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Salim Al Sulaimi, PRODUCT MANAGER

Salim Al Sulaimi

PRODUCT MANAGER ·AL SEEB TECHNICAL EST (SARCO) LLC

Oman

Diploma, General Diploma

Work experience

Total years of experience: 21 years, 6 months

PRODUCT MANAGER

July 2022 - Present

AL SEEB TECHNICAL EST (SARCO) LLC

Muscat, Oman

July 2022 - Present

• Transitioning from Department Manager to Sales Manager, leveraging extensive experience in commercial and operational oversight.
• Demonstrated expertise in annual budgeting and P&L ownership, ensuring financial targets are consistently met.
• Proven track record in driving sales growth and enhancing profitability within a competitive retail environment.
• Skilled in comprehensive inventory management, including demand forecasting and optimizing stock turnover for efficiency.
• Adept at building strong relationships with key accounts, enhancing customer satisfaction and loyalty.
• Committed to developing strategic sales initiatives that align with organizational goals and market trends.
• Focused on achieving measurable results through effective team leadership and collaboration.
Company industry:
Consumer Electronics
Job role:
Sales

SENIOR SALES EXECUTIVE

March 2020 - June 2022

AL SEEB TECHNICAL EST (SARCO) LLC

Bawshar, Oman

March 2020 - June 2022

• Managed key organized retail accounts such as Sharaf DG, Extra, Carrefour, Lulu, and Emax, driving strategic sales initiatives.
• Oversaw full sales operations, including weekly forecasting and replenishment planning, to consistently meet and exceed monthly sales targets.
• Ensured optimal product availability, accurate pricing, and enhanced in-store visibility through effective collaboration with buyers, store managers, and merchandisers.
• Supervised and trained promoter teams to boost sell-out rates and uphold exceptional display standards.
• Conducted weekly stock assessments to identify opportunities for improvement and maintain inventory integrity.
• Developed strong relationships with key stakeholders to facilitate communication and drive sales growth.
Company industry:
Consumer Electronics
Job role:
Sales

PERFECT STORE & MERCHANDISING SUPERVISOR

February 2013 - February 2020

Unilever

Bawshar, Oman

February 2013 - February 2020

• Supervised and led a high-performing merchandising team, driving excellence across retail channels to enhance sales performance.
• Developed and implemented monthly call cycles, optimizing daily operations for maximum efficiency.
• Ensured compliance with Unilever’s Perfect Store standards, enhancing brand visibility and customer experience.
• Planned and executed strategic in-store implementations, including effective planograms and impactful POSM placements.
• Conducted regular audits to assess store performance, leveraging insights to drive continuous improvement and achieve sales targets.
• Fostered strong relationships with key accounts, positioning for future growth as a Sales Manager and Key Account Manager.
Company industry:
FMCG
Job role:
Sales

KEY ACCOUNT EXECUTIVE

September 2011 - January 2013

MESCO | Middle East Sons Co

Bawshar, Oman

September 2011 - January 2013

• Managed key MT & GT accounts for MESCO’s food & beverage portfolio, driving robust distribution and visibility across all assigned outlets.
• Achieved and consistently exceeded monthly sales targets through strategic route planning and efficient order management.
• Coordinated daily with buyers, store managers, and section supervisors to optimize sales performance and strengthen relationships.
• Oversaw product availability, executed planograms, and implemented price updates to enhance in-store visibility and support category growth.
• Leveraged data-driven insights to identify opportunities for improvement and maximize sales potential across MT & GT channels.
• Developed and maintained strong partnerships with key stakeholders to ensure alignment and drive mutual success.
Company industry:
Distribution, Supply Chain & Logistics
Job role:
Sales

KEY ACCOUNT EXECUTIVE

January 2009 - August 2011

Al Marai Dairy

Bawshar, Oman

January 2009 - August 2011

• Managed key retail accounts to enhance distribution and visibility of Almarai Dairy products across various channels.
• Drove significant sales growth by maintaining optimal stock availability and implementing strategic commercial agreements.
• Oversaw order forecasting and daily sales operations, ensuring alignment with monthly sales targets.
• Utilized effective route planning and demand management to optimize sales performance.
• Coordinated closely with store supervisors and warehouse teams to streamline operations and enhance customer satisfaction.
• Developed strong relationships with strategic customers, contributing to long-term business success.
• Prepared to transition into Sales Manager and Key Account Manager roles, leveraging extensive experience in account management and sales strategy.
Company industry:
Dairy Production
Job role:
Sales

KEY ACCOUNT EXECUTIVE

July 2005 - November 2008

National Mineral Water Company

Bawshar, Oman

July 2005 - November 2008

• Led key account sales initiatives for the National Mineral Water Company, driving van sales operations across prominent retail and institutional outlets in Muscat.
• Achieved and consistently exceeded daily and monthly sales targets, demonstrating strong sales acumen and strategic planning.
• Ensured optimal product distribution and visibility, enhancing brand presence and market share.
• Fostered and maintained robust relationships with major key accounts, including Safeer Hypermarket and Al Maya Stores, ensuring customer satisfaction and loyalty.
• Streamlined daily sales routes to maximize efficiency and productivity, contributing to overall sales growth.
• Developed skills in team leadership and account management, preparing for advancement to Sales Manager and Regional Sales Supervisor roles.
Company industry:
FMCG
Job role:
Sales

MERCHANDISER (Temp Assignment)

December 2004 - June 2005

Nestlé - Other Locations

Nizwa, Oman

December 2004 - June 2005

• Launched my career in the sales and distribution industry with a temporary assignment at Nestlé, establishing a robust foundation in merchandising and retail operations.
• Acquired essential skills in sales fundamentals, including planogram execution and FIFO rotation.
• Enhanced product visibility and stock management through effective in-store execution and communication.
• Gained hands-on experience in store-level operations, fostering a strong understanding of retail dynamics.
• Leveraged this experience to transition into roles such as Sales Manager, Key Account Manager, and Regional Sales Supervisor, driving sales growth and customer engagement.
• Committed to continuous improvement and excellence in sales strategies and account management.
Company industry:
FMCG
Job role:
Sales

Education

Al Mohana bin Sultan

June 2012

June 2012

Diploma, General Diploma

Oman

Skills

Staff Supervision

Expert

Sales Targets

Expert

Sales Coordination

Expert

Client Communication

Expert

Customer Interface

Expert

Sales Forecasting and Budget Management

Expert

Strategic Planning and Execution

Expert

Market Competition Analysis

Expert

Customer Relationship Management

Expert

Performance Metrics and KPI Analysis

Expert

Team Management

Expert

Negotiation and Persuasion Skills

Expert

Data Analysis and Reporting

Expert

Digital Marketing Strategies

Expert

Promotion Planning

Expert

Customer Needs Assessment

Expert

Training and Mentorship

Expert

Cross-Functional Collaboration

Expert

Project Management

Expert

Strong Verbal and Written Communication Skills

Expert

Problem-Solving and Critical Thinking

Expert

Adaptability and Resilience in Dynamic Environments

Expert

Innovative Idea Generation

Expert

Microsoft Office Proficiency

Expert

Logistics

Expert

Sales

Expert

Negotiation

Intermediate

Marketing

Intermediate

Management

Expert

Procurement

Intermediate

Administration

Intermediate

Purchasing

Intermediate

Materials

Intermediate

Customer Service

Intermediate

Business Development

Intermediate

Accounting

Intermediate

Science

Intermediate

Microsoft Office

Intermediate

Product and category management

Expert

Key account management

Expert

Sales leadership and team development

Expert

Trade marketing and retail execution

Expert

Consumer electronics and FMCG operations

Expert

P&L and budget ownership

Expert

Stock forecasting and demand planning

Expert

Inventory optimization and aging reduction

Expert

Advanced Excel and data analytics

Expert

KPI analysis and performance tracking

Expert

Negotiation and customer

Expert

Staff Supervision

Expert

Sales Targets

Expert

Sales Coordination

Expert

Client Communication

Expert

Customer Interface

Expert

Languages

Arabic

Native Speaker

English

Expert

Urdu

Expert

Hindi

Expert