Business Manager
Anugrah Madison
Total des années d'expérience :11 years, 1 Mois
Profile:
• Managing Existing client portfolio : Servicing & Business generation with the accounts / clients already on board
• Strategic planning of key accounts : Ensuring long term relationships with key clients & ensuring business consistency
• Organic growth of accounts : Mapping of the businesses horizontally/ vertically to gain business increment
• Maintaining internal relationships : Managing internal clients / stake holders
• Supervising operations : Working in tandem with the on ground field force to ensure quality delivery
• Integrated solutions approach : Ensuring selecting communication modes that amplifies the reach with mediums selected
Key clients worked with are:
Colgate - Managing alternate distribution channel, creating new outlets to be mapped, Consumer interaction, Demand generation modules
CEAT - Visual Merchandising, Store Adoptions, B2B interactions, B2C interactions, Consumer focused communications to ensure brand recall, indirect sales
Mahindra & Mahindra - Consumer focused communication formats for multi- category brands, City & small town formats, Brand perception changing / building communication formats, Modules focused gaining market share in relative categories
Godrej Consumer Products Limited - Brand visibility formats for Toilet soap - Godrej no.1, Trade interactions in gaining sales through trade counters, Introducing perception & behavior changing format for brand like Nupur Mehndi.
Profile: Devising formats on digital platform to engage with the target audience and promote the movie.
E.g. FB Interactions, Website format & content, Twitter handle integration, Cross promotions across the selected products.
Profile:
• Spear Heading IP: “MATHEMAKID” in Association with CNBC AWAAZ & IDEAL EDUCATION for students in selected states from std 6th - 9th, across recognized boards
• Established the property starting from its name, process, reach, phases, stake holders, integration of media, empanelment of vendors, promoting the event via various mediums, association with a TV channel for the final 3 episodes ( CNBC AWAAZ ).
• Experiential Marketing Consultant-Account Head for non-traditional content on news genre
• Managing & maintaining stake holders relations: Editorial, Brand, Sales, Partners / Sponsors, Vendors etc.
• Creativity & Innovation - Bringing on the table non -traditional formats to acquire and engage new viewers for the news channel
E.g formats like: 7 wonders of Maharashtra etc.
Profile:
• Developing innovative & creative ways to reach TG & communicate with them- with local insights & expertise
• Handling Marketing, Sales, Business Generation roles
• Communication & customer engagement formats for deep rural areas.
• Managed the launch & promotion of Gio, a 0.5T 4-wheeler cargo vehicle through extensive below-the-line activities across 16 states in India followed by creating various different activation routes to increase sales.
• Identifying market need for an affordable cargo vehicle in rural India and thereby fulfilling it by tapping over 1000 Haats across India resulting in an increase in sales by 15%
• Strategizing & conceptualizing effective direct marketing campaigns for variants of Gio
• Strategizing & conceptualizing the launch of Gio Cab, a passenger vehicle across India through various below-the-line initiatives
• Festival based communication formats. E.g. Ganpati Activity - Maharashtra - 8 cities, 18 pandals
• Customer marketing & perception building formats like CAB Video on Wheels activity, 7 states, and 800 stands app., 5 units- using testimonials of existing customers
• Co-ordination & Supervision of the team members involved - Designing, Production, On-ground, MIS etc.
• Conducting extensive MIS - Data MINING for product performance, giving instant feeds to the marketing & dealer teams and gather valuable data for formulation of further actions to be taken.
• Working closely with the channel partners (dealers) for strategic Branding of the Products.
Key clients worked with are:
Mahindra & Mahindra
Profile:
• Managing a set of clients for all their brand related solutions / communication formats
• Establishing innovative ways of engaging with the brands customers
• Making use of existing concierge desks to make inroads to the corporate
Profile:
• Managing Existing client portfolio : Servicing & Business generation with the accounts / clients already on board
• Strategic planning of key accounts : Ensuring long term relationships with key clients & ensuring business consistency
• Organic growth of accounts : Mapping of the businesses horizontally/ vertically to gain business increment
• Maintaining internal relationships : Managing internal clients / stake holders
• Supervising operations : Working in tandem with the on ground field force to ensure quality delivery
• Integrated solutions approach : Ensuring selecting communication modes that amplifies the reach with mediums selected
Profile:
• Servicing existing clients with solutions to their specific needs
• New Business Development
• Vendor Management
• Creative & Operations Management
Have worked as Volunteer / promoter for various brand promotions