Retail Manager Operations
Annabelle (Rajan Trading LLC)
Total years of experience :19 years, 11 Months
Reporting To: CEO Key Result Areas:
• Heading operations of 41 stores across U.A.E, KUWAIT, QATAR and K.S.A
• Formulating daily, weekly & monthly store plans, SOPs and procedures; identifying changes in retail industry and contributing strategic inputs on effective strategies to produce sustainable revenue growth
• Developing annual operating budgets for stores; administering stores activities such as visual merchandising, logistics, warehousing, so on
• Achieving targets for revenue and quantity for each product category; launching brand campaigns in collaboration with the Marketing Team
• Consistently amplifying store sales in terms of top line numbers and profitability; interfacing with people at all levels
• Maximizing display share by setting planogram; ensuring display of fixtures & products as per planograms and category, color/brand blocks & price hierarchy
• Ensuring optimum stock level on the floor and nil out-of-stock situations in the store; ensuring ordering of right stocks in right quantities at right time; relentless coordination with HO with reference to merchandise, for positive changes
• Successfully implemented policies to achieve like for like growth
• Ensuring alignment of business plans with marketing and sales strategies by concentrating on business management, planning, and data analysis
• Devising and implementing strategies aimed at ensuring effectiveness of operations, realization of sales & business promotion targets, with a key focus on ROI
• Managing company's resources; ensuring maximum productivity; planning for new investment in line with Business Development & long-term strategies
• Strategizing for augmenting sales & revenue in line with the defined policy of the company
• Facilitating and executing brand expansion across the GCC region
• Conducting recruitment, & training sessions of retail staff across the GCC operations
• Developing and managing advertising campaigns in line with brand & malls calendar
Highlights:
• Managed High Street, and Mall stores, and ensured smooth operational execution of stores varies from 500 sq. ft. to 6500 sq. ft
• Gathered market intelligence, and competitor mapping on regular basis
• Assisted the sales & customer relations teams in all aspects of the brand ethos and ensured that they are serviced carefully & with due diligence
• Ensured weekly/monthly targets are achieved & tracked all the stores & its communication to the teams
• Generated highest level of satisfaction and augmented business profitability
• Inventory & expiry management
• Cost reduction & shrink avoidance
Reporting To: CMD/MD Highlights:
• Ensured all store operations staff is up to date on all aspects of training, product knowledge as per organizations systems & processes
• Supported the sales, marketing & customer relations teams by ensuring all aspects of the brand ethos are serviced carefully & with due diligence
• Recruited and developed team members through coaching, mentoring, and training; hand-held team members to achieve set goals for their performance appraisals
• Ensured VM & Store displays are up to standards as defined periodically, and Institutionalized a set of processes to ensure this update is presented periodically
• Defined all SOPs for the stores & corporate sales processes & ensured implementation of check & balances to manage shrinkage & other key metrics related to the function
Highlights:
• Ensured delivery of the service/output of the product/processes executed through the efforts of the team led by me as per agreed SLA
• Conducted training for new joiners to enhance their performance, and provided support to these team members in understanding our standard operating procedures
• Monitored calls on a daily basis to ensure that the quality & sales targets are met daily
• Co-ordinated with various departments for smooth operational efficiency