E Commerce Director
Mercati Co
Total years of experience :19 years, 4 Months
Optimized digital campaigns, increasing open rates by 30% and
click-through rates by 15% through targeted segmentation.
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Leveraged cutting-edge analytics and personalized content, with
optimization initiative specifically targeting user preferences and
behavior.
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Led team of 14 for integrated campaigns, yielding 18% company
revenue boost.
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Implemented web analytics tools, driving 10% growth in web traffic
and informing strategic decisions.
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Integrated SEO/PPC strategies, achieving 35% boost in organic
search results and 40% increase in relevant traffic.
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Created solution-based execution plans to achieve business goals
based on Google Analytics and internal reporting data.
● Improved website, Mobile app visibility through development and implementation of SEO strategies.
● Mentored employees on industry best practices and job-specific marketing tasks to support quality deliverables.
●Oversaw marketing expenditures and coordinated department workflow to meet deadlines under budget.
●Converted social media/martech into major traffic sources, resulting in 50% growth in referral traffic and 26% higher conversions.
● Identify products in line that will be fit for e-commerce needs
● Positioning and tools are created to drive sales
● Recommend strategy to drive sales while maintaining profitability
●Leading, organizing and motivating teams contributing to development of partners including setting up clear Roadmap.
Sharing knowledge of all partner-specific tools (e.g. Vendor Central)
and KPI's
●Collaborate with local Market Managers, global category managers,
and global e-commerce team to identify e-commerce strategy within context of market plan
●Drive execution across functions through collaboration and team
building
• Developed and manage comprehensive e-commerce strategy aligned with marketing and commercial goals
• Analyzed performance metrics, identified opportunities, and implemented strategies resulting in 23% sales growth
• Collaborated with marketing team to execute effective digital campaigns across various channels, including Meta, Google PPC, and SEO
• Ensured seamless online shopping experience, increasing customer satisfaction and loyalty
• Strategically manage product listings, pricing, and trading plans, optimizing visibility and driving sales
• Utilized data analytics tools to track and analyze key performance indicators, providing actionable insights for decision-making
• Manage effective CRM strategies, enhancing customer retention, loyalty, and lifetime value Ensure optimal UI/UX performance by meticulously evaluating and enhancing digital platform user interface and experience
• Implement user-centric design principles to create visually appealing, intuitive, and seamless interactions for website visitors.
• Managed workflow between staff, coordinating documents, planning, and creative material distribution.
• Created company brand messaging, collateral materials, customer events, promotional strategies, and product commercialization.
• Led and managed talented teams to plan and implement project tasks meeting timelines and exceeding expectations
• Established, initiated, and optimized business development strategies based on company targets, product specifications, market data, and budget factors
• Managed social media accounts for clients, generating interest for existing and upcoming product or service releases
• Developed marketing content such as blogs, promotional materials, and advertisements for social media Utilized techniques such as cold calling, networking, and prospecting to develop new leads
• Led regional marketing initiatives for conferences, road shows, and product launches
• Developed and executed integrated consumer-facing programs
• Coordinated with trade marketing for successful execution at trade shows.
• Managed, coached, and developed direct reports.
• Worked cross-functionally with various departments on projects.
• Developed and implemented successful digital marketing campaigns to drive customer engagement and increase brand awareness.
• Tracked and capitalized on emerging industry trends to boost campaign performance.
• Monitored return on investment of online and social media marketing efforts.
• Managed customer connections attentively and utilized promotions to increase profits resulting in 5% increase in overall sales and 3% in add-on sales
• Crafted and executed highly effective marketing strategy for SAMSUNG appliances and TV, aligning with company objectives and yielding significant 65% increase in market share.
• Strategically managed budgets for marketing campaigns, optimizing resource allocation and achieving 15% reduction in expenses while enhancing campaign effectiveness.
• Ensured consistent brand messaging, contributing to notable 75% improvement in brand recall and customer loyalty.
• Analyzed profit and loss statements, providing actionable insights that led to 15% increase in overall business performance.
• Shaped operational processes within SAMSUNG appliances and TV unit, contributing to 12% increase in efficiency.
• Successfully executed short-term strategic goals, collaborating with leadership for 7% improvement in key metrics.
• Contributed to team recruitment, fostering strong, dynamic team.
• Created comprehensive annual business plans, aligning tactics with division goals and leading to 5% increase in goal attainment.
• Cultivated positive work environment, resulting in increased team satisfaction and heightened productivity.
• Applied innovative strategies to enhance brand visibility, resulting in 25% improvement in market penetration.
• Implemented creative approaches to handle seasonal spikes, leading to 16% improvement in operational efficiency during peak periods.
• Developed and executed marketing programs and general business solutions resulting in increased company exposure, customer traffic, and elevated sales numbers.
• Developed technical and non-technical marketing presentations, public relations campaigns, articles, and newsletters.
• As Head of E-commerce Manager, played pivotal role in orchestrating comprehensive marketing strategies for over 8 brands, with specialized focus on Burger King and Pizza Hut.
• Involved close collaboration with brand managers and oversight of team training and workflow organization.
• Seamlessly coordinated efforts across departments, working closely with marketing, creative services, and finance teams.
• Also extended to collaboration with external IT consultants to ensure holistic approach to E-commerce management.
• Worked cross-functionally with various departments on projects.
• Analyzed and reported digital campaign performance with focus on program optimization.
• In realm of website development, took lead in determining format and features, working closely with web designers to enhance user navigation.
• Particularly tailored to unique needs and branding of Burger King and Pizza Hut.
• Continuous research on e-marketing trends was key component of role, allowing for targeted demographic optimization. This significantly boosted search engine traffic and improved effectiveness of targeted ads, with keen focus on Burger King and Pizza Hut.
• Responsibility of annual budget planning and strategy development for E-commerce was another facet of role. Provided monthly forecasts, with crucial support from GOS team, emphasizing unique challenges and opportunities presented by Burger King and Pizza Hut.
• Managing digital campaigns was core responsibility, involving optimization of strategies for incremental sales growth. Tailored audience-driven ideas to suit specific nuances of Burger King and Pizza Hut.
• To create personalized platform for unique user experiences, collaborated on comprehensive content calendar.
• Focus here was to align strategies with distinct needs and brand positioning of Burger King and Pizza Hut.
• Monitored trends in digital marketing landscape and adjusted strategies accordingly
• Monitored return on investment of online and social media marketing efforts
• Managed social media accounts for clients, generating interest for existing and upcoming product or service releases
• Led and managed talented teams to plan and implement project tasks meeting timelines and exceeding expectations
Developed a broad range of marketing materials including articles, brochures, press releases, newsletters, announcements, and presentations. Established and managed social media presence after identifying opportunity and volunteering to take on extra work.
- Assisted with the design of the company’s first website, helping to translate newly defined brand guidelines into a compelling and engaging web presence; wrote draft content.
- Enhanced media exposure and brand recognition through blog and newsletter that earned rave reviews from clients.
- Established Twitter and Facebook presence and recommended a series of YouTube videos that were created at a later date.
- Grow traffic's brands by evaluating and improving SEO.
- Manage the overall budgetary and financial responsibilities and activities of the department.
- Design and execute audience/traffic generation programs in support of business objectives
- Establishes strategic goals by gathering pertinent business, service and operations information; identifying and evaluating trends and options; choosing a course of action; defining objectives.
- Digital media planning and buying professional across multiple business verticals.
Hired as an intern and quickly promoted to a full-time position. Scope of projects included web content, SEO, blog content, web articles, PR, Marketing supporter
- Managed annual advertising budgets.
- Maintaining the social media platform as per business requirement.
- Update information on promotional campaigns, day to day marketing activities such as online promotions, articles, press releases, etc. on Social Network sites, community websites, relevant blogs and answer product related online queries.
- Develop Social media idea for campaigns.
- Develop and integrate intranet enabled system using appropriate web tools, database, and web language to provide functional design and integrate across multiple platforms, servers and data stores.
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