Commercial Director
Bweza
مجموع سنوات الخبرة :28 years, 4 أشهر
It is a company owned and controlled by Quantum Global Advisory (Zurich-Switzerland). This is a Social Banking Business, built from scratch.
• Responsible for diverse business aspects, including business analysis and development, point of sale channels management, strategic management and marketing delivery, mobile payment and mobile commerce, operations development, project management and resources management, corporate governance and international development.
• Showcases exceptional financial technology expertise as well as communication and negotiation skills while monitoring and evaluating business processes and executing necessary actions.
• Accountable for banking model as well as banking and payment product/services development and analytical and proposal formulation.
Commercial Director, B'weza International, Luanda, Angola Jul 2012 - Present
It is a company owned and controlled by Quantum Global Advisory (Zurich-Switzerland) . This is a Social Banking Business, built from scratch.
* Responsible for diverse business aspects, including business analysis and development, point of sale channels management, strategic management and marketing delivery, mobile payment and mobile commerce, operations development, project management and resources management, corporate governance and international development.
* Showcases exceptional financial technology expertise as well as communication and negotiation skills while monitoring and evaluating business processes and executing necessary actions.
* Accountable for banking model as well as banking and payment product/services development and analytical and proposal formulation.
Commercial Director, Castel Group Angola (Coca Cola/Cuca/ECNN), Luanda, Angola Sep 2011 - Jun 2012
* Responsible for production and distribution of Coca Cola products and top selling beer brands such as Cuca, 33 Export, N'Gola and Castel Beer.
* Formulated new RTM strategy, introduced new SKUs, enabled redesigning of sales force, conducted pricing and value chain analysis and undertook responsibility of credit control management.
Commercial Director, Reviva (Refriango Group), Luanda, Angola Jan 2011 - JUN 2011
* Devised a new business line with an investment of US$40M on a detergent plant.
* Management of on and of trade channels, including Hotel, Restaurant and Catering Companies (HORECA), retail, institutional clients and organised supermarkets as well as.
* Developed a new team of approximately 50 members, implemented a new commercial strategy for clients and ensured continuous P&L growth.
Formal Market Director, (Refriango Group), Luanda, Angola May 2010 - Dec 2010
This organisation is a leading company of soft drinks in Angola.
* Effectively managed on- and off-trade channels including HORECA, retail, institutional clients as well as organised supermarkets and cash and carry accounts.
* Oversaw 50 personnel and enabled implementation of new commercial strategy for clients while ensuring continual P&L growth.
Accomplished senior executive management professional offering over 20 years’ experience in the areas of influencing business units to create an impact, formulating strategies and concepts, contract management, providing solutions for customer resource management and customer-focused process design as well as resolving contractual disputes through effective negotiation while working in leading organisations across industries. Qualified with a Degree in Business Administration coupled with various industry-specific courses completed. Hands-on experience in spearheading management initiatives, including implementing and executing successful strategies leading to effective operational excellence and improved work ethic, culture and performance. Willing to relocate to any location worldwide. Expertise in leading revenue generation transformation utilising business intellect, market knowledge and opportunity identification skills to exceed established profitability targets while meeting organisational bottom line objectives.
New Media and Marketing Intelligence Director, Unicer (Carlsberg Group) Oct 2009 - Apr 2010
* Reported to the Marketing Administrator.
* Accountable for expanding communication channels of Unicer Brands in the new media environment, including mobile media, social network, etc.
* Conducted comprehensive analysis of national and international companies and developed apposite strategies to enhance organisational presence in international markets.
Off-Trade Director, Unicer (Carlsberg Group) Sep 2007 - Sep 2009
* Reported to the Administrator of Internal Market Sales.
* Effectively handled a team of 28 members (three national KAM) with a net sales valued at €90M.
* Directly managed LIDL due to difficulty of dealing with this sensitive client; undertook overall responsibility of P&L.
Bottled Wine Business Director, Unicer (Sales and Marketing) Jan 2007 - Sep 2007
* Reported to the board.
* With EBIT of the business being -€1, 3M, efficiently oversaw start-up operations, including development of new sales strategy and new sales representative team and enabled new balance between on- and off-trade sales. This further resulted in attainment of break-even in ten months.
Business Development Director, Unicer (Carlsberg Group) Jan 2006 - Sep 2007
* Reported to the Administrator of Internal Market Sales.
* Accountable for commercial activities management, P&L control, budget development, sales intelligence and channel strategy formulation.
On trade Director, VMPS (Carlsberg Group), Lisbon Jan 2002 - Dec 2005
A leading company in Sparkling Water as well as several brands of Still water. This company was bought by Unicer for €150M and had a €65M net sales per year.
* Reported to the General Manager and served as member of the board.
* Undertook start-up activities, including managing the company for three years and subsequently integrating it into Unicer.
* Responsible for maintaining and increasing EBIT, market share, volume; enabled cost optimisation as well as developed sales representative team of 40 members.
EARLIER CAREER
National Key Account, Unicer (Carlsberg Group) Jan 1999 - DEC 2001
Controller Business Development, Unicer (Carlsberg Group) JAn 1996 - dec 1998
Degree in Business Administration, Portuguese Catholic University, Porto, Portugal Sep 1989 - jun 1994