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Ruta Savickaite, Marketing Director

Ruta Savickaite

Marketing Director·BIOVELA group

Lithuania

High school or equivalent, foreign languages, natural science

Work experience

Total years of experience: 29 years, 6 months

Marketing Director

December 2013 - Present

BIOVELA group

Lithuania

December 2013 - Present

*Development and implementation of the Brand strategy
*Developing the marketing strategy for new and existing products
*Overseeing implementation of the Marketing strategy - including campaigns, events, digital marketing, and PR
*Working closely with the company’s Sales team; enabling them to meet their commercial objectives by providing them with appropriate tools, materials and presentations
*Guiding the day to day activities of the marketing team
*Ensuring that the marketing objectives are implemented by the marketing team
*Working closely with product management team to define marketing materials and programs
*Manage social media presence and direct programs to improve social media reputation and recognition
*Developing and delivering marketing and communications strategies for the organisation
*Undertake continuous analysis of competitive environment and consumer trends

Company industry:
Industrial Production
Job role:
Marketing and PR

Marketing director for Baltic countries, Poland, Kaliningrad region, Belarus

September 2010 - December 2013

TRANSIT CARD INTERNATIONAL (daughter company of FleetCor)

Lithuania

September 2010 - December 2013

•creation of strategies for selling products/services and marketing;
•improvements and optimization of processes of all departments;
•creation and implementation of a post crisis clients credit program for Baltic region;
•creation and implementation of a new product portfolio for each country in charge.

Company industry:
Oil & Gas
Job role:
Marketing and PR

Development Director

March 2008 - February 2009

Baltic Master

Lithuania

March 2008 - February 2009

•analysis of the activities of divisions and subsidiaries of a holding company;
•optimization of management, costs and processes;
•creation of strategies for selling products/services and marketing;
•creation of motivation system for the production department employees;
•financial - commercial assessment of planned acquisitions.

Company industry:
Industrial Production
Job role:
Management

Commerce Department Director

December 2004 - March 2007

SNORO lizingas

Lithuania

December 2004 - March 2007

•organization of the activities of the department and its divisions (sales, marketing, project, call center);
•creation of the company strategy, design and implementation of the business plan;
•negotiations with strategic partners;
•selection of new employees (the company did not have a human resource manager).

Company industry:
Banking
Job role:
Management

Head of Marketing Division

March 2002 - November 2004

SNORO lizingas

Lithuania

March 2002 - November 2004

•creation of new products and their introduction to the market;
•planning of required advertising campaigns, their implementation, implementation of the post campaign analysis;
•planning of the marketing section of a business plan;
•creation and maintenance of the website;
•planning of marketing budget and its presentation to the company shareholders;
•a member of the working group creating and implementing product-specific customer loyalty programs.

Company industry:
Banking
Job role:
Management

Advertising Director

December 2000 - February 2002

Tavo vaikas

Lithuania

December 2000 - February 2002

•overcoming the crisis the company was facing (the main employees left the company and established a competing publication);
•negotiations with main advertisers, bringing back old customers;
•creation and introduction of new advertising policy.

Company industry:
Publishing
Job role:
Management

Marketing and Advertising Director

December 1999 - December 2000

Zepter International

Lithuania

December 1999 - December 2000

•organization of promotional events;
•preparation of advertising material, introduction of new products to the market;
•organization and delivering employee training seminars and hosting festive holiday events.

Company industry:
Sales Outsourcing
Job role:
Marketing and PR

CEO’s Secretary

September 1999 - December 1999

Zepter International

Lithuania

September 1999 - December 1999

•organization of business meetings and trips;
•management of personal and company’s correspondence, preparation of various letters;
•organization of company’s participation in exhibitions;
•consulting customers by telephone

Company industry:
Sales Outsourcing
Job role:
Administration

Office Manager

December 1997 - August 1999

Ameba Media

Lithuania

December 1997 - August 1999

•management of correspondence, communication with clients;
•creation of a client database;
•submitting advertising orders to the media;
•taking over the responsibilities of project managers and accountant during their holidays.

Company industry:
Advertising
Job role:
Administration

Notary Assistant

June 1996 - October 1997

9th notary office of Vilnius city

Lithuania

June 1996 - October 1997

•preparation of agreements, authorizations, Powers of Attorney, wills, inheritance certificates;
•consulting clients on the notary law.

Company industry:
Law Firm
Job role:
Administration

Court Clerk

September 1987 - August 1989

Leninas District Court of Vilnius City

Lithuania

September 1987 - August 1989

•taking minutes and keeping records of civil and criminal proceedings of the court.

Company industry:
Law Firm
Job role:
Administration

Education

Vilnius 44th Secondary School

May 1987

May 1987

High school or equivalent, foreign languages, natural science

Lithuania

Music School – Study under the Lithuanian Music Academy

May 1984

May 1984

Diploma, fortepiano

Lithuania

Skills

Marketing Strategy
Expert
Marketing Strategy
Expert
Business Rules
Expert
Business Rules
Expert
Competitive Strategies
Expert
Competitive Strategies
Expert
B2B Marketing
Expert
B2B Marketing
Expert
Brand Architecture
Expert
Brand Architecture
Expert
Driver’s license (category B)
Expert
Driver’s license (category B)
Expert
Computer (Microsoft Office, Autocad, Power Point, Internet Explorer),
Expert
Computer (Microsoft Office, Autocad, Power Point, Internet Explorer),
Expert
Marketing Strategy
Expert
Marketing Strategy
Expert
Business Rules
Expert
Business Rules
Expert
Competitive Strategies
Expert
Competitive Strategies
Expert
B2B Marketing
Expert
B2B Marketing
Expert
Brand Architecture
Expert
Brand Architecture
Expert

Languages

English
Expert
Polish
Expert
Lithuanian
Expert
Russian
Expert
Italian
Beginner
Swedish
Beginner

Hobbies

  • Books, languages, music, aikido