Roula Assidi

Mouawad’s heritage spans more than a century of creations and traditions in masterful jewelry design and watchmaking. Since 1890, the revered values of the brand have been revived over the years to offer true luxury and refinement to a discerning clientele, royal families and celebrities. With an extraordinary devotion to the creation of magnificent jewels and intricate timepieces with four time Guinness world records, Mouawad has penetrated continents across the world and earned a prestigious status in catering one-of-a-kind jewel-studded works of art.

As the Assistant Country Manager of the Kuwait branch of Mouawad, I led the HR, Finance, and Merchandising Departments to support the promotion and sales of Mouawad jewelry.

By upholding luxury standards expected of our brand and image, I maintained impeccable boutique store rooms and groomed charming sales consultants. Ensuring repeat sales from existing customers, I built lasting relationships based on trust in my professional experience and integrity in customer engagements.

Key Business Management Responsibilities:

♦ Coordinate AX invoice and CRM customer data base with Dubai office and financial department
♦ Budget payroll distribution, salary allocation, and business expenses
♦ Assist with team leadership and motivation
♦ Analyze current WIGs to create monthly action plan / PDP
♦ Liaise with Marketing agents and PR reps for company branding event management

To learn more about my involvement in these areas, please request my resume for a detailed list of accomplishments.

Alyasra Fashion is a regional fashion retail leader, with a world-class portfolio of over 60 high-end fashion, footwear and accessories brands. Today, our network encompasses over 270 stores, with operations in eight markets across the Middle East.


SENIOR SALES CONSULTANT

Initially hired as Senior Sales Consultant at Trinkets, I was responsible for visual merchandising of the store and providing complete product knowledge of 40+ brands including Emporio Armani, Dolce & Gabbana, and DKNY.

After 9 months exceeding 110% of target sales at Trinkets, I was promoted to Boutique Manager at Dyrberg/Kern.


BOUTIQUE MANAGER

Promoted to Boutique Manager, I represented the new boutique that offered additional brands Morellato, Just Cavalli, Fossil, Rocco Barocco, Police, and Michael Kors.

Working with HR to maximize sales, I set individual performance goals, analyzed Key Performance Indicators / KPSs, and motivated the employees through personal development plans. The result was improved employee morale and promotion to management for some of my direct reports.

As the Showroom Manager at the luxury brand watches and jewelry store, I directed the visual merchandising of the store, developed customer relationships, and implemented policies and procedures to achieve target sales results.

Almuftah Jewellery is one of the most esteemed jewellery / jewelry merchants in Qatar, representing luxury brands Charriol, Movado, Ebel, Giovanni Ferraris, ORIS, Nina Ricci, Century, Bonja, Chronoswuiss, Meyers, Chatila, and Zenith.

Djihan represents the ultimate combination of luxury and glamour worn by the world’s greatest stars, created by the elite jewelry designer Djihan.

Antoine Hakim's prestigious reputation is based on the highest standards in ethics, quality and client satisfaction.
♦ Full communication with the owners to sketch their ideas on paper by creating motives meets the brand’s luxury standards.
♦ Separated diamond by sizes to handle the enough quantity to the setters.

ALMAS Jewelry is one of the top jewelry stores in Lebanon specializing in diamond products from engagement rings to wedding rings