saad rahaman

- Managed brands such as Dewalt, Stanley, Black & Deck, Acer, Acerpure, Aditya Birla Capital, Yes Bank,
Prestige TTK, Micro Labs Ltd and Brigade Group during the Tenture
- Defined and executed the enterprise marketing roadmap, managing strategic initiatives and resource
allocation to drive significant revenue streams and market differentiation.
- Directed high-level brand solutions and strategic partnerships, leading cross-functional creative and
digital teams to align execution with core business objectives.
- Built and mentored high-performing marketing teams, providing coaching and direction for consistent,
high-impact campaign delivery.
- Led demand generation strategy, collaborating closely with sales to accelerate pipeline and drive
conversions at scale.
- Maintained brand identity consistency across all channels, ensuring a unified tone of voice and visual
identity across all assets.

- Joined with a clear mandate to modernise — immediately identified gaps in process efficiency,
technology adoption, and campaign performance, and built a structured roadmap to address each one.
- Championed the organisations transition to AI-assisted operations — leading the adoption of generative
AI tools across design, content creation, and productivity workflows, cutting production time significantly
while lifting output quality.
- Spearheaded process automation across campaign management and reporting workflows, eliminating
manual bottlenecks and freeing the team to focus on strategy over administration.
- Drove measurable ROAS improvements for client brands — scaling return on ad spend from 2X to 5X
within 90 days through data-driven performance analysis, channel reallocation, and rapid creative
iteration.
- Introduced a data-driven decision-making culture across the team — establishing analytics frameworks
and KPI dashboards that ensured every campaign call was grounded in insight rather than assumption. Conceptualised and executed high-impact campaigns for diverse clients, serving as senior point of
contact to align creative execution with strategic goals.

- Managed Brands such as Jaguar, USSEC SOY & Moengage.
- Operated in senior strategist capacity, delivering enterprise marketing strategy and brand roadmap
development for clients across B2B and B2C sectors.
- Drove digital channel optimisation, achieving measurable improvements in engagement, conversions,
and ROI across multiple client accounts.

- Directed a sales pipeline exceeding 15+ accounts per fiscal year, optimising profitability and operational
efficiency for brands such as Yamaha, MG Motors, Suzuki, Nike and RTA UAE
- Implemented new profitability tools enhancing direct marketing efficiency by 25% and improved profit
margins by 20% through enhanced client retention systems.

- Brought in 15 new accounts, increasing revenue by 40% through targeted marketing and A/B testing
programmes
- Increased lead conversion rate by 18% and utilised Google Analytics to define precise client
demographics. Worked with brands such as Dell, Avalon, HP and RedHat.

- Generated 4, 500 leads resulting in $2.1M in revenue through targeted campaigns and channel marketing
by establishing social media campaign aligned with Influencers, hotels and with tour operators such as
Emirates, Alpha tours and European based tour operators.
- Managed marketing collaterals and represented the brand at high-profile events, enhancing regional
visibility across the GCC and Europe.

- Managed sales, marketing, and logistics across 42 retail stores, ensuring operational efficiency and
distribution targets were met.
- Developed location distribution plans aligned with operational budgets, gaining deep insight into the UAE
consumer market which could be aligned to marketing activities during new handset launches.