Business development sales manager
Abdul Latif Jameel Electronics
Total years of experience :20 years, 11 Months
responsible for driving all the business pillars to achieve company strategic goals in the field of Sales . distribution. marketing campaigns . customers relationship management. and be a role model company to all the team members in terms of education. career path . market experience
Manage a sales and marketing activities and communications functions, overseeing a EGP 2.3M budget and 4 agents office . Direct brand management all over four governorates, PR, media relations, consumer positioning, product launches, advertising, sales collateral and tradeshow marketing for all the operated consumer products prepaid, postpaid, USB modem and ADSL service.
Managed a central unite at Egyptian - Lybian borders during the lybian revolution as a part of Vodafone CSR corporate social responsibilities to present free calls.
Developed and launched integrated, multi-channel print, catalog, web and direct marketing campaigns that propelled sales from EGP 900 K (2005) to a projected EGP 8 M by 2012 year-end.
Led market launch of 21 new products. Identified opportunities, researched new product possibilities, collaborated with engineering team and created campaigns generating 1.6 M in annual sales.
joined a tailored joint campaign for Vodafone customers to reach their families inside Lybian land by signing a contract with the acquired operator Lybiana Elhurra to receive calls from Vodafone lines.
Wrote catalogs, course guides and training brochures that enhanced the sales reps’ understanding of complex product features and helped them sell more effectively.
Performed ongoing customer/market research and demographic profiling to identify and capitalize on unmet market needs ahead of the curve.
Produced media kit that demonstrated key marketing analytics and demographics for use in sales presentations. Efforts were credited as instrumental in closing numerous high-level deals.
Leveraged strengths in cost-effective marketing management and vendor negotiations to end each year an average of 15% under-budget (without compromising business growth goals).
NATIOBAL BANK OF ABU DHABI - Alexandria, Egypt
Banking products marketing and development
Marketing Supervisor, 2/2001 to 5/2003
Developed marketing programs for a variety of business-to-business bank clients. Used an integrated approach to create balanced programs for clients to build their respective admiration and delighters in-terms of Car loan - PIL personal installment loan and education loan.
● Expanded client base by 78% in two years by consistently delivering goal-surpassing marketing results and ensuring complete client satisfaction.
● Closed new accounts as a member of business development team, including a $1.5M win with Eltarek automobile for trading and a $1.2M win with Toyota Egypt Co.
● Earned commendations from client executives for communication deliverables that targeted desired audiences and articulated the value of products and services
● (up to 4 times the industry average)
Technology
Software: QuarkXPress, Photoshop, Image Ready, MS Project, Crystal Reports, MS Office (Word, Access, Excel, PowerPoint)
Web/Multimedia: ColdFusion, Flash, Dreamweaver, Fireworks, EMC Documentum, Visual SourceSafe, Search Optimization, Web Server Administration, Content Management Systems
International marketing