Saleem Aldeen

• Redesigned the end-to-end B2B partner onboarding process by integrating OCR-based
identity verification and validation-heavy UI, compressing the manual process from 2 weeks
to 48 hours.
• Engineered straight-through processing controls and automated reconciliation processes,
reducing operational workload by 15% with 100% data accuracy at entry.
• Directed cross-functional collaboration to deliver structured SOPs and governance
checkpoints, ensuring scalable and audit-ready delivery.

• Developed a cross-functional Marcomms and digital team structure, recruited and mentored staff, and nurtured a culture of performance and insight-led decision-making.
• Managed Creative, Media Agencies and Print Suppliers, led omnichannel B2C marketing campaigns (ATL, BTL, digital, social, PR), increasing brand awareness across all regions in KSA.
• Nominated as a Brand Champion for MENA region, reporting to Global brand team, conducted regular brand audits and provided recommendations and training for improving brand compliance.
• Forged strategic B2B partnerships with government entities, educational institutions and cultural organizations, enhancing brand influence and opening avenues for income streams.
• Managed multi-million-riyal marketing budgets, optimizing spend for maximum ROI across all channels, realizing savings of SAR 215, 000 in the first-year itself.
• Reversed a declining share in a competitive market through a renewed IMC strategy, focused on differentiation, a digital-first positioning, and strategic partnerships, driving 12% annual growth.
• Led market intelligence and audience insight programs to uncover untapped customer segments and new revenue opportunities, resulting in 2 new product launches and 14% market penetration.
• Revitalized social media by replacing unstructured, low-engagement, non-compliant activity with a cohesive, content-led strategy, boosting engagement and doubling followers within 6 months.
• Developed annual business plan presentations, represented KSA in regional workshops and gave quarterly performance reports.

• Delivered 25-30% operating cost efficiency across East Asia by centralising 30% of finance
and operational workload under a redesigned regional hub process.
• Reduced aged receivables by ~18% by optimising the global partner revenue and debt
collection process, standardising thresholds and escalation ownership.
• Cut manual processing time from 15 minutes to 2.5 minutes and achieved 75% digital
adoption by re-engineering the EOR application process via Lean Six Sigma DMAIC.
• Reduced payment-related processing errors by ~40% by integrating Stripe into SAP to
eliminate manual reconciliation between registration and finance processes.
• Decreased month-end adjustment queries by ~20% by aligning income recognition
processes to specific SAP system trigger points.
• Reduced approval cycle times by 20% by streamlining delegated authority processes and
clarifying risk-based escalation thresholds.
• Strengthened compliance and accountability by standardising global process
documentation with unified SOPs, RACI matrices, governance checkpoints, and BPMN 2.0
process mapping.
• Improved process response times by 35% across 100+ countries by implementing Power
BI dashboards to track cycle times and resource utilisation.
• Led a globally distributed team of process analysts to deliver multi-year optimisation and
governance initiatives across a complex matrix organisation.

• Led client services operations for multi-billion dollar regional businesses, managing end-to
end campaign planning and execution.
• Led internal resource allocation and vendor coordination to improve profitability and
delivery efficiency, while maintaining quality.
• Managed cross-functional teams to ensure on-time and within budget project delivery,
working under tight deadlines.