Safa Sahouri, Branch Manager & Elegant Center Manager

Safa Sahouri

Branch Manager & Elegant Center Manager

AUDI Bank

Location
Jordan
Education
Bachelor's degree, Business Administration/ Minor Marketing
Experience
22 years, 4 Months

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Work Experience

Total years of experience :22 years, 4 Months

Branch Manager & Elegant Center Manager at AUDI Bank
  • Jordan
  • My current job since May 2015

Elegant Center:
1-Finalized Elegant Proposition in cooperation with Marketing Department and Retail Management
2- Hiring of Team Members 3 Relationship Manager and one Assistant RM
3-Presented Elegant Proposition to all stakeholders within the organization
4- Inaugurated Elegant Services back in November 2015
5- Driving the performance of the Unit towards achieving the targets set for the business in
terms of new to Bank Elegant Clients and Liabilities and assets portfolio growth.

Branch:
1. Implementing branch sales budget and business plan.
2. Driving, managing and tracking the branch performance toward achieving business, sales and service quality goals
3. Meeting in regular basis with branch staff to review, assess and enhance level of sales and service.
4. Coaching and training staff to insure full awareness of bank products and services.
5. Ensuring that all audit points are fully adhered to and that they are not repetitive.
6. Managing and implementing channels migration strategy.
7. Managing staff rotation within branch to insure all functions are fully covered.
8. Ensuring the adherence to the branch operations manual.

Unit Head/ Associate Director Priority Banking at Standard Chartered Bank
  • Jordan - Amman
  • December 2012 to April 2015

. Acquiring, growing and deepening priority banking customer relationships through effective
relationship management
. Focusing on the analysis and satisfaction of priority customers’ financials as well as
investment needs objectives.
. Driving the performance of the Unit towards achieving the targets set for the business in
terms of Wealth Management sales volumes portfolio growth.
. Managing a team of relationship managers responsible of acquiring and deepening
customers’ relationships.
. Developing and implementing marketing and sales promotions in conjunction with the
marketing central team.
. Enhancing and maintaining operational integrity across the full range of products and
processes.
. Managing day to day financial and key indicators in the priority banking for the Unit.
. Ensuring all points of customer service practices are excellent in handling customers’
complaints and issues.
. Handling escalated customers complaints effectively and complete customer satisfaction.
Providing leadership, coaching and support to team members by setting SMART objectives
and fulfilling training requirements and motivating team.
. Ensuring full awareness of all policies and procedures adopted by the bank.
. Sourcing new business opportunities under own sales code and covering any shortfall of the overall Unit target set.
. Ensuring a 100% + achievement of Unit set target.

Branch Sales & Services Manager/ 6th Circle Branch at Standard Chartered Bank
  • Jordan
  • December 2011 to November 2012

6th Circle Branch
1.Driving, managing and tracking the branch performance toward achieving business, sales and service quality goals and targets through marketing bank products and services and increase customer data base by direct and cross selling.
2. Coaching and training staff to insure full awareness of bank products and services.
3. Ensuring that all audit points are fully adhered to and that they are not repetitive.
4. Ensuring the adherence to the branch operations manual.

Branch Sales & Services Manager/ Shemisani Main Branch at Standard Chartered Bank
  • Jordan
  • June 2010 to November 2011

Managed a branch of 30K client base, and oversaw a team of 19 members. During the first 5 months a considerable attention was given to rectify and modify number of audit and compliance issues as well as recognizable achievements within provided services in the branch. Good commercial approach to solving problems and developing business which enabled me to achieve Branch’s financial targets consistently since beginning of 2011.

Branch Sales & Services Manager/ Mecca St. Branch at Standard Chartered Bank
  • Jordan - Amman
  • December 2009 to May 2010

Managed a branch of 2K clients base, and 7 staff. My major challenge was to increase the customers’ data base as well as increasing the liability side of the balance sheet. Major achievements were having at least 100 new to bank clients on monthly basis in addition to increase the Liabilities volume by USD 1mio per month.

Premier Relationship Manager at HSBC Bank Middle East Limited
  • Jordan
  • June 2007 to November 2009

Managed a portfolio of around 250 clients, with an approximate value of USD 70mio. The Portfolio is one of the oldest Premier Portfolios at the bank, with high intensity of V.I.P clients.

Responsibilities and job description:
1- Manage the Internal and External Customer relationship and satisfaction level
2- Full compliance and adherence with Internal Business Processes and Procedures
3- Achieve Business Growth and Financial Targets(Number of Premier Customers, Investments, Deposits, Credit Cards, Loans

Marketing Coordinator at HSBC Bank Middle East Limited
  • Jordan
  • March 2006 to June 2007

1- Daily, Weekly, Monthly and Yearly MI reports, which was the management’s tool to trace the progression of business on all the bank’s products.
2- Managing Marketing Budget
3- Planning and the execution of targeted campaign to promote a number of the bank’s products such as Credit Cards, Internet Banking, Phone Banking

Senior Marketing Coordinator at KASHA – International Distribution Organization for Academic Books
  • Jordan - Amman
  • September 2002 to January 2006

KASHA is a Swiss-Jordanian joint venture which provides total educational solutions to customers in Iran, Turkey, North Africa and the Middle East region.

Responsibilities and job description:
1- Set monthly and annual marketing plans.
2- Design and execute customized promotional activities, such as mass mailing
Campaigns as well as the production of different promotional materials (catalogues, leaflets, company giveaways…)
Attend number of the international book fairs the company participates in (Frankfurt Book Fair 2005, London book fair 2005, ELTEX Libya book fair 2005,

Media Planner at Dynamics – Media Services
  • Jordan - Amman
  • January 2002 to August 2002

Set comprehensive media plans for different products’ campaigns by analyzing the target group, using statistical softwares such as Poppy and Statex.
I took two Courses supervised by professional members in UM7 and McCann Erikson World Group and they are:
1-Communication Essentials / 20th of April / Amman -Jordan
2- Annual Media Workshop / 2nd of May -2002/ Dubai- United Arab Emirates

Education

Bachelor's degree, Business Administration/ Minor Marketing
  • at Yarmouk University
  • June 2001

Very Good/ Top 10

High school or equivalent, Scientific
  • at National Orthodox School
  • June 1997

Specialties & Skills

Business Development
Leadership
Marketing
Retail Banking
BANKING
MANAGEMENT
MARKETING

Languages

Arabic
Expert
English
Expert

Training and Certifications

PMP (Project Management Professional) Program (Training)
Training Institute:
Methods
Date Attended:
January 2015
Duration:
50 hours
CBMP (Certified Bank Management Professional) (Training)
Training Institute:
American Certficates
Date Attended:
January 2012
Duration:
32 hours
Insurance License (Training)
Training Institute:
HSBC
Date Attended:
January 2009
Certified Sales Expert (Training)
Training Institute:
IAPPD ( International Association for People & Performance Development
Date Attended:
January 2016
Leadership Essentials (Training)
Training Institute:
Standard Chartered Bank
Date Attended:
January 2010
Duration:
24 hours
Wealth Management Accreditation (Training)
Training Institute:
HSBC
Date Attended:
January 2008
Branch Manager Certification Program (Training)
Training Institute:
Standard Chartered Bank
Date Attended:
January 2011

Hobbies

  • Travel