Saeid Javadi

Country manager at Sony

• United Arab Emirates - Dubai
• August 1996 to October 2005

Sony is global leader and manufacturer of electronic audio/visual equipment used by media content producers and broadcasters all over the world.

Reporting to Head of Broadcast division, I was responsible for:
• Developing the market, open new countries, setting and developing strategies, objectives & targets
• My annual sales target was US$ 12.5M for my territories

My main achievements in this job included:
• Achieved 30% increase in the annual sales over three years in 1999
• Appointed the two top broadcast dealers in the Sony Middle East
• Successfully negotiated a 25 million dollar business for Sony for one the Middle East countries