Area Sales Manager
Nestle
Total years of experience :16 years, 3 Months
•Responsible for a team of Business Development Executives, Merchandisers, Order Bookers Managing two Handling, two direct and 28 Sub Distributions.
•Responsible for B2B and retail Sales.
•Ensuring proper delivery of set KPIs like RIG, OG and T.Y Vs L.Y growth.
•Delivery of agreed business plans / business development initiatives.
•Effective coaching of subordinates to get better results out of them.
•Ensure steadiness of sales including invoicing & retailing for the whole year.
•Evaluation of distribution structure, customer P&L and exploration of new avenues of growth.
•Updating of competitor analysis and plan counter strategy for effective and aggressive competition.
•New customer enrollment & existing customers’ retention.
•Invoicing trend and retailing trend monitoring and ensure the set growth achievement.
•Development of customized projects for the betterment of business & ensuring time bound execution through teams.
•Sales & distribution of full brand portfolio through efficient route coverage on over 3, 090 outlets.
•Forecasting & planning for the achievement of pre-decided sales budget.
•Designing sales strategies to achieve company’s numeric and weighted distribution targets.
•Forecasted and held accountable for quarterly sales goals.
•Managing Key Accounts, B&I, HORECA and HELT.
•Oversee the team under the strict compliance of Company's Code Of Business Policies.
•Distribution management through monitoring distributor's performance based on agreed business plan and monitoring distributor's health check points.
•Strongly ensuring the target achievement by sales force according to the set KPI’s.
•Choosing the rite mode of delivery for the targeted area and aligning the PJP’s.
•Ensuring the facilitation of company’s high volume accounts.
•Ensuring the profit maximization of the company’s business partner and to ensure win win situation.
•To maximize the volume and spread of business in the area. Search for more customers as well retain and facilitate the current customers.
•Value the product, shuffling of products wherever needed and to ensure the implementation of FIFO.
•Strict monitoring of competitors activity and to plan accordingly.
•Liaising and building relationship with a range of stakeholders, including customers, suppliers and colleagues.
•Developing promotional opportunities.
•Constantly looking for the changes which can effect on marketing strategies.
•Aligning marketing strategies with corporate strategies.
•Understanding of target customers.
•Market intelligence.
•Monitoring the competitors activities
•Analyzing pricing positions.
•Managing approved budgets.
•Contributing and developing long term marketing plans and strategies.
My CGPA is 3.08 / 4.00 (Excluding the degree project) I have got certificates in sports and event participation. Organized Freshmen night. Executive Member of Events Club.
Grade "A" Participated in every competition in University, headed my cricket team in various matches from class to unversity level. Got second in Debate competition. Organized Music Gala and several excursions succesfully.