Saad Ali Chishti

• Developed and executed sales and marketing strategies that increased annual revenue by
20%.
• Managed a portfolio of key clients, maintaining long-term relationships and achieving
high customer retention.
• Led integrated marketing campaigns (digital, print, events) resulting in increased brand
visibility and lead generation.
• Analyzed market trends, customer data, and competitor activities to refine pricing and
positioning strategies.
• Coordinated with cross-functional teams (operations, finance, product) to ensure
alignment with business goals.

• Managed day-to-day branch operations ensuring compliance with UBL policies, SBP
regulations, and internal controls.
• Supervised customer service, operations, and teller staff to ensure efficient service
delivery and high customer satisfaction.
• Ensured smooth processing of cash operations, clearing, remittances, account opening,
and customer transactions.
• Implemented service quality standards and resolved escalated customer complaints in a
timely and professional manner.
• Monitored branch KPIs, service turnaround times, and operational risk indicators.
• Ensured adherence to KYC, AML, and compliance requirements, reducing operational
and regulatory risk.
• Coordinated with regional office and support departments for operational, audit, and
compliance matters.
• Managed branch vault, cash limits, and daily cash balancing as per bank policies.
• Supported sales initiatives by cross-selling bank products including deposits, digital
banking, and consumer products.
• Prepared operational reports, audits responses, and compliance documentation.
• Conducted staff training, performance monitoring, and discipline to maintain service
excellence.
• Ensured security procedures and risk mitigation controls were strictly followed within the
branch.