Ecommerce & Digital Marketing Manager
Switch Electronics Al Babtain Turnkey Solution
Total years of experience :11 years, 11 Months
• 2x increase in revenue, exceeding our annual target by 15%.
• Grew quality trafic by 200% and improved conversion rate by 60%, from 0.7% to 1.2%.
• Reduced customer acquisition cost by 30% by ads optimization, enhance landing pages, search words and data driven marketing strategy to improve ROI.
• 3X growth in preorder by enhancing product/service ofering and by understanding the customer requirement and modifying the market strategies accordingly.
• Implemented BNPL & EPP projects and enhance checkout funnel by ofering added value to the customers. (Tabby, NBK flexi, trade-in, GBK Easy pay).
• Implemented click and collect with opportunity of optimized delivery network and for better and more flexible customer experience.
• Successfully transformed our e-commerce platform into a leading quick commerce solution, ofering ultra-fast deliveries within 1 hour for mobiles, accessories and small home appliances.
• Realistic and conservative budgeting and sales forecasting preparation for the revenue by monthly, quarterly and yearly.
• Team growth and training & development focusing on achieving business goals related to online operation.
• Spearheaded the project management for launch of a new ERP and ecommerce platform for better streamlined operations and enhanced customer experience.
• Spearheaded a digital marketing campaign that tripled revenue within a year.
• Led an SEO efort that propelled our website to the top spot for multiple keywords related to the business, leading increase in website trafic and boost in conversion rate.
• Managed the complex API integration project between website and ERP, overcoming technical challenges to deliver a seamless user experience and boost customer satisfaction.
• Led the technical development of website and enhancement with developers.
• Led the design and development of a new e-commerce website from scratch, collaborating with various service providers (payment gateway, logistics, photography) and internal departments.
• Established and managed a content uploading team to ensure timely product information updates.
• Spearheaded the websites digital marketing eforts, driving trafic and conversions through solo management.
• Designed and developed a custom online order management system for streamlined sales reconciliation, improving eficiency and accuracy.
• Developed and implemented online customer feedback system to gather valuable store insights, reports summarizing feedback for actionable insights and enhancing customer satisfaction.
• Support Website, Web Application and System development & maintenance using multiple channels, teams and tools.
• SEO, Photoshop, filezilla, Google webmaster tool and Google analytics.
• Prepare Google adwords keywords list department wise by using different online tools and Google adwards.
• Converting 3d product images from different format to 3d max format.
• Support Content Management and updates to various system by coordinating with multiple teams.
• Track and maintain Defect and Change Log for modification and updates.
• Follow-up with multiple team to ensure completion of tasks related to Website, Web Application and System development and maintenance.
• Prepare periodic reports on Web/System Analytics through Google Analytics.
• Prepare periodic reports on tasks, system changes, defects along with statuses.
• Prepare Database queries to generate system reports for management and multiple teams.
• Prepare content with the support of various teams and review them based on system guidelines.
• Prepare test cases for testing website, web application and system features & functionality.
• Perform testing independently as well as in collaboration with multiple teams to ensure systems are free from defects and fulfils business requirements.
• Review images received from various teams for system content and edit/update according to system requirements.
• Provide information on emerging technologies and other relevant information in online and web domains.
• Identified business development challenges and customer concerns for proactive resolution.
• Negotiated terms of business acquisitions to increase business base and solidify market presence.
• Defined company roles and responsibilities to establish and enhance processes.
• Directed market expansions to propel business forward, meet changing customer needs.
• Developed innovative sales and marketing strategies to facilitate business expansion.
• Interviewed, supervised, and motivated 7 staf members to achieve optimal productivity.
• Maintained P&L and shouldered corporate fiscal responsibility. Increased business profits by streamlining processes and trimming unnecessary positions.
• Identified and resolved process issues to drive optimal workflow and business growth.
• Partnered with cross-functional teams to conduct thorough discovery and due diligence on existing processes.
• Performed quality assurance checks to help company create products and services that met needs, expectations and requirements of customers.
• Collaborated with team to define business requirements for organizational processes, achieve productivity standards and adhere to accuracy standards.
• FMCG Product Research on Australian Market by IMDB, Excel(pivot table, lookup).
• Input Product information in Database.
• Preparing excel reports, presentation and management of data.
• Responsible for maintaining quality of research up to the client expectation.
• Responsible for collecting market data and evaluating information from diverse market sources.
• Creating and produce market research reports on specific products and markets.
• Processing and analyzing raw data into reports for senior managers.
• Attended many seminars and trainings as per the process requirement.
• Great Knowledge of RCA, Advance excel, Data mining.
• Work with external data suppliers regarding data accuracy and integrity.
• Responsible for the development of client reports on current trends.
• Making sure that methods of data collection are effectively and accurate.
• SAP BASIS Data Management and feed.
• Administration including client copy / export / import / delete
• User Management like User Creation, deletion of user, users locks.
• Overall management of Orders, supply and Sales.
• Responsible for Accounting and banking works.
• Responsible for Preparing Dump report, Sales Report and presentation.