MARKETING MANAGER
Praxis Advertising
Total years of experience :0 years, 0 Months
Aruba, HPE, Oracle, MicroFocus
• Integrated marketing, business development, & social media strategy.
• Actively involved in ideation & strategy for new client pitch.
• Social Media Platform Management- Content Development & auditing.
• Developing a media relations strategy, seeking high-level placements in print,
broadcast & online media
• Creating dynamic & static EDMs, drip campaigns, transactional email strategy & implementation,
creative content, targeting, and analysis.
• Lead Management - Google Ad Words & Linkedin Ads
• Digital Activation- Consumer Management for Exhibitions like GITEX, ATM & Arab Net Summit.
• Conceptualizing & executing BTL/ATL activities for clients, implementing direct marketing campaigns.
• Key accounts- RAK Tourism, IFFA Education, Vesna lounge.
• Managing Social Media & Digital Insights for travel & hospitality clients.
• Monitor trends in Social Media Tools, trends and applications.
• Developing outreach strategies for influencer marketing, brand advocacy and brand ambassador
• Campaign Management
• Planned & executed online campaigns for the brand to increase brand awareness, recall and engagement.
• Tracking competitor progress and analyzing growth trends across Middle East.
• Digital advertising
• Hands-on-experience to roll out advertising campaigns to build audience.
• Enhance the clients brand presence digitally & instore activation by 27%.
Primary Responsibilities
Conceptualized marketing & social media strategies for tourism boards, digital agencies and lifestyle brands.
• Key accounts- Christchurch, Jordan, New Zealand, Macau, Srilanka, Thailand,
Singapore Tourism, Goa, Rajasthan, Nepal, Malaysia etc
• Increase unique and return visitors, search engine referrals, conversion rate from social networks,
efficiency and impact of brand campaigns, engagement of consumers, and reduce bounce rate.
• Content creation, social media audit, influencer marketing and reporting for the key accounts.
• Social Media Management
• Platform management for brands with planned content along with reports & analysis.
• As a blogger, worked with many lifestyle and tourism boards on social media content creation.
Primary Responsibilities
Designing, conceptualizing & managing of Kerala Blog Express.
Managed content posting on the social networks and online advertising on the website
• Implementation and development of marketing strategies
• Content management for the website for international events happening in Qatar.
• Managed advertising sales and concept for the website
• Design and Advertising planning for clients along with events planning
• Content writing for the articles for events and press conference
I did my International Hotel Management from Edinburgh, UK.
