Farah Alfayez

(Part-time)

•Develop the digital marketing strategy for the company's new reading app
•Perform ASO tactics to boost app ranking & increase organic downloads
•Design & run campaigns across multiple channels including: Facebook, Google Adwords, Twitter, Apple Search Ads.
•Plan & manage influencer campaigns, including price negotiation and content creation
•Manage & create content for email newsletters & push notifications
•Research & define the best tracking methods to ensure an analytical approach in achieving a positive ROI
•Measure campaigns performance & important KPI's

• Develop & optimize the company's digital marketing strategy
• Design & execute all SEO, PPC, SEM, social and Email advertising campaigns
• Build, manage, audit & optimize hundreds of Adwords campaigns (Search, Display, Youtube)
• Maintain ongoing campaign performance analysis across different channels & networks
• Measure KPI's/ROI, continuously refining the company's digital marketing efforts