Omnichannel Sales and Marketing Enablement
Baxter International
Total years of experience :18 years, 6 Months
Architected and implemented a digital transformation strategy that increased customer engagement by 60% through omnichannel marketing tactics with a data-driven approach using Salesforce cloud CRM and presales content engagement using custom Mobile applications,
Customer journey mapping with SFMC Journey builder to integrate multiple marketing channels and deliver cohesive and personalized experiences for the target audience.
Providing overall direction for enhancing CX by analyzing business objectives and customer needs and developing, communicating, and implementing business strategies and practices driving continuous improvement in CX tools, documentation, and processes.
Collaboration and Stakeholder Management: Fostering strong relationships with internal/regional stakeholders, and agencies to ensure seamless collaboration and execution of campaigns to drive cross-functional alignment and achieve business goals and KPIs.
Compliance and Regulatory Compliance: Ensuring all projects and campaigns adhere to legal and ethical guidelines. I Collaborate closely with regulatory affairs and legal teams to ensure compliance throughout the campaign lifecycle.
Oversaw the adoption of a robust content management system, leading to an increase in organic web traffic by streamlining content creation and distribution, while also managing online client reputation to maintain a 95% positive feedback rating across key review platforms.
Spearheaded an omnichannel digital marketing strategy that increased lead generation within six months, leveraging SEO, PPC campaigns, email marketing, and social media outreach.
Led an integrated digital marketing strategy across social media, email, and PPC campaigns that elevated lead acquisition, using analytics to continuously refine tactics and improve ROI.
Streamlined user experience across the company's top 5 flagship products, integrating data from UX research to revamp interfaces, leading to a 30% increase in user engagement and customer satisfaction ratings.
Revamped the user interface for a leading SaaS platform, enhancing the user experience for subscribers, which contributed to a 25% increase in customer satisfaction ratings.
Created a comprehensive design system that was adopted by the entire product team, improving UI consistency across the company's digital assets and reducing design time
Conceptualized and executed a full visual redesign for a high-traffic mobile application with over 500, 000 active users, enhancing user experience and resulting in an increase in user engagement.
Worked with the University Senior faculty for the digital transformation initiatives by devising a strategic plan that integrated cloud computing solutions, resulting in a increase in operational efficiency and a significant reduction in annual IT expenditure.
Developed and delivered an extensive training program for the training faculty department on digital literacy and new software adoption, resulting in an uptick in digital tool utilization and an increase in overall operational efficiency within six months.
Spearheaded the e-business strategy, leading to a increase in online sales revenue by redesigning UX/UI for scalability and customer engagement, and integrating advanced analytics to drive data-driven decision-making.
Collaborated and participated in a comprehensive e-business strategy which yielded a increase in online sales within the first year by leveraging analytics, optimizing SEO practices, and spearheading the deployment of an enhanced mobile-first user experience.
Under the reward & recognition program I was awarded a wow award & eureka award which is recognition for involvement and support at the head office crisis in relocating the entire "business-critical" server infrastructure within 30 hours and business transactions resumed smoothly within the stipulated time frame.
Certification in Customer Intelligence and Analytics for Omni-Channel), Udemy Alumni
Certification in Omnichannel Customer Experience Management (CX), Udemy Alumni
Computers, History, French