Regional E-Commerce advisor - Inplementation
Aramex
Total years of experience :23 years, 3 Months
Implementation Consultant - Global Shopping and ecommerce Solutions
• Orchestrated the launch of the first complete global ecommerce cross border e-tail platform, iShoptheWorld.comTM
• Manage the new platform technical integration with Shop and ShipTM, PayPalTM and MartJackTM solutions
• Created diversified revenue models, platform roadmaps and take to market strategies for the platform
• Planned and executed a complete end-to-end UAT for both front and backend portals
• Maximised traffic generation to the platform through traditional marketing channels and SnSTM cross promotions
• Analyzed and enhanced User Experience, Usability and User Interface to match platform vision and objectives
• Devised and improved plans and processes for merchant acquisitions and on-boarding globally
Senior Advisor - Corporate Postal Real Estate Analytics
• Delivered, with JLL, the development and integration of OneViewTM platform for CPC $2B Real Estate portfolio
• Increased insight levels and support CRE strategies with an automated suite of analytics dashboards and reports
• Developed and implemented KPIs and scorecards to drive $2M OPEX yearly savings
• Identify cost saving opportunities in the CRE portfolio with macro level Analytics and benchmarking analysis
• Reduced Capital Planning cycle by 20% with delivery of automated planning tool and filters
Advisor - Direct Mail (DM) Revitalization and Segmentation
• Generated net new revenue of $1.1M/y from complementary cross product extensions
• Recovered 10% of YoY lost clients creating win-back strategies and business cases supporting sales teams
• Delivered segmentation analysis of 100k B2B clients exposing loyalty trends and channel/acquisition gaps
• Launched 10 micro marketing campaigns ($2M revenue) targeting new SME customer acquisition
• Led strategic planning initiatives based on analysis of market decline factors sales channel effectiveness
• Advised and directed the creation and management of SME and Strategic Partner online portals
Senior Manager - Centrsource.caTM: Hyper-Local ecommerce Market-Place
• Successfully launched CentrSource.caTM first Canadian Hybrid Online Direct Marketing network bringing Consumers, Advertisers and Localization together via a strategic alliance with CentrSourceTM in Europe
• Launched a $4M multi-channel marketing camping across the country in support of the launch
• 400k users, 900 retailers, 1.2M SKUs active on platform in first 3 months of launch
• Planed, developed and implemented future product modification, pricing strategies
• Identified current/future market and operating opportunities/threats
• Implemented consumer engagement affiliate models and reward programs
Manager - Data Assets Capitalization and Enhancement
• Re-vitalized smartmovesTM program to a $2.5M program (250% growth)
• Achieved $300k new revenue with 80% margin from untapped cross functional data assets bundles
• Worked with key retailers to enhance CPC product offerings market fit and future roadmap
• Integrated both Physical and Digital media channels with customer profiling in a single marketing offering
• Designed the complete ‘Canadian Mover’ marketing affiliate solution future concept
• Executed and Achieved ‘Intel Corp AMB Qualification’ for the Diablo AMB flag-ship ASIC
• Decreased inbound customer response time by 50% using a multi-dimensional communication lattice
• Reduced in-house testing cost by 33% with a new engineered streamlining methodology
• Presented to C-levels product roadmaps, business cases, strategies, projections and risk assessments
• Lead “Cradle to Grave” product life cycle launch and New Product Introduction (NPI) for the product line
• Improved HDD Storage SoC middle-ware migration by 15% with a fully automated register tool
• Reduced by 40% lab test time with new methodologies for the first on-site full SONET chip validation
• Redesigned and verified the complete SONET front end framer for 10GB SONET `System On Chip`
Telfer School of Management, University of Ottawa, Ottawa, Canada Master of Business Administration (MBA) Beta Gamma Sigma Honors
Faculty of Engineering, McGill University, Montreal, Canada B.Eng. Electrical Engineering