Ruxandra Rosu Knobel

Reporting directly to the Managing Director

As the MARKETING MANAGER:
Rebranded and repositioned The Social Networkers PR Agency’s brand identity by implementing a series of new visual key identifiers standards by designing a new TSN PR brand identity which included all supporting materials and concept of the new brand identity.

Designed and implemented the new TSN PR Logo, new brand colours, new business cards, leaflets and stationaries from A to Z. Assisted the Managing Director with implementing the new identity for the website. Developed and delivered integrated marketing and communication programs and B2B campaigns for high profiled companies. Lead the marketing plan. Oversaw the copywriting, design, layout, pasteup and production of the promotional materials. Created and carried out all email marketing and ATL and BTL. Responsible for driving meaningful and effective partnerships and for coordinating the PR team. Supported content for social media pages. Collaboratively working with the PR team, with regional and national resources to create brand awareness. Developed brochures, leaflets and collateral materials required for promotion. Participated in all the brand’s imaging work. Oversaw all content updates.

As the BUSINESS DEVELOPMENT EXECUTIVE:
Contracting new business and sales. Relationship management to grow revenue in key accounts, advising clients on their communication needs, developing communication proposals and strategies, designing and implementing campaigns. Very experienced with delivering social and digital media campaigns. Developed and recommended pricing strategy for the organization. Building brand awareness to drive revenue and increased exposure.

Clients: NAKHEEL GROUP, MEYDAN HOTEL, DUBAI POLO & EQUASTRIAN CLUB, DUBAI AMERICAN HOSPITAL, JUMEIRAH GROUP, CEO CLUBS NETWORK, THE LUXURY NETWORK, FORBES MIDDLE EAST.
Company: TSN PR Agency covers all INTEGRATED communicational strategies including: Corporate Marketing, PR & Social Media Management, Events Management, Branding & Content creation, Professional Aerial, 3D Filming and Photography, Launching and activations.

Dubai based and flying every 2 weeks to ME and Europe destinations such as Kuwait, Turkey, Egypt (Cairo, Alexandria, Sharm El Sheikh) for closing partnerships with prestigious 5 stars and 4 stars hotels, elite medical centers, luxury concierge services, helicopter and yachts tours and premium activities for Flynas passengers. Closing local partnerships and giving Flynas passengers a clear one stop shop for booking their accommodation with the hotels, activities, dining, car rental services, tours and other tailored services directly on Flynas booking mobile application, Flynas official website and directly on vacationdestinationguides.com.

Signing up top prestigious hotels to our Airline Vacation Destination Guide Membership including Jumeirah Zabeel Saray, Atlantis The Palm Dubai, The Four Seasons, Fairmont, Grand Millenium, One&Only Royal Mirage, Ritz Carlton, The Oberoy, Hilton, Sofitel, Marriott, Shangri-la, Rixos and others for various memberships. Signup membership of up to $22 000 to be featured.

Flynas is a leading airline based in the Kingdom Tower, Riyadh, Saudi Arabia operating nearly 950 weekly flights on 25 destinations within and outside of Saudi Arabia. In 2014, Flynas has carried 6.5 million passengers, with weekly flights to 26 destinations within and outside of Saudi Arabia. Flynas has been awarded with the Middle East Leading Airline title at the prestigious World Travel Awards™ 2015.

www.flynas.com, www.vacationdestinationguides.com

HEAD OF COMMUNICATION - MARKETING
Managing the national and regional marketing content
Managing all the ATL and BTL campaigns
Creating the social media strategy and manage all social media accounts
Looking after all the marketing budget and liaise with financial
Responsible for creation of all offline and online collateral content
Point of contact for all PR, events and third parties
Responsible for meaningful, focused and effective partnerships
Planning and coordinating large events

HEAD OF SALES
Driving the national and regional sales plan
Driving the sales team
Monitoring the KPISs and sales team
Recruited, trained and mentored the sales team
Increased the sales performance by 50% to 2011 and by 60% to 2012

Future Health Biobank is a global pioneer in the storage of stem cells and other biotechnology regenerative medicine related products, operating in over 52 countries and having more than 20, 000 employees globally. Based in the United Kingdom, the company has been awarded in 2010 with the highest reputed Queen’s Enterprise Award for Excellence by Queen Elizabeth the 2nd of England.

www.futurehealthbiobank.com

During the 14 Months before getting promoted:

COMMUNICATION MANAGER

Being Future Health Biobank’s first employee in the Eastern Europe start-up office, the first responsibilities were:
Translating and adapting all marketing and supporting materials of www.futurehealthbiobank.com to fit the regional market.
Designing and conveying 3 new regional websites and adapting content to 3 new languages/ markets and preparing all new content for all marketing needed. Translating and adapting all B2B and B2C agreements and documents to suit the legal local legislation.

Created and carried out all marketing
Managed the website and kept all marketing content up to date
Designed all layouts and content of local marketing
Managed the CRM platform


SALES MANAGER
Closed more than 300 individual Parent Storage Agreements at the price of €2000 each
Held more than 500 one-to-one meetings with prospective clients during
Training and mentoring the sales team
Reaching the weekly and monthly targets

www.futurehealthbiobank.com

Responsibilities: Customer assistance and troubleshooting on the use of prepaid and postpaid international calling services provided by the global telecommunications network NOBEL. Building and maintaining effective communication with customers from over 80 countries.

www.nobelglobe.com / www.nobeltel.com
www.nobelcom.com / www.enjoyprepaid.com

Covering articles on PR, Advertising, Marketing and
Branding

- 2009 Exclusive Journalist for Spikes Asia International
Advertising Festival of Creativity - SINGAPORE;
http://www.spikes.asia

- 2008 Journalist for CANNES LIONS - International
Festival of Creativity - CANNES, FRANCE

http://www.canneslions.com
http://www.canneslions.ro

Recommendations:
Mihaela Stoenescu
MARKMEDIA Editorial Director
www.markmedia.ro

for BODY MIND SPIRIT NATIONAL FESTIVAL - MHMEDIA SOLUTION, ROMANIA
Company Industry: Events Management
Company Size: Over 40 employees in Bucharest, Romania office

Playing a central role in contracting and managing 56 short artistic performances on stage.
Point of contact for all participants and the press.
Event Manager and managing a team of 8 people.
Oversaw all PR and press promotions.
Maintained and built effective relationships
Managing and coordinating 56 Artists & their teams in a national 3 days of festival (7 hours of performances per day) - every artistic performance would receive 30 minutes on stage followed by a 10 minutes break in between the performances. The artistic moments included: dancing performances, theatre shows, live singing, aerobic, fitness demonstrative sessions and other live entertainment performances.
Contracting the artists and signing them on a barter agreement basis by offsetting their free advertising on TV with a free event admission and participation during the 3 days of national festival.
Introducing and presenting each individual artistic event on stage of the Palace Hall, Bucharest, Romania.

www.bodymindsperitfestival.ro, www.mhmedia.ro

Welcoming and acknowledge all guests as per Le Boutique Hotel Moxa’s 5 stars hotel standards. Anticipating and addressing guests service needs.
Thanking guests with genuine appreciation. Speaking using clear and professional language. Answering telephones using appropriate etiquette. Developed and maintained positive working relationships with others. Complied with quality assurance expectations and standards.
Processed all guest check-ins by confirming reservations, assigning room, and issuing and activating room key. Processed all payment types such as room charges, cash, checks, debit, or credit. Processed all check-outs including resolving any late and disputed charges. Answered, recorded and processed all guest calls, messages, requests, questions, or concerns. Coordinate with Housekeeping to track readiness of rooms for check-in. Communicated and supplied guests with directions and information regarding the property, city’s attractions and local areas of interest. Ran daily reports (number of arrivals, departures), identifying any special requests and checking reports for accuracy. Completed designated cashier and closing reports in the computer system. Cashed guests' personal checks and traveller’s checks. Counted bank at the beginning and end of shift. Balanced and dropped receipts according to Accounting specifications.
http://www.hotelmoxa.com/