Communications Specialist
The International Committee of the Red Cross
Total years of experience :6 years, 11 Months
Achievements:
• Launching the Humanitarian Awards for Jordanian journalists.
• Launching the ICRC in Jordan Facebook page and managing it.
• Launching the ICRC in Jordan Twitter Profile and managing it.
• Launching the ICRC in Jordan Newsletter and releasing it every month.
• Managing the Website page of Jordan and writing stories and news.
Key Deliverables:
Content Production:
• Produce compelling content such as media releases, opinion pieces, key messages, statements, web, and social media for traditional and digital media, to a high editorial standard.
• Research, write and edit stories, features, and articles for use within a variety of media including magazines, journals and publications and draft press lines, press releases and key messages.
• Produce the annual Facts and Figures and supervising the design and print. Develop content for all social media platforms.
• Prepare clear, on-point speeches for senior leaders and work with executives on interview preparation.
• Keep up to date with trends and developments relating to the humanitarian and political issues.
• Responsible for accurate reproduction of variety of written\visual material, ensuring accuracy, clarity, cohesion, and conformity with ethical codes.
• Translate and check the translations of technical terms and terminology to ensure that they are accurate to ensure that translations retain the content meaning and feeling of the original material; apply language skills such as grammar, syntax, semantics, style, and appropriate terminology.
Media:
• Acts as Spokesperson of the ICRC in Jordan, engaging with the media as required to explain certain actions taken by the organisation and clarifying issues for the benefit of the public through such media engagement.
• Develops and maintains a viable network of local and international journalists in Amman.
• Responsible for management of media campaigns from end to end, including sourcing news stories, writing, and distributing media releases, targeting, and pitching to media and roll out of media campaigns.
• Lead and manage the development and implementation of media strategies, opportunities, and initiatives to enhance awareness, understanding and support for the ICRC among the media and related audiences.
• Generate media awareness of ICRC’s events throughout outreach efforts, act as media liaison and provide information and support to media covering events.
• Provides background briefings, organises interviews and regularly updates the media mapping of the delegation.
• Organises media events (workshops, media days on specific events etc.) to promote the activities of the ICRC.
• Identify influencers (traditional & social media) in support of the delegation’s operational priorities and the objectives of the communication.
Research and Analysis:
• Verify and analyse the information collected from open sources in line with the operational priorities
• Propose themes and prepare in depth quantitative and qualitative analysis on emerging trends and/or developments in Jordan and/or regionally, globally from public sources, including social media under the overall supervision of the communication coordinator.
• Produce and share a weekly trends, news and media monitoring report that supports the operational priorities of the delegation.
Achievements:
• Launching the Humanitarian Awards for Jordanian journalists.
• Launching the ICRC in Jordan Facebook page and managing it.
• Launching the ICRC in Jordan Twitter Profile and managing it.
• Launching the ICRC in Jordan Newsletter and releasing it every month.
• Managing the Website page of Jordan and writing stories and news.
Key Deliverables:
Content Production:
• Produce compelling content such as media releases, opinion pieces, key messages, statements, web, and social media for traditional and digital media, to a high editorial standard.
• Research, write and edit stories, features, and articles for use within a variety of media including magazines, journals and publications and draft press lines, press releases and key messages.
• Produce the annual Facts and Figures and supervising the design and print. Develop content for all social media platforms.
• Prepare clear, on-point speeches for senior leaders and work with executives on interview preparation.
• Keep up to date with trends and developments relating to the humanitarian and political issues.
• Responsible for accurate reproduction of variety of written\visual material, ensuring accuracy, clarity, cohesion, and conformity with ethical codes.
• Translate and check the translations of technical terms and terminology to ensure that they are accurate to ensure that translations retain the content meaning and feeling of the original material; apply language skills such as grammar, syntax, semantics, style, and appropriate terminology.
Media:
• Acts as Spokesperson of the ICRC in Jordan, engaging with the media as required to explain certain actions taken by the organisation and clarifying issues for the benefit of the public through such media engagement.
• Develops and maintains a viable network of local and international journalists in Amman.
• Responsible for management of media campaigns from end to end, including sourcing news stories, writing, and distributing media releases, targeting, and pitching to media and roll out of media campaigns.
• Lead and manage the development and implementation of media strategies, opportunities, and initiatives to enhance awareness, understanding and support for the ICRC among the media and related audiences.
• Generate media awareness of ICRC’s events throughout outreach efforts, act as media liaison and provide information and support to media covering events.
• Provides background briefings, organises interviews and regularly updates the media mapping of the delegation.
• Organises media events (workshops, media days on specific events etc.) to promote the activities of the ICRC.
• Identify influencers (traditional & social media) in support of the delegation’s operational priorities and the objectives of the communication.
Research and Analysis:
• Verify and analyse the information collected from open sources in line with the operational priorities
• Propose themes and prepare in depth quantitative and qualitative analysis on emerging trends and/or developments in Jordan and/or regionally, globally from public sources, including social media under the overall supervision of the communication coordinator.
• Produce and share a weekly trends, news and media monitoring report that supports the operational priorities of the delegation.
Achievements:
• Winning Employee of the Year for 2019.
• Responsible for writing, translating and following-up with the design of the annual report.
• Developing a dictionary of the organization’s vocabulary with glossary, lexicons and most common mistakes.
Responsibilities:
• Write the organization's visual, written and audio content; develop content for presentations.
• Write content for online and offline campaigns.
• Write press releases in English and Arabic.
• Write, translate, monitor and update the content of the website (tua.jo).
• Responsible for all social media platforms.
• Brainstorm to come up with slogans for campaigns.
• Draft weekly and monthly TUA update reports which are shared with the Chairperson of the Board’s office, HRH Princess Haya Bint Al Hussein.
• Write, translate, edit and supervise the publishing of the annual report.
• Draft content for the organization’s website (Arabic & English).
• Meet and make interviews with different parties (donors, employees, beneficiaries, volunteers..etc.) to write stories for social media platforms and the annual report.
• Establish and maintain effective relationships with journalists, and maintain a media database.
• Seek opportunities to enhance the reputation of the brand, and coordinate publicity events as required.
• Write and optimize content for the website and social networking accounts such as Facebook and Twitter.
• Write weekly content calendars for different social media platforms.
• Generate marketing-related content (e-shots, social media posts, flyers, sms, calendars, brochures..etc)
• Translate various written documents including publications, reports, letters, training documents, training aids (presentations, slides etc) and training programs.
• Proofread, edit and revise translated materials for grammar, spelling and punctuation accuracy.
• Ensure translation accuracy, and checked quality of translation using different translation tools.
• Read and translate technical documents in specified language, following established rules pertaining to factors such as word meanings, sentence structure, grammar, punctuation, and mechanics.
• Coordinate with the production department to edit videos and other visual materials.
Research industry-related topics (combining online sources, interviews and studies.)
- Write clear marketing copy to promote our products/services.
- Prepare well-structured drafts using Content Management Systems.
- Supervise freelance content writers and ensure content guidelines are being followed.
- Proofread and edit blog posts before publication.
- Submit work to Content Manager for input and approval.
- Coordinate with marketing and design teams to illustrate articles.
- Conduct keyword research and use SEO guidelines to increase web traffic.
- Work with marketing and social media team to promote the content.
- Identify customers’ needs and gaps in our content and recommend new topics.
- Ensure all-around consistency (style, fonts, images and tone.)
- Publish articles and press releases.
- Update website content as needed.
English/Arabic editor - Middle East North Africa Financial Network (MENAFN)
Edited Arabic, English texts and news, correct for errors in spelling, punctuation, and grammar.
- Handled media relations.
- Rewrote copy to make it easier for readers to understand.
- Verified facts using standard reference sources.
- Planned the content of digital media and publications according to the publication’s style and editorial policy.
Obtained client information by answering telephone calls; interviewing clients; verifying information.
- Established policies by entering client information; confirming pricing.
- Informed clients by explaining procedures; answering questions; providing information.
- Maintained communication equipment by reporting problems.
- Accomplished sales and organization mission by completing related results as needed.
Read material and researched industry-specific terminology.
- Converted text and audio recordings from Arabic to English and vice versa.
- Ensured translated texts conveyed original meaning and tone.
- Proofread translated texts for grammar, spelling and punctuation accuracy.
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