Roxana Elkhayat, Digital Marketing Manager

Roxana Elkhayat

Digital Marketing Manager

Glimpse Digital Agency

Location
United Arab Emirates - Dubai
Education
Bachelor's degree, Education And Social Work
Experience
13 years, 9 Months

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Work Experience

Total years of experience :13 years, 9 Months

Digital Marketing Manager at Glimpse Digital Agency
  • United Arab Emirates
  • My current job since February 2020

Develop and execute comprehensive digital marketing strategies, resulting in a 30% increase in website traffic and a 25% growth in online sales within one year. Lead a cross-functional team of 8 digital marketers, overseeing campaign ideation, execution, and performance analysis. Collaborate with product and sales teams to align marketing initiatives with business objectives, resulting in a 15% boost in lead generation.

Head Of Digital Marketing at Akwan Digital agency
  • Saudi Arabia - Riyadh
  • December 2017 to January 2020

Orchestrated comprehensive digital marketing strategies, leading to a 40%
increase in online revenue and a 30% expansion in customer acquisition
within a year.
Directed a high-performing team of 12 digital marketers, fostering
collaboration and innovation while achieving KPIs consistently.
Spearheaded the successful integration of AI-driven tools, optimizing
campaign targeting and resulting in a 25% improvement in conversion rates.
Collaborated with C-suite executives to align marketing initiatives with
overall business objectives, enhancing brand visibility and market share.

Digital Marketing Executive & Content Writer at Al Ghad TV
  • Egypt
  • March 2015 to November 2017

Spearheaded content marketing efforts, producing engaging blog posts, social media content, and email campaigns, resulting in a 40% increase in organic traffic and a 20% rise in engagement. Managed digital advertising campaigns across various platforms, achieving a 50% increase in click-through rates and expanding customer reach. Led a team of writers and designers, ensuring consistent brand messaging and content quality.

Senior Key Account Manager at MOPHX Digital Agency
  • Egypt - Cairo
  • July 2012 to February 2015

Managed a portfolio of 15 client accounts, overseeing their digital marketing
campaigns and ensuring a 95% client retention rate.
Collaborated with clients to define marketing objectives and KPIs, leading to
successful campaign strategies aligned with client goals.
Achieved an average 20% increase in ROI for clients through data-driven
optimization strategies.

Journalist & TV Reporter at Sada El Bald TV
  • Egypt - Cairo
  • August 2010 to June 2012

Conducted in-depth research, interviews, and fact-checking to produce
compelling news articles and TV reports, demonstrating strong investigative
and storytelling skills.
Covered a range of topics including politics, business, and social issues,
delivering accurate and engaging content to a diverse audience.
Adapted to tight deadlines and high-pressure situations while maintaining a
high standard of accuracy and professionalism.

Education

Bachelor's degree, Education And Social Work
  • at Alexandria University
  • June 2010

Specialties & Skills

Customer Service
Trainers
Operators
Direct Sales
DIGITAL MARKETING
MARKETING STRATEGIES
ADVERTISING CAMPAIGNS
PROFESSIONALISM
BOOST (C++ LIBRARIES)
COLLABORATION
CONTENT MARKETING
INNOVATION
IDEATION
INTEGRATION

Social Profiles

Personal Website
Personal Website
roxanaelkhayat.com

Languages

English
Expert
Arabic
Native Speaker

Hobbies

  • Swimming