Saim Ahmed

Increased conversion by 28% and improved retention by 18% by launching personalised user
experiences and optimising key product flows.
• Managed product strategy and roadmap for growth-focused initiatives across digital
platforms.
• Worked with engineering, design, and marketing teams to deliver features that
improved user acquisition and retention.
• Used data, experiments, and user insights to guide product decisions.

• Generated $748K+ in new revenue by owning the full 0-to-1 product lifecycle of a Dark Web Monitoring platform,
defining north star metrics, building the executive business case, leading GDPR and privacy compliance review with
legal, and coordinating a 12-person cross-functional team across engineering, design, data science, and marketing to
ship across MENAP, US, and EU in under 3 months.
• Increased consumer conversion by 28% across 3M+ users by owning the core product roadmap, using Mixpanel funnel
data, cohort analysis, and quarterly OKR reviews to prioritise and ship 6 high-impact friction-reduction initiatives.
• Shipped 12+ consumer product features per quarter at 95%+ on-time delivery by writing detailed PRDs, managing a 12-
person cross-functional team, and running Agile sprint execution across all product lines.
• Improved 30-day user retention by 22% across 3M+ users by championing AI-powered personalization, from
opportunity sizing through GDPR regulatory review, roadmap prioritisation, and go-to-market execution across MENAP,
US, and EU.
• Reduced time-to-validated-decision by 50% by establishing a product discovery process: defining hypothesis
frameworks, commissioning 30+ user research sessions per quarter, and running structured A/B experiments with data
scientists before committing engineering resources.

Improved user activation by 35% by redesigning onboarding and introducing data-driven
experiments.
• Managed product growth initiatives focusing on onboarding, engagement, and
retention.
• Defined product roadmap and aligned it with business goals and KPIs.
• Managed cross-functional teams to deliver scalable product features.

• Increased new user activation by 35% across 3M+ users in MENAP and EU by leading full product discovery,
commissioning cohort analysis with data scientists, running 25+ usability sessions, and owning end-to-end delivery of a
complete onboarding redesign from problem definition to post-launch measurement.
• Grew 30-day retention by 22% and DAU by 25% by defining a personalisation-driven north star retention metric
strategy, prioritising a data-science-backed feature roadmap, and leading Agile delivery with engineering and
marketing teams.
• Improved growth experiment velocity by 40% by building a structured experimentation roadmap, running 15+ A/B and
multivariate tests per quarter with data scientists aligned to quarterly OKRs and revenue growth targets.
• Delivered 10+ consumer product features per quarter using RICE-scored, OKR-aligned roadmap prioritisation, managing
stakeholder reviews with C-suite, engineering leads, legal, and marketing across MENAP and EU time zones.
• Reduced cross-team misalignment by 60% by implementing quarterly roadmap reviews, monthly business reviews, and
post-sprint stakeholder syncs covering activation, engagement, retention, and revenue KPIs.

Improved payment success rate by 22% and reduced drop-offs by 30% by optimising
checkout and payment flows.
• Managed payment products, including checkout, payment links, and merchant tools.
• Improved payment experience for both merchants and customers.
• Focused on reducing friction and increasing successful transactions.

(Payment Links, Send
• Reduction of 30% in cart abandonment and 22% improvement in payment success across 3M+ users in MENAP by
owning full product discovery, data analysis, user research, competitive benchmarking, roadmap planning, and Agile
delivery for the checkout platform redesign.
• Launched payment platform features across 12+ MENAP markets, navigating financial regulations, KYC/AML
requirements, and GDPR data privacy obligations across 3 major product releases per year — maintaining 95%+ on
time delivery with engineering, legal, compliance, and business development teams.
• Increased merchant platform activation by 40% by defining and delivering a redesigned onboarding product, scoped
through 20+ business owner interviews, validated via usability testing, and shipped with full legal review of financial
disclosure and data consent requirements.
• Maintained 95%+ sprint delivery accuracy across all payment product squads by writing clear PRDs with system-level
tradeoff decisions documented, managing engineering dependencies, and proactively surfacing risks to legal and
executive stakeholders 2 sprints in advance.

Reduced design and development time by 40% by introducing structured design systems and
workflows.
• Worked with US clients on trading platforms and product improvements.
• Helped define product requirements and improve user experience.
• Supported teams in building scalable and consistent product systems.

• Reduced design and development costs by 40% across 3 US enterprise trading platform clients by scoping, prioritising,
and delivering a platform design system, writing the product strategy, managing the roadmap, and coordinating
delivery on time and within budget.
• Improved dashboard usability scores by 45% by defining clear acceptance criteria and prioritising information
architecture improvements, validated through structured US client testing sessions before every major release.

Improved operational efficiency by 25% by optimising delivery and payment processes.
• Supported product development for logistics and payment systems.
• Analysed data to improve delivery workflows and user experience.
• Worked with teams to improve system performance and reliability.

• Improved operational system efficiency by 25% across 5, 000+ logistics staff in MENAP by analysing workflow data and
user feedback, defining improvement requirements for 4 internal platform tools, and managing cross-functional
delivery across engineering and operations.
• Reduced consumer support escalations by 20% by defining and shipping UX improvements to 4 consumer-facing
products, using support ticket analysis, behavioural data, and product analytics to build the business case and prioritise
the delivery roadmap.