محمد عاصف

• Promoting Marley uPVC pipe, Wefatherm PPR pipe, dBlue soundproof pipe and
Akatdherm HDPE pipe in UAE Construction market.
• Dealing with MEP contractors, consultants & developers in UAE construction
industry.
• Making technical presentations and demonstrating how our product meets
clients requirement.
• Generating enquiries by visiting regularly visiting clients.
• Ensuring quotations, samples and submittal are submitted in a stipulated time
frame.
• Coordinating with operation team for smooth and on time material deliveries.
• Escalating technical issues by regular clients meeting.
• Preparing compliance statements and replying on consultant comments.
• Following up on payment and ensuring collection in a stipulated timeframe.

Promoting sales of PP-R pipes & Acoustic pipes in UAE construction market.
Utilizing relationship of MEP contractors, consultants and developers to generate sales for department.
Visiting new construction site to identify new leads and enquiries.
Making research on new developments of hotels projects the region and specifying our acoustic pipe.
Making follow ups with clients to generate lead and enquiries.
Reviewing enquiry’s documents, preparing compliance statement, products submittal and submitting in timely manner.
Handling clients technical quarries related to products and installation.
Advising company on new product development, new sales strategies as per market trend.
Completing sales target on monthly, quarterly and annually basis.
Making records of payments and collecting cheques on stipulated time frame.

• Promoting sales of HSBC bank lone credit facility to the business customers
• Calculating eligibility of the customers and offering credit accordingly
• Probing, convincing and achieving daily and monthly sales target.

• Promoting sales of Q-Therm PP-R Pipe, PEX Pipe, Clamps, and Soundproof pipe in
UAE construction market.
• Dealing with MEP contractors, consultants & developers.
• Tracking new projects and development in the region and generating leads and
enquiries for our products.
• Making technical presentations and demonstrating how our product meets client
requirements.
• Reviewing enquirys documents and submitting quotations in a stipulated time
frame.
• Providing pre-sales technical assistance and product education to client.
• Handling clients technical quarries related to products technicalities and
installation.
• Negotiating on pricing and closing deal.
• Maintaining order booking and invoicing.
• Accountable to complete 10 Million sales target yearly.
• Supporting marketing activities by attending trade shows, conferences and other
marketing events.
• Making records of payments and collecting cheques on stipulated time frame.

Accountabilities & Achievements
 Led the promotional sales of Saudi Cast brand in UAE region for drainage accessories which include Roof Drains, Floor Drains, Cleanout, Manhole Covers and Channel gratings.
Strategically restructured sales and marketing operations to optimize performance with a resultant increase in business worth AED 3 Million annually.
Augmented revenues by 50% using effective sales tools such as price revision, new product development, material stocking and streamlining the process for monthly order bookings and invoicing.
Developed the strategy and roadmap for organization’s International expansion; conceptualized and developed new business strategies which led to an increase in business worth AED 3 Million annually.
Spearheaded and led consultant’s approval for our products like Al Gurg engineering consultant, Erga Progress, Noor Architects, CONIN, Next Engineering, Khatib & Alami, Seed Engineering Consultant, Atkins, Dar al handasah, ae7, Lacasa Architects, PNC architects, Meecon and so on.
Developed clients like Shapoorji Pallonji Middle East, Effeco, Oman Technical, Future world electro., Verger Delporte, Akar Technical, Conversion electro., ETTS, Royal Advance, Eco Therm, Trojan, Envicon, Binladin Contracting Group, Bilt Middle East, Airolink, Six Constract, United Masters Electro. Geco Electro. Al Arabia Electro., Al Ghurair, Bin Lahej Elect., Beaver Gulf.

• Promoting sales of drainage products inclusive of all kind of Manhole Covers,
Ductile iron, Cast iron, light, medium and heavy duty manhole covers, ductile iron
and cast iron channel grating, cast iron roof drains, floor drains and cleanouts
• Stainless steel floor traps in UAE Construction Market
• Accountable for achieving individual and team sales target define by the
organization
• Visiting engineering consultants and contractors for our products promotion and
obtaining their vendor approval on their current and future projects
• Tracking any new project in market and immediately approaching construction
sites to find new leads and enquiries
• Monitoring sales of sales team and providing adequate support to overcome any
hurdles
• Maintaining booking orders and invoicing every month
• Ensuring quotations and submittal are submitted in a stipulated time frame
• Coordinating for material delivery from Saudi office to project site in UAE on time
• Collecting payment in a stipulated time frame.

Leading the project sales of carpet flooring, wooden flooring & vinyl flooring in Abu Dhabi and Al Ain region.
Achieving set objectives in terms of sales, presentation and project management.
Develop & implement a strategic plan in line with corporate vision to achieve the organization goal.
Networking with interior designers, consultants and contractors to generate new business.
Getting the products specified by interior consultants for projects and organizing all necessary documentations, mockups for same.
Visiting new clients, conducting technical sales presentation, preparing quotations & closing deals.
Product positioning, project status report, project list updates, monthly report, margin report.
Forecasting sales on yearly, quarterly & monthly basis.

• Handling sales and marketing activities of Interface carpet flooring in Abu Dhabi
construction market
• Meeting with architects, interior designers, fit out contractors, engineering
consultants, hotels, developers and end client to promote our carpet brand
• Making research for current and upcoming projects in Abu Dhabi region
• Cold calling by visiting construction sites and generating enquiries
• Negotiation with contractors on price and payment terms
• Coordinating with our operation team for procurement of material on time
• Coordinating with installation team for smooth execution of projects
• Ensuring payment is collected within stipulated time frame.

Accountabilities& Achievements
Leading the sales of landscape and irrigation projects which include design and construction of swimming pools, designing and execution of fountains, soft and hard landscape work, pergolas, Jacuzzis and water features projects.

Engaged in generating business through contractors, consultants, hotels, and developers.

• Accountable for achieving 5 million yearly sales target by acquiring sales of all type
of landscape projects
• Having excellent knowledge of soft and hard landscaping and swimming pool
projects
• Increasing client base for company by attending meetings with construction
consultant and contractors
• Generating leads and enquiries by from existing hotels commercial building and
meeting with purchasing manager for acquiring contract of swimming pool and
landscape services on monthly and yearly basis
• Visiting new construction site and meeting with consultant and contractors for
product introduction and promotion
• Coordinating with our design team and preparation of shop drawings
• Accountable for payment collection in stipulated time frame.

• Responsible for increasing sales of interior soft furnishing products, inclusive of all
kinds of motorized and manual window blinds and curtain tracks, wall covering,
vinyl flooring and carpet flooring for large scale projects.
• Generating sales through architects, interior designers, consultants, contractors, fit
out contractors and existing hotels
• Targeting on new construction of hotels, villas, banks, schools & universities in the
region and specifying our products
• Coordinating with site team for smooth installation of our product.

Led the project sales of interior furnishing products which include wall covering, window blinds, carpet flooring, vinyl flooring, and acoustic panels for large scale project in Abu Dhabi and Al Ain market.

Networking with Designers, consultants, contractors to generate new business.

Visiting new clients, conducting technical sales presentation, preparing quotations & closing deals.

 Worked in B2B process of HSBC
 Accountable for sales of business loan to corporate customers having SSI and SME industries.
 Cold calling to corporate customers like proprietor, partners & finance controller.
 Interacted with corporate clients and presenting presentations about various financial products.
 Achieved sales target & maintained customer relationship.