Sales Strategy & Operations Team Lead
Zomato
Total years of experience :11 years, 6 Months
Established a dynamic and innovative operations team by synergizing the sales operations and deployment teams, empowered by cutting-edge data analytics and business intelligence solutions. And instilling the company core values and principles.
Utilized sales data, revenue figures, and performance metrics to conduct in-depth analysis and optimization of acquisition and cross-selling strategies for advertising products. Through strategic negotiations and leveraging automation processes, achieved a remarkable 70% increase in conversion rates.
Led the conversion of corporate strategies into enhanced operational processes, streamlining the conversion rate across the Ad Sales teams, launching new products such as Zomato Pay and Zomato Gold and effectively managing treasury functions.
Led successful collaborations with key clients, optimizing their advertising strategies and driving a 70% increase in conversion rates, and served as a primary point of contact for strategic partners, ensuring their needs were met and fostering long-term relationships
Collaborated closely with regional and country sales team heads to forecast quarterly and annual revenues, leveraging data analytics for global business updates and reviews in the Middle East region.
Collaborated with the product, tech, and sales teams to drive innovation and pilot and launch new Ad products such as Zomato Pro, Zomato Pay and Zomato Gold, implementing automation to improve productivity, efficiency, and scalability. Also, leading to effective communication between all teams.
Created new Standard Operating Procedures (SOPs), enhanced existing ones and implemented automation initiatives for the Middle East region, driving operational efficiency and trend identification, resulting in improved analysis surpassing growth plans and maximizing efficiency by up to 94%
Led the development and implementation of data-driven go-to-market strategies and comprehensive training programs for new advertising products and enhanced processes. Leveraged automation to drive efficiency and ensure accurate analysis.
Identified and seized revenue opportunities through strategic planning, ensuring competitive pricing and negotiations, forging successful corporate tie-ups with financial institutions including Emirates NBD, ADCB, and Citibank.
Conducted meticulous annual, quarterly, and monthly business reviews of P&L, accounts, liquidity management and cash flow forecasts for the treasury department.
Developed and executed successful partnership strategies, led the development and execution of strategic partnership initiatives, resulting in increased traffic and revenue for the brand.com and key retail partners.
Propelled business and revenue growth by leading data-driven strategy projects, optimizing product delivery efficiency, and implementing automation solutions to enhance analysis, treasury operations, and overall operational performance.
Coordinated with the finance and operations team at the HQ to ensure timely invoicing and campaign activations, resulting to a 92% efficiency in campaign handling.
Creating and presenting regional financial and Ad reports for internal stakeholders, including the CFO and COO and regional team leads across Finance, Sales and Operations departments.
Leading the reconciliation of all Ad accounts with the finance team to ensure timely payments of Ad products and Zomato Gold transactions, resulting in a 99% decrease in payout failures and transaction errors.
Created analytical data reports for the sales representatives to showcase campaign performance.
Automated inventory management solutions for all Ad products, increasing utilization of inventory by 80%.
Assessing brand strategies, cost effectiveness and visibility of high level agency partnerships, such as GroupM and OMD.
Managed digital communications with external agencies, creating reports and case studies in order to develop their media plan within specified timelines and budgetary constraints.
Coordinated with the sales and the sales-support teams to maximize efficiency in campaign activations, leading to an 8% increase in on-time campaign activations.
Maintained statement of accounts for the Enterprise team and handled payments and LPOs of up to AED 2 million for effective process adherence and timely recovery.
Monitored the day-to-day financial operations within the company, including invoicing, payroll and other transactions.
Negotiated with clients to ensure recovery of pending or overdue payments, recovering over 80% of bad debts.
Acted as point of contact for all finance related queries for all clients across the Zomato UAE portfolio.
Monitored and calculated commissions for the sales teams, leading to an efficiency of 98% in commission payouts.
Researched and analyzed financial reports and market trends relevant for increase in sales.
Reviewed financial data and prepared monthly and annual reports for Zomato UAE, reporting to the central HQ.
Tracked the company’s financial status and performance to identify areas of potential improvement.
Reconciled and handled all customer accounts, internal accounts and petty cash expenses.
Processed, verified, reconciled statement of accounts and made payments, on a monthly basis.
Maintained records of unpaid invoices and followed up with credit control for collection.
Decreased cases of un-billed invoices down to 7% by maintaining records and following up with billing team to process and release payments.
Allocated payment vouchers according to the payment details prepared by the sales team.
Monitored commissions to be refunded from the insurance company in cases of direct payments paid to insurance company.
Was solely responsible for weekly checking of Premium Payment Warranty (PPW) cases, ensuring the premium has been received and releasing payments to the insurance company, leading to a 15% increase in efficiency of payments made on time.
• Prepared bank reconciliation statements
• Prepared petty cash accounts
• Filing of the statements, receipts, vouchers, etc.
• Followed up on receivables, payables and creation of LPOs
Collecting Payments
Event Management coordination including assisting the marketing manager across
organization of events, such as press conferences, store inaugurations, etc.
Co-ordination of operations - service delivery
• Ensure delivery of optimum customer service
Bachelors of Business Administration with Finance
IGCSE + A-Levels
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