans for stores and maintain store shelves and inventory
-Monitor stock movement and consider markdowns, promotions, clear outs etc
-Build constructive costumer relationship and team up with partners to build pipelines and close deals

Filmmaker Coordinator (Doha tribeca film festival 2012) at Doha film institute
  • Qatar - Doha
  • October 2012 to December 2012

Inviting film guests to the festival, gathering information for festival publications

Coordinating travel, tickets and credentials for assigned guests.
Wrangling assigned guests for festival engagements once they arrive and acting as host for their entire stay.

Event Planner at SandPearl Personalized events
  • Lebanon - Beirut
  • October 2010 to February 2012

 Researching markets to identify opportunities for events;
 Liaising with clients to ascertain their precise event requirements;
 Producing detailed proposals for events
 Securing and booking a suitable venue or location
 Setting Schedules and timelines
 Coordination and follow up during the event

Hostess at Diffa agency
  • Lebanon - Beirut
  • June 2007 to June 2010

Hostess

Education

Bachelor's degree, Business Administration, Marketing
  • at The Holy Spirit University
  • June 2012

,,

Bachelor's degree, Business And Marketing
  • at The holy Spirit University
  • June 2012

Specialties & Skills

Economics
Sampling
Production
Administration
Gathering

Languages

Arabic
Expert
English
Expert
French
Expert