Marketing Manager
Occasions Confectionary LLC
مجموع سنوات الخبرة :14 years, 7 أشهر
• Planning, budgeting and executing marketing strategies (Digital, Email, Ecommerce & Offline) to
achieve objective via omnichannel campaigns and evaluating KPI’s & ROI of each campaigns.
• Drafting successful marketing campaigns and own their implementation from ideation to execution.
• Devising quarterly Marketing strategies (presentations) as per the set budget and goals assigned to
optimize the allocated funds and closely monitoring the insights to ensure objectives are achieved.
• Planning and executing social media marketing plans and defining its KRA & KPI’s for the
campaigns.
• Analyzing market trends, demographics, pricing schedules, competitor products, and other relevant
information to form marketing strategies to optimize maximum conversions.
• Responsible for regular reporting on website performance and customer experience metricsoptimizing site operations, identifying opportunities, and suggesting strategies to achieve sales
growth.
• Handling company’s ecommerce businesses for website www.occasionscakesuae.com &
www.occasionscakescafe.com (WordPress & Shopify).
• Developing and implement ecommerce strategy in order to improve website performance and also
working with developers.
• Manage all online activity in relation to traffic acquisition, ecommerce sales, conversion and also
tracking web performance as per the KPI.
• Strategically plan product collections, pages, content updates and featured shop based on inventory
needs and marketing priorities.
• Inventory planning, pricing, listing, stock management, order processing, shipments & sales reports.
• Deploying Loyalty Marketing strategy and work closely with team to ensure all the KPI’s are
achieved.
• Maintaining loyalty program calendar and drive execution of marketing campaigns and initiatives to
increase customer acquisition.
• Deploying email marketing strategies for New product launch, Loyalty marketing campaigns &
retaining the customers.
• Collaborating with influencers for influencer campaigns to generate maximum reach across all digital
platforms.
• Conducting market research to understand consumer, market (existing and new) and media usage.
• Directly managing digital marketing channels like social media & email marketing. Develop content
calendar and oversee website uploads and landing pages development.
• Build strategic relationships business partners, agencies and vendors.
• Developing marketing strategies for Digital, Offline, Emailer & E-commerce platforms to achieve its
KPI’s via multilevel marketing campaigns.
• Responsible for planning ATL and BTL omnichannel campaigns, related to Brand Promotions,
Social Media campaigns (Instagram, Facebook, influencer and YouTube) Emailer, Outdoor
(Billboards), Radio, Print, Retail Advertising and Merchandising.
• Deploying marketing campaigns and own their implementation from ideation to execution.
• Working closely with Management and Business partners to recognize latest marketing channels to
achieve maximum ROI from the campaigns.
• Analyzing market trends, demographics, pricing schedules, competitor products, and other relevant
information to form marketing strategies to optimize maximum conversions.
• Planning marketing plans for ecommerce platforms Amazon, Big Basket, D’Mart, Flipkart and
Reliance Jio’mart to boost sales.
• Responsible for listing products on website, product branding labeling, photoshoot, video shoot
packaging & pricing (title, description, images, prices, product specs, search terms, etc.)
• Defining, analyzing and communicating key metrics and business trends for the sales teams.
• Prepare and monitor the marketing budget on a quarterly and annual basis and allocate funds wisely.
• Deploying email marketing strategies for New product launch, Loyalty Program & retaining the
customers.
• Closely working with management team for strategizing and implementation of loyalty program.
• Collaborating with influencers for influencer campaigns to generate maximum reach across all digital
platforms.
• Evaluating omnichannel campaigns results to formulate effective campaign strategies.
• Preparing report on the performance of marketing campaigns, gain insight and assess against goals.
• Development and execution of the online marketing and offline activities to drive the business within
the e-commerce sites.
• Planning and execution of ATL, BTL & E-commerce campaigns to enhance brand visibility and
strengthen brand position in the competitive market.
• Overall responsible for Brand Promotions, Social Media campaigns (Instagram, Facebook, &
influencer) Outdoor Campaigns, Radio, Print, Retail Advertising and Merchandising.
• Designing innovative communication program to create brand awareness and accomplish the brand
communication objectives in coordination with advertising agencies.
• Planning promotional activities like Trade Schemes, Consumer Schemes, etc.
• Managing New Product launch, conducting consumer and trade research to establish acceptability,
packing material finalization and developing pack design.
• Co-ordinate with Ad/Creative agency to design marketing collaterals like standees, banners, danglers,
mailers, newspaper & magazine ads.
• Keeping track of Budgets v/s Expenses.
• Generating reports quarterly for marketing spends
• Client servicing for Lifestyle, automobiles, food & beverages, online channels and health services.
• Media planning as per the client’s brief, product, budget, duration & TG on Pan India level.
• Responsible for conceptualization, development and production of promotional material like brochures
for clients
• Liaison with external vendors and agencies for media & marketing requirements
• Strategizing Pan India marketing activities (ATL & BTL), retails activations.
• Making of GTM strategies, proposition planning, Pan India new product launches, developing product
packaging, creative for various mediums, designing new POSM, aligning agencies.
• Analyzing sales trend & allotting budgets.
• Conducting consumer research & competition analysis.
• Designing proposition and campaigns. Developing creatives as per the local language.
• Strategizing Pan India marketing activities (ATL & BTL), retails activations.
• Making of GTM strategies, proposition planning, Pan India new product launches, developing product
packaging, creative for various mediums, designing new POSM, aligning agencies.
• Analyzing sales trend & allotting budgets.
• Conducting consumer research & competition analysis.
• Designing proposition and campaigns. Developing creatives as per the local language.
• Planning / Execution of ATL / BTL activities as per client’s brand considering its product, placing & price on PAN India level.
• Responsible for Conceptualization, development and production of promotional material like brochures for clients
• Liaison with external vendors and agencies for Marketing Collaterals, event execution, media buying and design creative.
• Making Proposals considering their product, budget, duration, TG, medium to advertise for multi
locations (Pan India)
• Coordinate and manage media and public interest to generate coverage and maintain awareness.
• Monitoring Competitive strategy on pricing of our media.
• Attending trade fairs, exhibitions and conferences to promote brands.
• Monitoring and analyzing a brand and competitors performance to identify Strengths, Weaknesses,
Opportunities and Threats for creating impactful outdoor campaign for clients
• Participates in development and management of effective integrated media plans and buy under
supervision of the Media Director.
• Develops objectives, strategies, plans and presentations.
• Creates and manages media partner
• Media buyers negotiate, purchase and monitor advertising space and airtime on behalf of their clients.
• They aim to reach the highest number of people in the target audience at the lowest possible cost.
• monitoring buying strategies
Masters in Marketing management from Mumbai university