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Salik Zaeem, SR. DIGITAL MARKETING SPECIALIST

Salik Zaeem

SR. DIGITAL MARKETING SPECIALIST·NESTO Group

Saudi Arabia

Bachelor's degree, bcom

Work experience

Total years of experience: 5 years, 0 months

SR. DIGITAL MARKETING SPECIALIST

August 2024 - Present

NESTO Group

Riyadh, Saudi Arabia

August 2024 - Present

• Managing multi-platform digital presence across Facebook, Instagram, TikTok, Twitter, Snapchat, and
WhatsApp for Nesto and Alwafa Group.
• Executing high-impact paid campaigns on Meta, TikTok, Snapchat, and Google Ads, increasing customer
acquisition, engagement, and ROI.
• Overseeing website, mobile app, and real-time notifications to ensure a seamless and consistent digital
experience for customers.
• Directing in-store digital marketing initiatives, including content management for digital screens and
promotional displays.
• Playing a pivotal role in the launch of 5+ new stores, enhancing brand visibility and engagement in new
regions.
• Strategizing and implementing marketing campaigns across 14 Nesto Hypermarkets, 11 Alwafa stores, and
1 Budget Food store, tailoring initiatives to local audience preferences.
• Leveraging analytic tools to monitor campaign performance, optimizing strategies, maximizing digital ROI.
Company industry:
Retail & Wholesale
Job role:
Marketing and PR

DIGITAL MARKETING HEAD

May 2023 - June 2024

COSVM LABS,

Kerala, India

May 2023 - June 2024

• Led end-to-end digital marketing strategies to elevate brand visibility in the blockchain and tech
communities.
• Executed integrated campaigns using social media marketing, email marketing, content marketing, and
SEO to attract and engage target audiences.
• Managed paid ad campaigns across platforms including TikTok, Instagram, Snapchat, Facebook, LinkedIn,
and WhatsApp to drive lead generation and conversions.
• Built and nurtured online communities through engagement with developers, stakeholders, and industry
influencers.
• Developed educational content such as blogs, whitepapers, and video scripts to establish thought
leadership in blockchain technology.
• Conducted market research, competitor analysis, and campaign performance tracking to optimize ROI and
improve overall strategy.
• Administered marketing budgets and resource allocation for maximum impact and efficiency.
Company industry:
Economics & Financial Consulting
Job role:
Marketing and PR

SEO ANALYST (Freelance)

March 2023 - June 2023

INDIAN INSTITUTE OF EMBEDDED SYSTEMS (IIES),

Bangaon, India

March 2023 - June 2023

• Conducted in-depth SEO audits and implemented on-page and off-page optimization to increase organic
search traffic.
• Executed link-building campaigns to improve domain authority and SERP rankings.
• Performed comprehensive keyword research to integrate high-value search terms into website content.
• Monitored website analytics and prepared performance reports with actionable recommendations.
• Collaborated with content creators to ensure SEO best practices in all published content.
• Kept up-to-date with search engine algorithms and competitor strategies to maintain a competitive
advantage.
Company industry:
Training & Education Center
Job role:
Information Technology

SEO EXECUTIVE

June 2022 - May 2023

BAG2BAG TRAVELS & HOSPITALITY SERVICES INDIA PVT,

Bangaon, India

June 2022 - May 2023

• Optimized technical SEO elements including site speed, mobile responsiveness, and crawlability to
enhance user experience.
• Managed local SEO initiatives to improve brand visibility in targeted geographic regions.
• Conducted A/B testing of landing pages to maximize conversion rates.
• Assisted in creating SEO training materials for team members to improve overall digital marketing
competency.
Company industry:
Tourism, Museum, & Cultural
Job role:
Information Technology

DIGITAL MARKETING EXECUTIVE

March 2021 - February 2022

INFOLAUNCHER SOLUTIONS PVT,

Kerala, India

March 2021 - February 2022

• Managed and maintained consistent brand presence across social media platforms.
• Created SEO-focused copy for social media posts and Google Ads to boost online visibility.
• Planned and scheduled social media content to ensure timely engagement.
• Conducted audience research to develop innovative and high-performing content strategies.
• Executed email marketing campaigns, resulting in a 38% increase in recurring business.
• Analyzed campaign performance data to refine digital strategies and improve ROI.
Company industry:
Training & Education Center
Job role:
Marketing and PR

Education

APJ ABDUL KALAM UNIVERSITY, INDORE

June 2020

June 2020

Bachelor's degree, bcom

India

computer commerce

APJ Abdul Kalam University

January 2020

January 2020

High school or equivalent, Business And Commerce

India

government of kerala

March 2017

March 2017

High school or equivalent, computer commerce

India

GPA (percentage): 68%

GPA (percentage): 68%

n

P.M.S.A.P.T.H.S.S Kakkove

January 2017

January 2017

High school or equivalent, Commerce

India

Skills

Google Adwords

Expert

Google Analytics

Expert

Social Media Marketing

Expert

Digital Marketing

Expert

SEO

Expert

Web Content

Expert

PPC

Beginner

Social Media Marketing

Expert

SEO (on-page and off-page)

Expert

Adobe Photoshop

Intermediate

Google Ads

Expert

Content Writing

Intermediate

E-mail Marketing

Intermediate

Google Analytics

Intermediate

PHP

Beginner

SEO

Expert

Customer Service

Expert

Management

Expert

Digital Marketing

Expert

Graphic Design

Intermediate

Marketing

Expert

Sales

Expert

Social Media

Expert

Public Relations

Expert

SEM

Expert

Google Adwords

Intermediate

Project Management

Expert

E commerce

Intermediate

B2B eCommerce

Beginner

WordPress

Intermediate

Web Analytics

Expert

Link Building

Expert

Web Design

Expert

Off Page Optimization

Expert

Organic Search

Expert

Web Development

Beginner

BRANDING

Intermediate

COMPUTER PROGRAMMING

Intermediate

EMAIL MARKETING

Intermediate

LEADERSHIP

Intermediate

LINK AGGREGATION ETHERNET

Intermediate

MOBILE APPS

Intermediate

PLANNING

Intermediate

SEARCH ENGINE OPTIMIZATION

Intermediate

Social profiles

Languages

Arabic

Beginner

English

Expert

Malayalam

Native Speaker

Tamil

Intermediate

Memberships

Palliatieve Care

NGO

May 2017

Training and Certifications

Certifications
MC with Gr
Valid Indian & Kingdom of Saudi Arabian Driving License
DIPLOMA (PGDIFA)
CERTIFICATION COURSE IN DIGITAL MARKETING
certification course in Digital Marketing
Oct 2023
Post Graduate Diploma in Indian & Foreign Accounting [PGDIFA]
Jan 2022

Hobbies and interests

gym
football