Business Change Analyst
Omnichannel AL TAYER GROUP
Total years of experience :13 years, 1 Months
My current portfolio includes the Online Brands which I have recently worked on in UAE - Ounass.ae/ Mamasandpapas.ae/ Nass.ae / GAP.ae /Nisnass mobile app
Key Skills Summary :
Functional Solution Designer / Product Management and Business Analysis for Ecommerce Portals( Magento )
Hands on with CRM and Marketing Automation systems (Salesforce CRM / Maxxing / Eloqua)
Project Management and E commerce Operations(Website / Order Management System / Last mile and Customer Service journey)
Engaged and managed strong business relationships with customer accounts to ensure high levels of service, response, and the overall success of customer-driven business and technical strategies.
Would be great if you can refer me across the industry and can connect me with the right people.
Business Process Design:
•Engaged with business stakeholders to understand their business processes in alignment with their reporting and analysis requirements; ensured the data models provided meet their requirements.
•Designed, developed, documented, reconciled and maintained logical and physical data models, reflecting the state and use of data across the organization.
•Assist in determining how best to use Oracle ERP Solutions to meet the client’s changing business needs (internal teams)
•Lead the resolution of “gaps” with an emphasis on business process solutions
•Work with Technical Consultants to translate the business needs of the total solution to configuration specifications
•Ensure the solution being implemented is consistent with the solution defined at the end of the Design phase
•Technical Development and Support:
•Testing, debugging, diagnosing and correcting errors and bugs in the implemented systems to ensure they perform to specifications.
•Supported design and execution of major digital campaigns and marketing initiatives (ELOQUA Marketing Automation, Oracle Open World).
Redesign of the marketing business process and in conjunction with the implementation of Global Marketing Shared Services application:
•ELOQUA marketing automation
•CXD (customer experience data) data structure and bridges
•Created Dashboards using Endeca platform / Oracle Business Intelligence 11g
•Analyzed the data flow between different sources within the organization in relation to Marketing Systems.
•Prepared system design specification documents including interfacing system in alignment with business requirements for process automation.
•Prepared test cases for marketing activities and validation of data flow and process of Eloqua & Certain (EMS) system.
•Process design as part of Customer experience initiative (CXD) data base.
•Topic Scoring Model project development and Functional Testing for marketing activities as part of Customer experience initiative development.
•Title Mapping of marketing end users for better sales leads/opportunities and segmentation.
Service line management:
•Delivered presentations to clients demonstrating the value proposition of available products, solutions, and service offerings.
•Analyzed RFPs and client requirements to prepare tailored proposals in liaison with the Core Technical Team.
•Project Management:
•Requirements gathering for web solutions projects for Middle East-based clients; translating business requirements to practical design documentation.
•Preparing the project plan.
•Tracking project tasks and delivery timelines.
•Coordinating UAT sessions and overseeing quality of delivered solution.
I come from a technology sector and have a Master’s degree in Information Technology along with Six years of experience in designing, improving and consulting in ERP and E commerce projects. My current portfolio includes the Online Brands which I have recently worked on in UAE - Ounass.ae/ Mamasandpapas.ae/ Nass.ae / GAP.ae /Nisnass mobile app Key Skills Summary : Functional Solution Designer / Product Management and Business Analysis for Ecommerce Portals( Magento ) Hands on with CRM and Marketing Automation systems (Salesforce CRM / Maxxing / Eloqua) Project Management and E commerce Operations(Website / Order Management System / Last mile and Customer Service journey) Engaged and managed strong business relationships with customer accounts to ensure high levels of service, response, and the overall success of customer-driven business and technical strategies.
courses: Professional Affiliations •Member of the ACS (Australian Computer Society) •Assessed by the ACS as ICT Business Analyst •Certified Change Management Practitioner (PROSCI)