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Roy Rajan, Group Marketing Manager

Roy Rajan

Group Marketing Manager·Emirates International Hospital Group

United Arab Emirates

Master's degree, Business And Marketing

Work experience

Total years of experience: 15 years, 8 months

Group Marketing Manager

July 2025 - January 2026

Emirates International Hospital Group

Abu Dhabi, United Arab Emirates

July 2025 - January 2026

• Define and execute the group marketing strategy aligned with business expansion and commercial objectives for B2B and B2C
• End-to-end campaign management, including strategy creation, execution, optimization, and reporting
• Rebranding and website redesign initiatives, including logo relaunch, brand asset recreation, corporate website optimization, social media handles, and other brand communication platforms
• Own and evolve group brand positioning, ensuring clarity, credibility, and differentiation across markets
• Brand campaigns, new product and segment launches, partnerships, and sponsorship initiatives
• Identify market opportunities and develop scalable go-to-market strategies across customer segments via ATL/BTL activities
• Led the marketing teams to improve content performance and conversion through data-driven insights
• Performance marketing and digital acquisition strategies across paid, owned, and earned channels monitoring CPC, CPL, ROAS, CPA, etc
• Track and report marketing KPIs, providing actionable insights and recommendations
• Participate in trade shows and exhibitions to enhance brand visibility and engagement
• Led the Digital and IT teams to support CRM enhancements, operational tools, and automation

Company industry:
Medical Hospital
Job role:
Medical, Healthcare, and Nursing

Marketing Manager

November 2022 - June 2025

Al Abeer Medical Group

Abu Dhabi, United Arab Emirates

November 2022 - June 2025

• Develop and execute regional marketing strategies that align with the Abeer KSA Corporate goals
• Performance marketing and digital acquisition strategies across paid, owned, and earned channels via SEO, SEM, SMM, Meta and other platforms
• Identify market opportunities and develop scalable go-to-market strategies across customer segments via ATL/BTL activities
• Drive scalable growth through online marketing, partnerships, affiliates, and ecosystem collaborations.
• PR and communications strategy, including media engagement, executive visibility, and reputation management
• Align marketing execution with regional commercial and regulatory requirements
• Led the digital and IT teams to support CRM enhancements, operational tools, and automation
• Data-driven approach to decision-making, with strong understanding of performance metrics, attribution, and marketing ROI

Company industry:
Medical Hospital
Job role:
Medical, Healthcare, and Nursing

Senior Marketing Executive

April 2021 - October 2022

Burjeel

Abu Dhabi, United Arab Emirates

April 2021 - October 2022

• Develop the annual marketing plan and oversee its execution including digital advertising, SEO/SEM, email campaigns, and events
• Conduct market research, analyze market trends, and provide insights to inform marketing strategies
• Manage the marketing budget, ensuring efficient and accountable allocation of resources
• Define and execute the organization’s social media strategy across platforms including LinkedIn, Facebook, Instagram, and YouTube
• Led paid social media campaigns targeting B2B decision-makers and B2C learners with precision audience segmentation
• Monitor and report competitor service and price developments and develop counter measures
• Develop activities that cover the complete customer lifecycle, customer journey and increase customer satisfaction
• Identify and capitalize on new business opportunities and partnerships
• Led the marketing teams to improve content performance and conversion through data-driven insights
• Consistent brand voice and messaging across all marketing touchpoints and identify growth opportunities through new platforms, tools, and emerging digital trends

Company industry:
Medical Hospital
Job role:
Medical, Healthcare, and Nursing

Founder & GM

April 2019 - March 2021

Contucom

Abu Dhabi, United Arab Emirates

April 2019 - March 2021

• Deliver performance marketing and ROI through data-driven campaigns on Google and Meta Ads improving CPA, CPL, CVR, ROAS, CLV, CPC, etc
• Develop secure and user-friendly websites and mobile applications, enhancing e-commerce and custom solutions in Canada, India, Spain and UAE
• eCommerce solutions including digital sales, revenue growth, lead generation, performance marketing, conversion rate, sales funnel management, data analytics, consumer buying behavior, product life-cycle, customer journey and customer satisfaction
• Design and manage the full paid media funnel from creating ads to landing page experience
• AI and automation strategies, including chatbots and predictive analytics, to optimize workflows
• Successful product launches & brand growth across UAE
• SaaS & CRM based product creation and launch in UAE, Canada and KSA

Company industry:
Internet & E-commerce
Job role:
Management

Marketing Manager

April 2016 - April 2019

CREATEAV

Dubai, United Arab Emirates

April 2016 - April 2019

• Plan and oversee multi-channel marketing campaigns, including consumer engagement, digital, social media, content, emails for events like Formula 1, FIFA, Special Olympics
• Led the development and execution of go-to-market strategies for new product launches, promotions, campaigns, in collaboration with PR, creative, and operations teams via ATL/BTL activities and market research
• Develop and implement annual marketing plans and budgets in line with business objectives
• Develop storytelling assets to elevate brand narratives
• Partner with creative teams and external agencies to develop integrated brand campaigns
• Oversee the delivery of brand initiatives from concept through to execution
• Manage marketing budgets and ensure ROI-driven spending

Company industry:
Events Management
Job role:
Marketing and PR

Sr. Relationship Officer

March 2013 - April 2016

CITIBANK

Abu Dhabi, United Arab Emirates

March 2013 - April 2016

• Financial planner for HNI’s for Investment and Insurance based products
• Study financial markets their trends and provide financial solutions
• Conduct market research to identify trends, target customer needs and competitor activities
• Part of the first digital & automation transformation in retail banking
• Market research for enhancing the financial products
• Participated in Micro marketing and consumer engagement activities
• Top Performer for overachieving targets in 2013, 2014 and 2015

Company industry:
Banking
Job role:
Sales

Project Coordinator

October 2009 - July 2010

Hughes

Mumbai, India

October 2009 - July 2010

*Managed India’s Biggest Bank - ICICI Bank’s networking requirements for their ATM’s and Branches all over India.
*Design and implement projects respecting budget and lead time
*Supervised smooth flow of logistics and documentations to close critical projects like
*Opening of New Branches and ATM
*Shifting and relocating of existing Branches and ATM
*Monitoring current work and constantly looking for opportunities to upgrade the below
-Bandwidth
-VSAT Antenna from 1.2m to 1.8mts
*Awarded on Multiple occasions for successfully completing critical projects within TAT

Company industry:
IT Services
Job role:
Information Technology

Customer Service Officer

November 2008 - July 2009

Tata Aig General Insurance

Mumbai, India

November 2008 - July 2009

*Marketed insurance solutions to customers and Builds relationships with clients to promote long-term business growth
*Serves as the main liaison between customers, management and sales team
*Maintains customer records by updating customer history through service requests/complaints and Notes
*Successfully handled customer claims, resolve, report, record complaints in a professional and pro-active manner
*Develop lasting relationships with customers

Company industry:
Insurance & TPA
Job role:
Customer Service and Call Center

Project Assistant

July 2006 - August 2007

Lifestyle Networks Pvt. Ltd

Mumbai, India

July 2006 - August 2007

*Assisted the Projects Manager in successfully carrying out critical projects like
*WiFi Ahmedabad: A Project aiming to make a part of the city WiFi
*Making a part of South Mumbai WiFi enabled
*Maintained MIS and other critical documentation for every project
*Assisted with setting up meetings between clients and show manager
*Ensured that company databases consisting of client contact listings are compiled and accurately entered using Excel. Updating old company database
*Troubleshooting any emerging problems in the project. Conducted pre and post project evaluations and report on outcomes

Company industry:
IT Services
Job role:
Information Technology

Education

Thakur Institute of Management Studies & Research

June 2013

June 2013

Master's degree, Business And Marketing

India

MBA in Marketing with a focus on International Business
View attachment

National Institute of Information Technology

August 2010

August 2010

Higher diploma, Software Engineering

India

Software Engineer & Web Development

Mumbai University

June 2008

June 2008

Bachelor's degree, Accounting & Finance

India

Bachelors in Commerce with detailed study in areas of Accounting, Finance, Banking & Economics

Skills

Marketing Strategy
Expert
Marketing Strategy
Expert
Social Media Marketing
Expert
Social Media Marketing
Expert
B2B eCommerce
Expert
B2B eCommerce
Expert
Digital Marketing
Expert
Digital Marketing
Expert
Marketing
Expert
Marketing
Expert
CUSTOMER RELATIONS
Expert
CUSTOMER RELATIONS
Expert
MARKETING
Expert
MARKETING
Expert
ADVERTISING
Expert
ADVERTISING
Expert
B2B
Expert
B2B
Expert
BRAND MANAGEMENT
Expert
BRAND MANAGEMENT
Expert
COM
Expert
COM
Expert
CRM
Expert
CRM
Expert
E-COMMERCE
Expert
E-COMMERCE
Expert
MANAGEMENT
Expert
MANAGEMENT
Expert
MATERIALS MANAGEMENT
Expert
MATERIALS MANAGEMENT
Expert
Business Development
Expert
Business Development
Expert
Social Media Marketing
Expert
Social Media Marketing
Expert
B2B eCommerce
Expert
B2B eCommerce
Expert
Digital Marketing
Expert
Digital Marketing
Expert
Marketing
Expert
Marketing
Expert

Languages

Arabic
Intermediate
English
Native Speaker
Hindi
Expert
Urdu
Expert
Marathi
Expert
Malayalam
Expert

Training and Certifications

Certifications
Google Digital Marketing
May 2020
Accentrure Digital Marketing
Apr 2020
Google Analytics
Oct 2020 - Oct 2023
Show credentials