Senior Research Manager
Banque Saudi Fransi
Total years of experience :23 years, 0 Months
Managing Project Management Office and presenting the progress of RBG projects to MD and Senior Management.
Involved in the building of the retail banking strategy (Mid-term plan)
Responsible for designing and commissioning consumer research studies to agencies.
Presenting research findings and competitive intelligence monitoring information to senior RBG management.
*Client Servicing for local and
international clients
*Attending Briefing Sessions
*Designing Research
Proposals/Costing
*Research design Qualitative & Quantitative to fit the client research objectives
*Questionnaire Designing
*Field Supervision - Interviewer Training & FGDs
*Co-ordinating data processing
*Data Analysis, Reporting & Recommendations
*Presenting findings in the form of analytical report
*Training Junior Exec. in Questionnaire designing & various Research Methods
The job predominantly involved qualitative and quantitative data analysis, Designing Research proposals, questionnaires and presentations.Client interface. Providing vital insights into different products and services industry to the clients. Handled research projects such as Customer Satisfaction, Brand identity, Brand positioning, Concept Tests, Ad effectiveness research (pre-post), Car clinic, Product Tests & Launch Circulation Audits for product distribution, Newspapers, magazines & other media studies, and Consumer Behaviour studies.
Executive Diploma In International Business Management [From Institute of Commercial Management (ICM)]
Bachelors in Business Studies with Honors
