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Rozália Belková Belková, Head of Marketing and Commercialisation

Rozália Belková Belková

Head of Marketing and Commercialisation·Orange - Other Locations

Slovak Republic

Master's degree, Administration And Sociology

Work experience

Total years of experience: 23 years, 6 months

Head of Marketing and Commercialisation

June 2023 - Present

Orange - Other Locations

Bratislava, Slovak Republic

June 2023 - Present

Marketing strategy for B2C and B2B - development and implementation.
Implementation of a unified communications platform supporting brand
purpose, brand consistency, customer perception and positive brand
affinity (NPS).
Preparation and implementation of marketing and business plan, budget
management, media planning, digital and store communication strategy
(100 stores).
Comprehensive brand communications, leading the creation and
execution of marketing campaigns to support strategic business
objectives and drive client acquisition.
Media relations management, working extensively with advertising,
creative and media agencies.
Relationship management with exclusive telco and smart technology
brands - exclusive collaboration agreement.
Managing ongoing strategic relationships with top brands such as
Apple, Samsung, Huawei, Motorola...
Leading a 10-person marketing team
Company industry:
Telecommunications

Director of Marketing and Public Relation Eastern Europe Region, 13countries

February 2016 - December 2022

DS Smith

Vienna, Austria

February 2016 - December 2022

Managing cross-functional and multicultural projects in business,
innovation, marketing and sustainability. Collaborating with regional
leaders and global executives in Brussels and London.
Developing and executing marketing strategies that will maintain market
share and strengthen DS Smiths leadership position and continuing to
support innovative projects to pursue new high-value opportunities.
Leading marketing teams in 13 countries across Eastern Europe.
Leading development, innovation and business growth projects,
delivering winning plans in Eastern European markets. Preparation and
execution of marketing and business plan, budget management, media
planning, media relations management, intelligent segment based
communication.
Building a network of future driving innovation and customer experience
centres called “PackRight Centres” in East Europe (Austria, Greece,
Turkey, Slovenia Croatia, Bulgaria, Romania, Czech Republic and
Hungary).Redefining packaging for a changing world. Supporting large
global companies and brands in Fashion, Electronics, FMCG,
Automotive and E-commerce
Company industry:
Consumer Packaged Goods Manufacture

Director of Marketing and Public Relations

March 2015 - March 2016

Billa

Bratislava, Slovak Republic

March 2015 - March 2016

Developing a marketing plan focused on key strategic areas and Billas
new positioning (USP).
Effective media planning and budget optimization, building a positive
relationship with the media.
Strategic planning and execution across functions - sustainable brand
activation, strong tactical trade marketing, design and opening of new
stores. Redefining private label strategy, successful development of
loyalty program concept and rollout across 90 stores.
Company industry:
Retail & Wholesale

Head of Marketing and Instore

June 2012 - October 2014

Tesco Stores

Bratislava, Slovak Republic

June 2012 - October 2014

New retail brand strategy development and implementation for Tesco
(Top retailer) in Slovakia and neighboring countries
Elevation of shopping experience including future store concepts
development and execution covering key business areas and
sectors, such as fresh food, fashion and electronics.
#Awarded for innovation and creativity in 2013 - strong strategic vision#
experience stores concepts - sets the benchmark for a new era in retail
marketing.
Leading of world class developments, marketing communication and
campaigns on local and multinational level. Comprehensive brand
communications, leading the creation and execution of marketing
campaigns to support strategic business objectives and drive customer
acquisition and loyalty.
First Product transparency project across Europe
Successful launch of Tesco Finest premium brand, Tesco Organic,
Tesco Fashion F&F, Tesco Baby Bio cotton, Tesco Finance, Tesco
Clubcard...
Media relations management, working extensively with advertising,
creative, media agencies and research companies
Company industry:
Retail & Wholesale

retail market leader

January 2012 - January 2014

TESCO STORES

January 2012 - January 2014

Company industry:
Retail & Wholesale

Group Brand Manager Central Europe

July 2010 - December 2012

Mecom Group

Budapest, Hungary

July 2010 - December 2012

Brand and portfolio optimization after acquisition of 5 new companies
(meat producers) in Hungary, Slovakia and Czech Republic.
New brand building to achieve a leading position across markets - from
the floor - brand structure, essence, mission, positioning, new products
developments, innovations - whole communication concepts including
packaging design - rebranding of more than 500 SKUs within 6
months.
Comprehensive brand management, executing marketing strategy
(360*, digital, so
Company industry:
Food & Beverage Production

Senior Brand Manager

February 2008 - November 2010

RAJO

Bratislava, Slovak Republic

February 2008 - November 2010

Brand strategy development to keep the leading position across
markets (more than 50% market value share in dairy)
Driving innovation, new product developments and successful go to
market strategy, first fermented acido milk in a combination of fruits
and herbs.
Comprehensive ACIDKO, PROBIA, BREJKY, SMOTANOVÝ MŇAM
brands management, executing marketing strategy (360*, digital,
social media, omni-channel), shopper & customer programs.
Design and delivery business turnaround plan including Go-to
Market intervention
Leading the creation and execution of marketing campaigns to
support strategic business objectives and drive customer
acquisition. Trade marketing plan, intensive cooperation and
negotiation with retailers to achieve the best and maximum place on
the shelves. Cross category selling.
Company industry:
Food & Beverage Production

Market leader in dairy

January 2008 - January 2010

RAJO

January 2008 - January 2010

Company industry:
Business Support Services

Marketing Manager

June 2002 - August 2007

Palma Tumys

Bratislava, Slovak Republic

June 2002 - August 2007

Repositioning, new brand strategy building to keep strong position
on the market.
Brand building from the floor, new product development and
innovations of existing ones, including recipe and packaging design
(RACIOL, FLORIOL, PALMA...) - successful entering into the new
segment of personal and home care products.
Rebranding and launch of baby range BUPI.
Management of strong marketing campaigns retail, gastro and
export oriented.
Leading the creation and execution of marketing campaigns to
support strategic business objectives and drive customer
acquisition. Trade marketing plan, intensive cooperation and
negotiation with retailers to achieve the best and maximum place on
the shelves. Cross category selling
Company industry:
Food & Beverage Production

Major

January 2002 - January 2007

Palma Tumys

January 2002 - January 2007

Job role:
Management

Head of Marketing and Commercialisation

January 0001 - January 0001

January 0001 - January 0001

Led brand strategy & 360° marketing campaigns for premium tech & smart
devices (Apple, Samsung, Huawei) across digital, retail & media channels.
Defined creative vision, crafting mood boards, key messages & storytelling
across TV, digital, print, OOH & in-store activations.
Directed full production process, from concept to final execution -
overseeing suppliers, casting, locations & post-production.
Developed and executed omnichannel marketing strategy, integrating e
commerce, digital, retail & experiential campaigns.
Managed 100 retail stores, ensuring seamless brand consistency across
in-store communications, activations & POS materials.
Oversaw budget allocation & optimization, ensuring maximum impact
across all marketing activities.
Ensured clear communication with stakeholders across marketing, sales,
retail & leadership teams, aligning strategy with business objectives.
Led a 10-person internal marketing team, including Brand Managers &
Digital Experts, while collaborating with Art Directors, Producers & Stylists
from top advertising agencies & production houses.
Drove brand consistency, premium positioning & commercial success,
aligning creativity with strategic goals.

Director of Marketing and Public Relations East Europe

January 0001 - January 0001

January 0001 - January 0001

Managing cross-functional and multicultural projects in business,
innovation, marketing and sustainability. Collaborating with regional leaders
and global executives in Brussels and London.
Developing and executing marketing strategies that will maintain market
share and strengthen DS Smiths leadership position and continuing to
support innovative projects to pursue new high-value opportunities.
Leading marketing teams in 13 countries across Eastern Europe.
Leading development, innovation and business growth projects, delivering
winning plans in Eastern European markets. Preparation and execution of
marketing and business plan, budget management, media planning, media
relations management, intelligent segment based communication.
Building a network of future driving innovation and customer experience
centres called PackRight Centres in East Europe (Austria, Greece,
Turkey, Slovenia Croatia, Bulgaria, Romania, Czech Republic and
Hungary). Redefining packaging for a changing world. Supporting large
global companies and brands in Fashion, Electronics, FMCG, Automotive
and E-commerce.

Director of Marketing and Public Relations

January 0001 - January 0001

January 0001 - January 0001

Developing a marketing plan focused on key strategic areas and Billas
new positioning (USP).
Effective media planning and budget optimization, building a positive
relationship with the media.
Strategic planning and execution across functions - sustainable brand
activation, strong tactical trade marketing, design and opening of new
stores. Redefining private label strategy, successful development of
loyalty program concept and rollout across 90 stores.
Job role:
Marketing and PR

Head of Marketing and Instore

January 0001 - January 0001

January 0001 - January 0001

New retail brand strategy development and implementation for Tesco
Elevation of shopping experience including future store concepts
development and execution covering key business areas and sectors,
such as premium food, fashion and electronics.
Leding high-level collaborations with architects, developers, and
creative teams to ensure brand consistency in physical environments —
from flagship retail stores to branded real estate experiences.
#Awarded for innovation and creativity in 2013 - strong strategic vision#
experience stores concepts - sets the benchmark for a new era in retail
marketing.
Leading of world class developments, marketing communication and
campaigns on local and multinational level. Comprehensive brand
communications, leading the creation and execution of marketing
campaigns to support strategic business objectives and drive customer
acquisition and loyalty.
First Product transparency project across Europe
Successful launch of Tesco Finest, Tesco Organic, and Fashion F&F,
driving premium brand growth and customer loyalty,
Media relations management, working extensively with advertising,
creative, media agencies and research companies

Group Brand Manager Central

January 0001 - January 0001

January 0001 - January 0001

Brand and portfolio optimization after acquisition of 5 new companies
(meat producers) in Hungary, Slovakia and Czech Republic.
New brand building to achieve a leading position across markets - from
the floor - brand structure, essence, mission, positioning, new products
developments, innovations - whole communication concepts including
packaging design - rebranding of more than 500 SKUs within 6 months.
Comprehensive brand management, executing marketing strategy (360*,
digital, social media, omni-channel), shopper & customer programs

Senior Brand Manager

January 0001 - January 0001

January 0001 - January 0001

Brand strategy development to keep the leading position across
markets (more than 50% market value share in dairy)
Driving innovation, new product developments and successful go to
market strategy, first fermented acido milk in a combination of fruits
and herbs.
Comprehensive ACIDKO, PROBIA, BREJKY, SMOTANOVÝ MŇAM
brands management, executing marketing strategy (360*, digital,
social media, omni-channel), shopper & customer programs. Design
and delivery business turnaround plan including Go-to-Market
intervention
Leading the creation and execution of marketing campaigns to support
strategic business objectives and drive customer acquisition. Trade
marketing plan, intensive cooperation and negotiation with retailers to
achieve the best and maximum place on the shelves. Cross category
selling.
.
Job role:
Marketing and PR

Marketing Manager

January 0001 - January 0001

January 0001 - January 0001

Repositioning, new brand strategy building to keep strong position on
the market.
Brand building from the floor, new product development and
innovations of existing ones, including recipe and packaging design
(RACIOL, FLORIOL, PALMA...) - successful entering into the new
segment of personal and home care products.
Rebranding and launch of baby range BUPI.
Management of strong marketing campaigns retail, gastro and export
oriented.
Leading the creation and execution of marketing campaigns to support
strategic business objectives and drive customer acquisition. Trade
marketing plan, intensive cooperation and negotiation with retailers to
achieve the best and maximum place on the shelves. Cross category
selling.
Job role:
Marketing and PR

Education

Constantine The Philosopher University In Nitra

May 1998

May 1998

Master's degree, Administration And Sociology

Slovak Republic

Business Academy University

May 1994

May 1994

Diploma, Economics And Management

Slovak Republic

Skills

Marketing strategy
Expert
Marketing strategy
Expert
Brand Building and management
Expert
Brand Building and management
Expert
Project Management
Expert
Project Management
Expert
Creative concepts creation and Campaign management
Expert
Creative concepts creation and Campaign management
Expert
E-commerce
Expert
E-commerce
Expert
Multitasking
Expert
Multitasking
Expert

Social profiles

Languages

English

Expert

German

Intermediate

Hungarian

Native Speaker

Slovak

Native Speaker

Hobbies and interests

Architecture, Design, Traveling

# Creativity Award #