IT Product Manager
Entain
Total years of experience :16 years, 6 Months
Product Manager Sep’21 - Till Date
Ivy Comptech (Entain Group Company)
• Responsible for Sports batting and online gaming products.
• Managing end-to-end Product life cycle as well as working closely with, developers, engineering, content, testers, and UI/UX team to ensure delivery on time and in line with the Agile Methodology to achieve Business goals.
• Carry out market research to establish competitive landscape and market definition of proposed Solution.
• Research potential product features, in terms of — usage, best practices, relevant regulations, and fraud potential
• Excellent skills of Presentation, Writing User stories, Preparing Scope Documents, BRD, Go-to Market implementation plan, Business case/plan and pricing mapping.
• Understanding of different tools and external systems like Jira and salesforce and ERP system.
• Define detailed information architecture for product features with the help of Technical Architecture lead.
• Participate in project strategic planning, backlog grooming, and road-map definition
• Drive product development across development teams (primarily Customer Support / Sales Development/Engineering and Quality Assurance) through requirements clarifications and finalization, scope definition and co-ordination between teams
• Provide the sales team with the necessary technical expertise to enable them to sell the product. This involves printed and electronic technical documentation, demos and product training as applicable
• Coordinate and build strong working relations with various internal stakeholders, including - Executive Management team, Engineering, Sales, Marketing, Quality Assurance.
Sr. Product Manager Feb 18 - Till Date
Netxcell Limited (Domestic and International)
• Managing end-to-end Product lifecycle as well as analysis and preparation of New Product user stories, gathering business requirements, defining the product vision, developing the product roadmap, go-to-market strategy and working closely with developers, engineering, content, testers, and UI/UX team to ensure delivery in line with the Agile Scrum Methodology and to achieve Business goals.
• Inline product user stories and back log with Agile scrum methodology drive by scrum master and drive down the line through product associates, UI designer, web developer, being in charge of the entire process, from user stories to the final product.
• Produce high quality product specifications (User Stories) and effectively prioritize and manage the scope of each product launch to deliver key capabilities on time. Manages a cross functional process for prioritizing, delivering and launching products.
• Go to Market Strategy and Product strategy and direction; Define both long term strategy and short term plans to achieve the product vision and deliver business results.
• Extensive experience in building multiple products from scratch and led full cycle from requirement analysis, development, pitching to prospects, Beta testing, Go-Live and support .
• Track and monitor the revenue streams consistently and plug the revenue leakages and customer service issues.
• Product Communication through Email, WEB, APP, Social media and shopping websites and analysis of efficacy of the each medium.
• Curious about metrics, execution processes, problem solving mindset and keeping an eye out for details. Analytical and data driven decision making approach in day-to-day work.
• Technical background, with experience in Data Analytics will be an added advantage.
• Managing end-to-end Product lifecycle as well as analysis and preparation of Competitive Market study, Product conceptualization, gathering business requirements, defining the product vision, developing the product roadmap, go-to-market strategy and working closely with engineering, sales, marketing and support to ensure delivery in line with the roadmap and Business goals.
• Lead a team of product associates, UI designer, web developer, being in charge of the entire process, from sketching to the final product.
• Produce high quality product specifications (User Stories) and effectively prioritize and manage the scope of each product launch to deliver key capabilities on time. Manages a cross functional process for prioritizing, delivering and launching products.
• Go to Market Strategy and Product strategy and direction; Define both long term strategy and short term plans to achieve the product vision and deliver business results.
• Extensive experience in building multiple products from scratch and led full cycle from requirement analysis, development, pitching to prospects, Beta testing, Go-Live and support .
• Track and monitor the revenue streams consistently and plug the revenue leakages and customer service issues.
• Product Communication through Email, WEB, APP, Social media and shopping websites and analysis of efficacy of the each medium.
• Curious about metrics, execution processes, problem solving mindset and keeping an eye out for details. Analytical and data driven decision making approach in day-to-day work.
• Technical background, with experience in Data Analytics will be an added advantage.
Significant Achievements
• Launch Android application, Kobodesk in Nigeria and Pesadesk in Kenya market for Utility bill payment and Digital payment platform.
• Launch SIMRaja in Airtel Kenya and Globacom Nigria.
• Airtel Story box and Laughter club Voice Services launch on IVR and subscription engine on USSD platform
• Launched SMS Alert services in Orange/Glo/Airtel Kenya.
• Responsible for driving IRMS (incremental revenue market share) thru usage, revenue enhancement and penetration of products - DATA 3G/4G Bonus cards, Mobile Content Seeding, Bundle Products(Voice+Data)
• Ensure tariff structure, new products launches, execution of marketing campaigns, Strategies & different programs to meet Revenue, ARPU and DATA REC (Rev Earning Customers) Net add targets.
• GTM Planning with Roadmap & Strategy for launching 3G/4G product/services for the circle including covering networks/Sales & distribution/product & service strategy.
• Continuous monitoring of market dynamics, competition analysis, market and customer insights and enhance the offering to make it competitive.
• Campaign management - driving penetration, engagement & Usage by designing customer campaign based on the Age on Network, Usage Pattern and running promotional offers
• End to end ownership of product/portfolio. This includes owning the product vision, speaking to customers/trade, defining user stories and acceptance criteria and creating wireframes.
• Translate business issues into marketing problems and find solutions through high quality consumer & market research with Consumer Understanding & technology Understanding.
• Partner with the other business leaders to define and drive substantial parts of the customer experience for the respective categories.
• DB Planning and P&L Management - responsible for revenues, customer growth, managing profitability & Net revenue.
Significant Achievements
• Launch Power Hour sachet product @Rs5 for low ARPU/ticket size customers and appreciated as best practice as well replicated in pan India circles.
• Increased data packs penetration 32% to 36% and user’s penetration 56% to 59% in 3 months only, through micro segment, customer upgrade, Handset Bundle Offers, data seeding, win back and USSD penetration improve.
• Increased USSD recharges 16% in last 3 months through revamp the deck & aggressive promotion.
• Launched HBO offer with Samsung and VIVO.
Product Manager (Data 2G/3G) Feb 15 - Jan-16
Aircel (Orissa Circle)
• Managed Data Acquisitions Products, U&R, Product Go To Market, Retention and Revenue for Orissa Circle.
• Launched Bundle FRC Product for Smart phones with data benefit to increase data penetration, UUs and RPMB growth.
• Driving HBO(Handset bundle offers) with snapdeal, amazon, ebay, nokia, micromax & VIVO.
• Manage Data revenue through customer upgrade, usage growth, Convert Data to Pack users, Paper Tertiary Schemes, segmented offers and aggressive incentive for Trade on high Value RCV.
• Customer upgrades, free seeding & U&R activity through 3rd party BI Tool.
• Driving retailer Tertiary scheme to increase trade engagement in Data business.
• Customer winback/retention through extra Data/Cash Back on recharges.
• Continuous eyes on competition segmented offers and ATL/BTL activities.
• Best utilization of all communication mediums like SMS/OBD/PCN/BOD/Pre call/CC call hold etc…
• Co-ordinate with various internal departments technical, Customer Service & IT/billing for a smooth & speedier configuration of products.
Significant Achievements
• Oct-15 Monthly Champion Award for increasing Data Revenue 6% in Oct Vs Sep’15.
• Increased data penetration 32% to 40% and Pack penetration 33% to 39% in 2 months only, through micro segment, customer upgrade, Handset Bundle Offers, data seeding, win back and USSD portal revamp.
• Increased USSD recharges 39% in last 2 months through revamp the deck & aggressive promotion.
• Launched HBO offer with VIVO Mobiles to increase device penetration in overall base.
• Handling Prepaid Data Products, U&R, Customer Communication, Retention and Revenue for Rajasthan Circle.
• Launch Bundle STVs with data benefit to increase data penetration, UUs and ARPMB.
• Develop the company Data strategy and marketing program to implement it.
• Design promotion plan through 1212 & retailor IVR 52508 for Data & Voice STVs.
• Manage Data revenue through Rate improvement, MB usage growth, Base management, Value Voucher drive, segmented offers and use more, gain more offers.
• Customer upgrades, free seeding & U&R activity through campaign BI Tool (M Bonus).
• Responsible for driving revenue from the existing base by ensuring healthy base by controlled churn & healthy acquisition.
• Customer winback through extra benefit on recharges and Tele calling.
• Continuous eyes on competition products and ATL/BTL planning.
• Design communication scripts for different modes and schedule communication.
• Effectively use all available promotional tools to ensure the above work closely with the central team & vendors to localize products, content and promotion.
• Co-ordinate with various internal departments technical, Customer Service & IT/billing for a smooth & speedier deployment of services.
Significant Achievements
• Increased data penetration 19% to 39% and Pack penetration 22% to 34% through micro segment, customer upgrade, bundle offers, data seeding & win back offers.
• Continuous Q3 (July to Sep13) & Q4 (Oct to Dec13) Marketing Champion award for increasing small screen data revenue more than 114% & Aug13 monthly champion trophy for decreasing Rajasthan circle complaints by 65%.
• Launched Mbuddy Messenger for feature phone customer to increase data revenue and service awarded by ET Telecom award-2014 as well product replicated in pan India.
Deputy Manager: VAS/Data Products Nov 10 - Sep 11
S Tel private Limited (Bihar Circle)
• Promotion and Revenue planning of Data & VAS products
• Base Segmentation as per Decrement, usage pattern and Budget of the target market.
• Coordinate with all content partners for fresh content and analysis of Top 10-20 content as per circle, which is Live on all mediums.
• MIS and Daily revenue legs tracking to read the circle wise penetration, churn and revenue.
• Promotion strategies through effective mediums include Non interactive OBD, Bulk SMS Promotion, USSD, EOCN, Cell Info Display.
• Highly skilled in P / L management, pricing strategies, competitor & market analysis, negotiation, new product roll out, and targeted marketing.
• Excellent leadership, management, oral/written communication, interpersonal, intuitive, and analysis skills. Thrive in both independent and collaborative work environments.
Significant Achievements
• 70% Growth in S Tel Bihar/Jharkhand Circle VAS/Data revenue in 6 months, corporate team appreciate and give Pan India CRBT Vertical responsibility in Corporate Office.
Asst. Manager Products: (Africa and Middle East) Nov 06 - Nov 10
One97 Communication Limited,
• Coordinate with Circle VAS Managers for OBD & SMS Promotion of IVR & subscription products.
• New Products Sales to New and Existing accounts.
• Launch CT IBD, 5303081 & 82 in Airtel Gujarat in Hindi and Guajarati language.
• Product Presentation, Business Case and Road Map of Complete Product Lifecycle.
• Relationship Management with Key Accounts which involved analysis of Clients Business and providing customized Solutions to them.
• Instrumental in developing the business with Airtel and other international operators.
Significant Achievements
• Was solely instrumental in taking the business volume of the Afghanistan region from 120 USD /month in 2007 to Rs. 75K USD per month in 2008.
• Accomplished Largest Sales Volume for a New Product worth 1, 20, 000 USD per month in 2010.
MBA in Marketing