MARKETING AND SALES EXECUTIVE
KIDVILLE NURSERY
Total years of experience :3 years, 11 Months
MARKETING AND SALES EXECUTIVE NOVEMBER 2012
KIDVILLE NURSERY
• liaising and networking with a range of stakeholders including customers, colleagues, suppliers and partner organizations;
• communicating with target audiences and managing customer relationships;
• managing the production of marketing materials, including leaflets, posters, flyers, newsletters, e- newsletters and DVDs;
• Liaising with designers and printers.
• arranging for the effective distribution of marketing materials;
• organising and attending events such as conferences, seminars, receptions and exhibitions;
• Sourcing and securing sponsorship;
• Contributing to, and developing, marketing plans and strategies;
• Monitoring competitor activity
• Supporting the marketing manager and other colleagues.
CONTINUED
ACCOUNT EXECUTIVE FEB 2012 TO APRIL 2012
TAREK NOUR ADVERTISING AGENCY
• Meeting and liaising with clients to discuss and identify their advertising requirements;
• Working with agency colleagues to devise an advertising campaign that meets the client's brief and budget
• Working with the account manager to brief media, creative and research staff, and assisting with the formulation of marketing strategies
• Liaising with, and acting as the link between, the client and advertising agency by maintaining
regular contact with both, ensuring that communication flows effectively
• Negotiating with clients and agency staff about the details of campaigns
• Presenting creative work to clients for approval or modification
• Handling budgets, managing campaign costs and invoicing clients
• Writing client reports
• Monitoring the effectiveness of campaigns
• Undertaking administration tasks
• Arranging and attending meetings
• Making 'pitches', along with other agency staff, to try to win new business for the agency
• Following up on creative's and graphic designers to meet the deadlines of each project.
ASSISTANT BRAND MANAGER JULY 2011 TO JAN 2012
UNILEVER MASHREQ- HOME & SKIN CARE
• Monitoring demand and planning for both categories.
• Update annual promotion sheet for all brands on system.
• Following up on packaging materials quantities to guarantee continuous stocks.
• Following up on the target and achievement across all the seven countries of mashreq.
BRAND ASSISTANT AL OSRA SUGAR FROM 2008 TO 2010
SAVOLA FOODS- EGYPT SUGAR DIVISION
• Planning Brand strategy to segment the fragmented sugar retail market.
• Planning, Leading and executing yearly ATL and BTL brand tactics calendars for TV, Radio,
POSM, Outdoors, and media planning.
• Managing brand research activities and generating high quality periodic brand KPIs reports for both market and consumers, in addition to PR function.
• Handling brand and department budget and expenses assuring budgetary adherence for recommending corrective actions accordingly.
• Effectively adding value to business profitability through NPDs and packaging innovation
initiatives.
SPRING 2008: BACHELOR DEGREE (EXCELLENT WITH SECOND HONOUR) INTERNATIONAL ACADEMY FOR MEDIA AND SCIENCE, Major: Marketing & advertising Total GPA: 3.6