eCommerce manager
Kavemen
Total years of experience :15 years, 3 Months
- Reviewed product development operations, including budgets, expenditures and research.
- Worked closely with all product development departments to create and maintain marketing materials for sales presentations and client meetings.
- Maintained internal product knowledge database.
- Hosted product demonstrations and promoted features to clients.
- Supported future project development through drafting of marketing requirements materials.
- Approved final photography and marketing materials for each product.
- Enhanced profitability to achieve marketing objectives and drive productivity and growth from concept to implementation.
- Managed quality assurance program, including on-site evaluations, internal audits and customer surveys.
- Served customers in a friendly, efficient manner following outlined steps of service.
- Developed and implemented favourable pricing structures balancing firm objectives against customer targets.
- Oversaw development of traditional and social media marketing campaigns to drive sales and customer engagement.
- Built brand awareness and generated leads while managing internal and external marketing campaigns and programs.
- Worked closely with all product development departments to create and maintain marketing materials for sales presentations and client meetings.
- Developed creative sales tools, including presentations, trend reports, kitted assets, and product datasheets.
- Improved product marketing objectives by constructing communication initiatives and branding strategies to increase client outreach.
- Managed revenue models, process flows, operations support and customer engagement strategies.
- Compiled research data and gave professional presentations highlighting finds and recommended optimizations.
- Authored detailed work plans to meet business priorities and deadlines.
- Managed onsite personnel and liaised between the team and senior management.
- Provided updates to all stakeholders on key milestones for projects.
- Leveraged on-site observation and personal interviews to identify team and individual strengths.
- Contributed to the success of client's organization by improving performance, motivation, job satisfaction, hiring practices, training programs and management systems.
- Improved client sales by automating system e-commerce feature.
- Tracked costs and expenses to compare with original budget and identify failure points.
- Liaised with customers, management and sales team to better understand customer needs and recommend appropriate solutions.
- Drove digital and enterprise collaboration across functional teams, focusing on delivery and continuous process improvement.
- Measured and evaluated brand digital performance to present weekly findings to management.
- Strengthened brand communication with in-depth analyses of competitors, market and economic changes.
- Tracked innovations in social media and worked with key functional groups to adopt emerging technology.
- Outlined omnichannel channel goals across brands and digital platforms, including store systems, web, mobile and marketing systems.
- Spearheaded client meetings to determine project needs and professional requirements and identify the correct course of action enhance client success.
- Managed relationships with high-profile clients and translated marketing and social media needs into results-driven strategies.
- Built, implemented and updated effective SEO strategies.
- Maximized strategic approaches by keeping close eye on performance and making appropriate adjustments.
- Created content strategies for digital media.
- Identified appropriate KPIs and reported key metrics from digital campaigns.
- Performed in-depth competitor reviews to check competitor activities with ad placement, keyword use, placement bids and landing pages.
- Helped clients develop website portals and social media pages to promote businesses.
- Assessed marketing copy, art comps and final designs and compared with established specifications.
- Monitored product development and audience response to adapt marketing and promotion campaigns accordingly.
- Developed campaigns, led design and tracked results.
- Established, initiated and optimized business development strategies based on company targets, product specifications, market data and budget factors.
- Developed insights on marketing campaigns to assess performance against goals.
- Evaluated consumer preferences and behaviours, combined with market trends and historical data, to adjust and enhance campaigns.
- Directed marketing projects at all stages, including conceptual planning, schedule management and final implementation.
- Developed creative sales tools, including presentations, trend reports, kitted assets, and product datasheets.
- Conducted trials and tests of marketing channels such as paid acquisition, social media and fresh content creation.
- Spearheaded client meetings to determine project needs and professional requirements and identify the correct course of action enhance client success.
- Drove digital and enterprise collaboration across functional teams, focusing on delivery and continuous process improvement.
- Provided weekly updates on digital marketing campaigns to clients, discussing strategic initiatives and methods for improvement.
- Tracked innovations in social media and worked with key functional groups to adopt emerging technology.
- Created social media content with consistent content and tone.
- Reduced marketing costs by streamlining marketing roles, leveraging communications materials, monitoring budgets, and developing protocol.
- Developed creative sales tools, including presentations, trend reports, kitted assets, and product datasheets.
- Collaborated with senior sales, engineering, and other business development executives to create best practices marketing initiatives and media positioning for vertical markets.
- Oversaw preparation of marketing copy, images, videos, emails and other collateral.
- Increased brand awareness by developing technical/non-technical marketing collateral and presentations, public relations campaigns, articles and newsletters.
- Managed full-cycle marketing and advertising strategies including estimating costs, managing resource allocation and adjusting production schedules.
- Created documentation outlining research findings for use by project managers, customers and other marketing staff to make accurate decisions about future plans.
- Mentored local personnel on best practices and protocols to maximize productivity.
- Developed creative sales tools, including presentations, trend reports, kitted assets, and product
● Keyword research & Targeting.
● Tracking client search performances and reporting.
● Implementing, investigating and tracking links.
● Improving the reach of client/brand social network.
● Social media promotion.
● Brand Management and Promotion
● Creating and drive awareness to client brand and website.
● Implement new techniques to adapt with new search algorithms and
protocols.
● Client interaction and communication.
- Managed technical product development efforts and acted as one of the primary business analysts for the company.
- Acted as one of the primary contacts between clients, development teams and design teams to ensure efficient product development efforts.
- Was responsible for all the digital marketing activities that the company carried out on behalf of our clients.
- Managed multiple products development teams and multiple, concurrent projects while utilising resources optimally.
- Led customer service efforts that provided solutions to customer complaints and identified other project issues.
- Prepared a variety of different written communications, reports and documents to ensure smooth operations.
- Recommended changes to website architecture, content and links to improve SEO positions for target keywords.
- Reviewed and optimized client sites to improve keyword targeting URL strategies, website architecture and content.
- Collaborated with the development team to investigate critical SEO-related issues and provided impactful solutions.
- Performed ongoing keyword discovery, expansion and optimization to increase organic search footprint and drive relevant site traffic.
- Researched and implemented search engine optimization recommendations in accordance with development methodology.
- Created dynamic SEO strategies to exceed market competitors and meet client needs.
- Collaborated with the development team to investigate critical SEO-related issues and provided impactful solutions.
- Managed SEO campaign expenses, estimated monthly costs and reconciled discrepancies to maximize the budget.
- Recommended changes to website architecture, content and links to improve SEO positions for target keywords.
- Maintained knowledge of current market trends and algorithm updates of top search engines.
- Mentored new hires, resulting in stronger staff development and increased productivity.
- Recognized and tapped talented staff to fill key positions and maximize productivity.
- Helped clients develop website portals and social media pages to promote businesses.
- Created content strategies for digital media.
- Managed onsite personnel and liaised between team and senior management.
- Recommended changes to website architecture, content and linking to improve SEO positions for target keywords.
- Performed ongoing keyword discovery, expansion and optimization to increase organic search footprint and drive relevant site traffic.
- Built, implemented and updated effective SEO strategies.
- Produced and submitted weekly reports outlining progress against KPI objectives.
- Incorporated XML sitemaps, robots.txt files and 301 redirects to facilitate search engine spidering, crawling and indexing.
- Managed SEO campaign expenses, estimated monthly costs and reconciled discrepancies to maximize the budget.
- Researched and implemented search engine optimization recommendations in accordance with the development methodology.