Roy Rajan

• Define and execute the group marketing strategy aligned with business expansion and commercial objectives for B2B and B2C
• End-to-end campaign management, including strategy creation, execution, optimization, and reporting
• Rebranding and website redesign initiatives, including logo relaunch, brand asset recreation, corporate website optimization, social media handles, and other brand communication platforms
• Own and evolve group brand positioning, ensuring clarity, credibility, and differentiation across markets
• Brand campaigns, new product and segment launches, partnerships, and sponsorship initiatives
• Identify market opportunities and develop scalable go-to-market strategies across customer segments via ATL/BTL activities
• Led the marketing teams to improve content performance and conversion through data-driven insights
• Performance marketing and digital acquisition strategies across paid, owned, and earned channels monitoring CPC, CPL, ROAS, CPA, etc
• Track and report marketing KPIs, providing actionable insights and recommendations
• Participate in trade shows and exhibitions to enhance brand visibility and engagement
• Led the Digital and IT teams to support CRM enhancements, operational tools, and automation

• Develop and execute regional marketing strategies that align with the Abeer KSA Corporate goals
• Performance marketing and digital acquisition strategies across paid, owned, and earned channels via SEO, SEM, SMM, Meta and other platforms
• Identify market opportunities and develop scalable go-to-market strategies across customer segments via ATL/BTL activities
• Drive scalable growth through online marketing, partnerships, affiliates, and ecosystem collaborations.
• PR and communications strategy, including media engagement, executive visibility, and reputation management
• Align marketing execution with regional commercial and regulatory requirements
• Led the digital and IT teams to support CRM enhancements, operational tools, and automation
• Data-driven approach to decision-making, with strong understanding of performance metrics, attribution, and marketing ROI

• Develop the annual marketing plan and oversee its execution including digital advertising, SEO/SEM, email campaigns, and events
• Conduct market research, analyze market trends, and provide insights to inform marketing strategies
• Manage the marketing budget, ensuring efficient and accountable allocation of resources
• Define and execute the organization’s social media strategy across platforms including LinkedIn, Facebook, Instagram, and YouTube
• Led paid social media campaigns targeting B2B decision-makers and B2C learners with precision audience segmentation
• Monitor and report competitor service and price developments and develop counter measures
• Develop activities that cover the complete customer lifecycle, customer journey and increase customer satisfaction
• Identify and capitalize on new business opportunities and partnerships
• Led the marketing teams to improve content performance and conversion through data-driven insights
• Consistent brand voice and messaging across all marketing touchpoints and identify growth opportunities through new platforms, tools, and emerging digital trends

• Deliver performance marketing and ROI through data-driven campaigns on Google and Meta Ads improving CPA, CPL, CVR, ROAS, CLV, CPC, etc
• Develop secure and user-friendly websites and mobile applications, enhancing e-commerce and custom solutions in Canada, India, Spain and UAE
• eCommerce solutions including digital sales, revenue growth, lead generation, performance marketing, conversion rate, sales funnel management, data analytics, consumer buying behavior, product life-cycle, customer journey and customer satisfaction
• Design and manage the full paid media funnel from creating ads to landing page experience
• AI and automation strategies, including chatbots and predictive analytics, to optimize workflows
• Successful product launches & brand growth across UAE
• SaaS & CRM based product creation and launch in UAE, Canada and KSA

• Plan and oversee multi-channel marketing campaigns, including consumer engagement, digital, social media, content, emails for events like Formula 1, FIFA, Special Olympics
• Led the development and execution of go-to-market strategies for new product launches, promotions, campaigns, in collaboration with PR, creative, and operations teams via ATL/BTL activities and market research
• Develop and implement annual marketing plans and budgets in line with business objectives
• Develop storytelling assets to elevate brand narratives
• Partner with creative teams and external agencies to develop integrated brand campaigns
• Oversee the delivery of brand initiatives from concept through to execution
• Manage marketing budgets and ensure ROI-driven spending

• Financial planner for HNI’s for Investment and Insurance based products
• Study financial markets their trends and provide financial solutions
• Conduct market research to identify trends, target customer needs and competitor activities
• Part of the first digital & automation transformation in retail banking
• Market research for enhancing the financial products
• Participated in Micro marketing and consumer engagement activities
• Top Performer for overachieving targets in 2013, 2014 and 2015

*Managed India’s Biggest Bank - ICICI Bank’s networking requirements for their ATM’s and Branches all over India.
*Design and implement projects respecting budget and lead time
*Supervised smooth flow of logistics and documentations to close critical projects like
*Opening of New Branches and ATM
*Shifting and relocating of existing Branches and ATM
*Monitoring current work and constantly looking for opportunities to upgrade the below
-Bandwidth
-VSAT Antenna from 1.2m to 1.8mts
*Awarded on Multiple occasions for successfully completing critical projects within TAT

*Marketed insurance solutions to customers and Builds relationships with clients to promote long-term business growth
*Serves as the main liaison between customers, management and sales team
*Maintains customer records by updating customer history through service requests/complaints and Notes
*Successfully handled customer claims, resolve, report, record complaints in a professional and pro-active manner
*Develop lasting relationships with customers

*Assisted the Projects Manager in successfully carrying out critical projects like
*WiFi Ahmedabad: A Project aiming to make a part of the city WiFi
*Making a part of South Mumbai WiFi enabled
*Maintained MIS and other critical documentation for every project
*Assisted with setting up meetings between clients and show manager
*Ensured that company databases consisting of client contact listings are compiled and accurately entered using Excel. Updating old company database
*Troubleshooting any emerging problems in the project. Conducted pre and post project evaluations and report on outcomes