Salim Lahiani

Sales
- Preparing the Annual Marketing & sales plan.
- Preparing the annual budget of sales & marketing.
- Setting KPI's for the sales and marketing teams.
- Managing sales force organized in 5 profit centers (short term export credit
insurance, medium to LT export credit insurance, PRI & credit insurance for
Financial institutions, regional office in KSA)
- Drafting and updating the sales and marketing manual of procedures.
- Defining and setting the commercial underwriting policy of the Corporation in
coordination with the credit risks and risk management units.
- Creating and updating the short-term export credit insurance pricing model.
- Creating an in-house CRM system adapted to the export credit insurance
industry.
- Preparing credit insurance quotation.
- Issuing export and domestic credit insurance policies.
- Drafting new credit and PRI insurance policies wordings (NHSFO, Factoring insurance policy, Trade finance insurance policy, Leasing insurance policy, LC confirmation insurance policy…)
- Developing sales channels through Lloyds and local brokers.
- Coordinating sales and marketing activities.
- Coordinating with the accounts managers.
Marketing
- Managing leads databases of exporters, investors, financial institutions,
insurers, economic partners & others.
- Creating and drafting marketing materials, brochures, mailing letters, rolls,
banners …
- Organizing Events, seminars, workshops…
- Drafting GM’s official speeches in both Arabic & English languages.
- Drafting press releases.
- Representing the Corporation in various events.
- Drafting, editing and updating the Corporation's web site content.
- Contributing the periodical Corporation's newsletter content.
HR
- Member of the recruitment committee.
- Designing recruitment tests for different technical profiles within the export
credit insurance industry (marketing and communication, sales, underwriting,
reinsurance, accounts managers…)
- Organizing technical training programs for existing staff, new staff and trainees
from Arab ECA's and business partners.

- First Coordinator of Aman Union.
- Liaising representative of Dhaman.
- Member of AU structured finance insurance committee.
- Technical committee member of AU academy.
- Committee member of AU rewards program.

- Coordinating the Fund's activities -created by the World Bank and the Tunisian
government- aiming at promoting national exports through facilitating export
finance and guarantee access.
- Managing non-marketable risks insured by a State owned fund.
- Managing activities of credit risks underwriting, exporters' performance risks
underwriting, marketing, sales, debts collection…
- Reviewing junior underwriters’ proposals.
- Managing agreements with 15 local banks on pre- and post-export finance and
guarantees.
- Providing training for banks' officers on export credit risks’ mitigation.
- Initiating use of video supports in export performances' risk assessment.
May 1999

- Underwriting export commercial & non-commercial credit risks.
- In charge of Investment risk guarantee contract (co-insured with the world bank
group insurance entity: Multi-lateral Investment Guarantee Agency MIGA).
- In charge of foreign buyers database management (more than 8000 importers).
- In charge of relations with credit reports agencies (D&B, MECOS, MEGA,
COFACE credit alliance data base and others)

COTUNACE (Export Credit Insurance Agency of Tunisia), TUNISIA, Tunisia
Company Industry: Export Credit-Insurance
Job Role/Department: Head of regional branch/ Sfax branch
- Launching the activities of the first regional branch of the Tunisian Export
Credit Agency.
- Preparing the annual sales program.
- Leading the Sales team.
- Managing the clients' portfolio.
- Managing relationships with professional and governmental organizations.
- liaising with the headquarters.