Brand Manager
Almarai
Total years of experience :13 years, 3 Months
•Brands handled: Kellogg’s, Kraft Foods, and Hershey’s.
•Manage strategic relationships with each principal to ensure maximized brand support.
•Develop and customize brand building blocks by channel to reach set targets.
•Own and manage each brand’s P&L in order to maximize brands sales and profits.
•Set yearly brand forecast and conduct monthly revisions with the supply chain team.
•Create, plan and lead channel specific initiatives and ensure intact executions.
•Prepare Nielsen retail audit analysis and reports.
•Analyse sales data and retail audit reports and develop necessary actions in the trade.
•Look over inventory management, brand forecast and stock management.
•Forecast primary and secondary sales and ensure brand forecast accuracy.
•Conduct competitive analysis to benchmark products range and pricing versus other retailers.
•Develop POSM material and selling tools with local adaptation to the region.
•Build trade marketing and commercial offers to clients.
•Manage BTL agencies to ensure excellence with execution for all marketing plans.
•Enable the sales team with sales toolkit including targets, merchandising tools, trade plans & execution guidelines.
•Designed and implemented customized marketing strategies, and brand development strategies.
•Developed advertising strategies, managed budgets including media costs and invoicing clients from diversified industries-Retail, Food & Beverage, and Healthcare.
•Prepared and Presented new launches, activities and Plans for clients.
•Worked collaboratively with a diverse team to create and manage cross-organizational requests to deliver in a timely manner.
•Coordinated communications projects for the development and production of promotional materials, web site production and other collateral.
•Planned and executed events that meet the client’s communication plan.
•Handled clients and agencies relationships (Creative, Media, Production).
•Clients Handled: Nuqul Automotive, Samsung, Sofex, Al Ahli Bank, GLFS, Medtronic, Dar Al Dawa'a.
•Prepared feasibility studies for new projects and marketing activities.
•Conducted market research starting from constructing questionnaires up to analyzing and presenting quantitative and qualitative data.
•Assisted in full branding projects by creating new brand identities and implementing them.
•Assessed brand equities, positioning statements, and set communication plans accordingly.
•Developed and managed digital marketing campaigns and set social media strategies.
•Managed digital marketing and communication activities, website management, email marketing, search engine marketing and handling client’s social media channels.
•Monitored client-specific and industry-related media to issue daily and monthly PR reports.
•Worked closely with research agencies and presented competitive analysis reports.
•Planned integrated marketing communication activities and followed up on implementation.
•Clients Handled: OFFTEC, e-Points, Children’s museum of Jordan, Royal Scientific Society, Biolab, and Istishari hospital
