Country Manager - Libya
Aujan - Coca Cola
مجموع سنوات الخبرة :30 years, 1 أشهر
Manage the company's business in Libya. Working closely with the distributor, enhancing distributor capability, take proactive action in consolidating distributors or doing the due diligence for new partnerships, Initiate and drive Channel Strategy and Territory Management to achieve the business plan. Developing sales volume for the specified products. Maximize sales and distribution across chosen markets/channels for the products, Streamlining and strengthening the distribution network. Developing effective systems / mechanism to monitor market and performance of sales. Analyzing, developing and executing distinctive programs to yield measurable results across the modern trade sector. Ensure targeted orders are placed by the distributor on time every month, Keep a diligent watch on in-market sales (secondary sales) and inventory and make recommendations, seek approval & take appropriate action to keep them in line with the targets. Know each and very trade channel for the concerned products thoroughly, identify possible opportunities /issues as soon as possible, negotiate effectively with both the trade and distributor so as to maximize the benefits for the Co. in terms of the display and marketing spends. Ensuring all promotion plans, trade deals etc. are executed well and on time so as to achieve targets.
Direct sales and business development functions, including new product rollouts, key account management, customer relationship development, contract negotiations, and order fulfillment. Hold P&L and budget responsibilities. Provide cross-functional team training, coaching and mentoring. Lead district sales managers and marketing associates located throughout Egypt. Design, implement, and adjust various sales plans and programs for data storage products, with a focus on building two-tier distribution channel and fostering demand in the Egyptian marketing.
Selected Achievements:
♦ Instrumental in complete turnaround of under-performing sales team; set higher expectations and instituted individual team-member accountability resulting in 200% revenue increase over the last three years.
♦ Met or exceeded all quotas throughout tenure; averaged more than 200 million EGP in annual sales in Egypt.
♦ Consistently developed strong, sustainable relationships with VAR partners and executive decision makers of Fortune client companies.
Main Responsibilities:
• Determines annual unit and gross-profit plans by implementing marketing strategies; analyzing trends and results.
• Establishes sales objectives by forecasting and developing annual sales quotas for regions and territories; projecting expected sales volume and profit for existing and new products.
• Implements national sales programs by developing field sales action plans.
• Maintains sales volume, product mix, and selling price by keeping current with supply and demand, changing trends, economic indicators, and competitors.
• Establishes and adjusts selling prices by monitoring costs, competition, and supply and demand..
• Maintains efficient sales staff by recruiting, selecting, orienting, and training employees.
• Maintains sales staff job results by counseling and disciplining employees; planning, monitoring, and appraising job results.
• Contributes to team effort by accomplishing related results as needed.
Managed region comprised of 4 branches and 30 employees, with combined total annual sales exceeding 1 million EGP Developed and implemented strategic plans to market branches. \nAccountable for channel and end- user sales development, new market identification and penetration and large-scale contract negotiations. Monitored operational performance of branches to ensure alignment with corporate goals. \nSelected Achievements: \n♦ Impacted business partner revenue, achieving more than 160% increase through continual communications and liaison efforts with both branches and employees
Promoted to regional sales operations for one of the biggest leading chocolate manufacturers in Egypt. \nBuilt and developed new dealership network for sale. Facilitated sales training for dealer representatives, developed new sales programs, and acted as liaison between distributor channel and organization. \nSelected Achievements: \n♦ Established Company’s first-ever regional channel sales organization. \n♦ Increased territory sales by 180% or more annually. \n♦ Rapidly promoted from Wholesales Sales Manager after earning recognition as Top Sales Generator. \n♦ Market development and open new market. (Carrefour, Al Sadhan, Giant Stores, Al Othaim) for Marina Chocolate Co. (Covertina Agent in Saudi Arabia).
Direct the actual distribution or movement of a product to the customers. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. \n \nSelected Achievements \n♦ Change the mentality of the sales team from routine sales to target oriented sales team. \n♦ Launch the new company’s product successfully and maintain a space for at outlets.
Direct the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers. \n \nSelected Achievements: \n♦ Increased territory sales by 160% or more annually. \n♦ Increased market share by 30% \n♦ Rapidly promoted to Cairo Wholesales Unit Manager
• Responsible for sales, Auditing, Cash Flow, Accounting, Customers services and collection.
• Responsible for sales between branches, collecting, and customer's service.
Global Management
• Bachelor of Accounting, Faculty of Commerce, Cairo University 1993.
