Mohammed Naasir Imam Saiyed

Managing a complex FMCG portfolio across West Bengal and Andaman & Nicobar Islands, handling chocolates, gums, mints, fruit candy and lollypops through retail, wholesale, and rural channels with deep focus on distribution quality and sales excellence.

Accountable for sales planning, re-distribution (RTM & GTM), forecasting, AOP delivery, sales operations, and people performance across 15, 000+ outlets, 40+ distributors, and a large on-roll and off-roll sales force.

Led regional trade marketing & sales excellence initiatives covering loyalty programs, innovation SKUs, perfect stores, and KPI dashboards

Owned commercial performance for Olam Packaged Foods across Kano, Katsina, Jigawa, and Zamfara, contributing 24% to national turnover with USD 60 Mn. annual revenue across noodles, biscuits, dairy beverages, confectionery and cooking ingredients.

Led large multi-layered teams and distributor ecosystem across retail, wholesale and rural trade, focusing on secondary movement, distributor productivity and sales discipline in one of Nigeria’s most critical regions.

Managed 81+ distributors and a sales force of 120+, improving coverage and secondary throughput
Improved van productivity using capacity-linked loading and market-specific product mix
Increased range selling and visibility execution across high-saliency markets
Built performance cadence across ASMs and SOs through structured reviews and field governance

Handled state-wide responsibility for Nivea’s skincare portfolio across Madhya Pradesh, covering 52 districts with balanced exposure to urban and rural markets under a ₹50 Crore annual business.
Focused on stabilizing distribution, improving outlet productivity, and ensuring market hygiene through disciplined coverage and execution standards within a short operating tenure.

Managed 23 distributors and 90+ off-roll field staff across the state
Maintained sales continuity and distribution efficiency during leadership transition
Ensured consistent coverage and visibility across priority towns and districts

Led Gujarat operations for Pidilite’s Art, Stationery and Fabric portfolio, managing the company’s largest ASF territory with annual revenue exceeding ₹36 Crore across general trade.
Oversaw distributor health, scheme effectiveness and territory-level performance while managing a large direct and indirect sales structure across urban and semi-urban markets.

Directed a team of 20 direct and 6 indirect reports across sales and activation roles
Managed 29 distributors with sustained retail reach at 4, 500+ dealers
Improved scheme outcomes through structured reviews and corrective actions
Identified growth pockets within mature markets to protect branch revenue

Handled a high-saliency territory contributing 30% of state turnover, managing biscuits, bakery and dairy across 7 districts, 61 talukas and 4, 500 villages, with annual revenue exceeding ₹78 Crore.

Owned distributor performance, market expansion and category growth across urban and rural markets, including management of the company’s largest strategic distribution partner.

Progressed through multiple roles across Ahmedabad and Pune, managing frontline sales execution for confectionery and snacks in distributor-led GT environments.
Played a key role in distribution efficiency and productivity improvement initiatives at the re-distributor level.

Designed and piloted a Top-End Model improving EC, EBD, MSS, SKU per call and outlet productivity
Supported expansion into new outlets while improving time spent and handheld usage metrics
Contributed to sustained growth across assigned territories

Built foundational FMCG sales experience across Gujarat and Madhya Pradesh, progressing through sales activation and territory handling roles.

Progressed from Sales Trainee to Sales Officer within 9 months
Managed assigned beats and distributor relationships across mixed markets
Supported activation programs and in-market execution initiatives