Associate Director
OMD
Total years of experience :17 years, 11 Months
for www.shafqa.com - a New Online Retail Shopping Portal
Successfully launched www.shafqa.com in the UAE by using a variety of Online and Offline Media and Marketing Strategies
Drafting and sending the Launch Press Releases across a wide range of selected/targeted publications with a very good response from their side.
Spear headed the recent Diwali and Eid Radio campaign called "Khushi" with Radio Mirchi.
Implementing Online marketing through different Social Media vehicles like Facebook, Twitter and
for Baba Land Transport
Spear heading the Marketing division to enhance the brand value within the Transport Industry through using a variety of B2B media vehicles.
Headed PR initiatives within the Transport Industry circle to boost sales as well as uplift the brand name among leading industry heads.
Working closely with the administration department to ensure all functions are carried out smoothly.
Key role in getting major clientele to the company like Khansaheb,
Handled key accounts of Damas Jewellery for MENA, ADCB UAE, Mercato Mall and Al Tayer Motors
Creating and Implementing Media Plans and Strategies
Working closely with Clients to ensure all their campaign objectives are achieved
Active involvement in making media presentations to clients on specific campaigns
Working on New Business Pitches with Account Directors
Working closely with the Media Buying Team
Having very good relations with key Media suppliers ensuring agency and clients get maximum benefit respectively
Writing press releases, Q&A’s and features for the above mentioned clients
Well educated about the local media scene - journalists and publications
Familiar with all the leading English journalists - focus magazines and dailies
Arranging one-on-one interviews for Ajmal and DHL spokespersons with select publications (Newspapers and Magazines)
Responsible for preparing monthly reports, press job bags and daily monitoring reports
Briefing the media relations department, media monitoring department and over looking the media list for events and press releases
Brainstorming creative PR tactics for above mentioned clients
Actively handled three main accounts - Power Cow, Gerber and Dove
Meeting clients to brainstorm innovative promotion techniques
Preparing monthly promotion reports for client
Briefing promotion mechanics to the promoters
Preparing schedules for the promotions
Actively involved in getting new business
Researching the market to approach potential clients
Contacting them and following up to get appointments - maintaining a call log
Prepared pitch presentations and proposals for Chupa Chups
Qualitative research study for BTL activities of Rainbow Milk.
Supported Johnson and Johnson and Cool line
Assisted Account Managers in operational functions at the agency - Follow-ups and co -ordination.
Copy Analysis of Advertisements in the Milk Category for Rainbow.
Consumer research for FIFA World Cup 2006
Advertisement Comprehension Research for Parachute Anti-Dandruff Cream
Handled
Supported Volvo, New Horizon, California Garden, and Motorola.
Traffic Management - co- ordinating among the client servicing and creative departments.
Assisted in Copywriting and Concept Development for different brands like Volvo, Comfort, Panadol.
Writing Creative Briefs, Production Briefs and Call Reports for clients like Gulfa, Rothmans, New Horizon.
Strategic Planning and Market Analysis of the steel industry.
Assisted in preparing Feasibility Reports
Supervised Banking Procedures
Investments for key International and Regional clients like
in Dubai -