CRM Loyalty Program Intern
al tayer group
Total years of experience :3 years, 5 Months
Responsible for creating and managing the Loyalty Program news letter, aimed at informing store staff and employees regarding Loyalty card related activity (performance, promotions and operations).
Created and managed the new Loyalty programs Points Statement that is segmented to speak to the right customers about the right rewards and promotion.
Reviewed the loyalty program current campaign response report and created a new standard format to include the necessary parameters to better understand it.
Created a comprehensive social media strategy to define programs that use social media marketing techniques to increase visibility, memberships and traffic across the loyalty program.
Worked on a marketing plan to implement a Mobile Application for the loyalty program. Coordinated with an agency to create the Apps wire frame and the different functionality that would better serve our loyal members.
Analyzed Telecommunication market and consumer trends within Pakistan by conducting consumer surveys, focus groups and data gathering to obtain insights and information regarding markets and customers. Prepared marketing reports (e.g. Market size/share, entry strategies, competitive information, trends) for Marketing Executives.
Led projects within the Customer Lifecycle management team (CLM) in providing market research and assisting the sales department to target potential customers.
Trained the sales team on new promotions and provided assistance on strategies to existing and potential new customers which increased revenues of Rs 300, 000 per month.
Led market research initiatives to determine brand perceptions, customer requirements, market penetration strategies and local competitor analysis.
Assisted the Director of services in establishing service pricing (installation, maintenance and repair) of Starcom products for Europe, Middle East, Africa (EMEA) and North America (NA).
Monitored Regional pricing levels of Starcom products with competitors and conducted competitive mapping. Assisted in marketing department pricing strategies at 15 % lower than competitors through low manufacturing costs, which in turn increased sales volumes by 10 % quarterly.
Liasoned with sales personnel to maintain appropriate pricing levels and excellent customer service for loyal customers.
Worked on Customer Satisfaction Index (CSI) for each region’s sales quarter.
Managed the Purchase Requisition Tool (PR-Tool) which generates customer pricing quotes.
Graduated with a Merit.
