Digital Content and Editorial Manager
IEDEA
Total years of experience :5 years, 8 Months
As a Digital Content and Editorial Manager at IEDEA, Dubai, I oversaw the creation and management of all content and communication for the organisation and its intellectual properties, including the ABLF Awards, an annual high-level leadership recognition platform.
Accomplishments:
- Oversaw the creation and management of all content and communication for the organisation.
- Similarly, managed all content and communication for IEDEA's intellectual properties, including the ABLF Awards, an annual high-level leadership recognition platform and all allied activations.
- Revamped all content for the relaunch of ablf.com to create a standardised tone of voice for the brand.
- Planned and executed the social media promotional campaign for the ABLF Awards 2022.
- Scripted and oversaw the production of multiple videos for the ABLF Awards 2022 including televised and digital promos, brand films, a tribute video and holding visuals for the stage setup.
- Created the show flow and cue sheet for the ABLF Award 2022 Ceremony and thereafter, performed the duties of Show Caller for the event attended by 200+ high-level dignitaries held at Expo 2020 Dubai.
- Managed content creation, testing and optimisation for the ABLF Awards 2022, liaising with the internal design team as well as external parties and sponsor partners.
- Executed outreach for the ABLF Awards 2022 through custom-created emailers.
- Oversaw the production of the ABLF Awards 2022 highlights reel, liaising with an external agency to ensure quality output.
- Contributed to the conceptualisation of the ABLF Advantage Programme, the ABLF's new season of activities including multiple activations across digital publications, television and networking events.
- Developed and planned a high-budget business television series for the ABLF on CNBC Arabia including the concept and themes for a season of 6 episodes.
- Contributed to the planning, development and creation of a quarterly digital business magazine series for the ABLF with the production of the first edition currently underway.
- Created numerous pitch decks to attract high-level sponsorships for the ABLF Advantage Programme, each custom-created based on relevant market research and insight.
- Managed the outreach process for the ABLF Advantage Programme.
I led the Content Strategy vertical at Wife which involved leading a team of Copywriters & Marketing Associates to create engaging, fresh, and creative content. Ranging from video scripts to social media post content and beyond, our team crafted every kind of creative copy imaginable. The role also involved ideation, brand strategy, assistance on ad film direction and more, apart from managing and leading and guiding the team of Copywriters on a daily basis.
Accomplishments:
- Spearheaded the entirety of the Content Business Vertical for the Agency.
- Directed and managed a team of copywriters and marketing assistants to create and manage content for all marketing channels and media.
- Headed projects to create content and copy for brands like Facebook, Instagram, Quora, TikTok, and more.
- Managed editorial duties, such as quality benchmarking, proofreading, and refinement of all agency copy and communication.
- Created unique tones of voice for emerging and existing brands and marketing campaigns.
- Mentored and trained Junior Copywriters and Marketing Associates to meet quality standards.
- Led ideation, conceptualisation and brainstorming for new client briefs and projects.
- Managed multi-city events and show calling for televised events.
Here, I joined as a Marketing Exec and worked my way up to a Senior Content & Strategy Catalyst. The role involved being exposed to every aspect of the business, right from events to digital marketing, brand building, production, client servicing, and beyond. My skills with regard to copywriting and PowerPoint in particular found good use and developed further. Within no time, all written material that the agency churned out went through my scrutiny in order to meet quality benchmarks.
Accomplishments:
- Led and contributed to 116+ projects over the course of 3 years.
- Created and managed content for multiple brands and projects.
- Contributed to 14 Ad films and AV productions in the capacity of either Director/Asst. Director/Script Writer/Art Director.
- Managed multi-city events and show running for televised events.
- Product conceptualization and design.
I began my journey at In Solutions Global as an intern during my final year of management studies and successfully converted the opportunity into full-time employment. At ISG, I led content creation for the corporate communications team, liaised with the design team, both internal as well as external agencies to create marketing collaterals as well as B2B sales for the company’s newest payment gateway product. Furthermore, I was responsible for the revamp and redesign of ISG’s official corporate website, which involved copywriting and coordinating with the design and web development team.
Accomplishments:
- Led the redesign and revamp of the ISG website.
- Developed and coordinated ISG's marketing materials.
- Voiced the Punjab National Bank mobile application launch video.
- Conducted B2B Sales for ISG's payment gateway product.
- Contributed to Lead generation and Merchant aggregation.
- Liaised with the internal design team as well as external agencies to create marketing collaterals.