Market Researcher
MAF Group
Total years of experience :3 years, 10 Months
Helped 10+ businesses in different areas increase their sales by ~40% and customers experience by using analysis of the market’s demands and competitors
● Researched and analyzed market trends, including consumer behavior, emerging technologies, and trends in various businesses to stay ahead of the curve and maintain a competitive edge
● Developed comprehensive marketing reports to provide clients with insights into business areas, competitive analysis, and market trends, enabling them to make informed decisions that drive sales and maximize revenue
● Leveraged the latest data interpretation and reporting techniques to deliver actionable insights from market
research data to inform marketing strategies, boost ROI, and improve sales
● Analysed customer purchasing trends by conducting focus groups to determine pricing strategies
Devised and executed an organic Instagram strategy that led to a 40% increase in engagement and a +20% improvement in Dental Course sales within six months.
• Took full responsibility for all digital and media communications, social media content creation and distribution as well as digital and online reporting with an omnichannel vision and customer-centric approach
• Instagram: defined full buyer persona and developed insights and social media listening, created a consistent content design that aligns with brand strategy
• Prepared monthly and quarterly reports for digital marketing activities by using metrics to improve results and meet the objective
• Website: launched new website on BigCommerce, >300+ SKUs, improved UI/UX, asset creation, drove organic SEO, and increased Google Analytics performance. Results include improved search engine ranking, sessions, duration, page views, and lowered bounce rates. Digitized consumer-facing rebates and coupons.
• Consumer Insights: scoped and developed consumer personas, journey maps, awareness & usage studies, and validated website and product user experiences by crafting and analyzing surveys.
• Management: collaborated with the sales team to maximize the revenue from dental courses by providing training, resulting in a 20% sales increase
Increased website usability through design enhancements and optimized workflows.
● Built new features and pages on Angular to enhance the website's functionality and user experience.
● Streamlined code by refactoring existing components, resulting in improved performance and maintainability.