Salma Mohammed Eddinari

Heading the Travel and Luxury division: Conde Nast Traveller, Architectural Digest, The Rake and Revolution Middle East - print, digital, social and events

Responsibility for managing a team of 4 sales people (local and
international)
Responsible for driving new business, advertising, and partnership
revenue in the form of digital, video, print, social influencer
content, branded content, large-format events, and bespoke
experiential events across the Condé Nast Luxury Portfolio, which
includes Condé Nast Traveller and Architectural Digest Middle East
Launched and sold sponsorship across several new events across
the portfolio, including Traveller’s Readers’ Choice Awards, AD Art
Of Dining
Putting in place commercial agreements with media representatives
around the world
Achieving targeted revenues, yields and developing new clients for
Design and Travel brands, online/offline while keeping good
relationships with agencies
Organizing awards, bespoke events and curating A-List of guests
and attendees
Organising regular sales training and setting in place KPIs
Responsible for selling Condé Nast Traveller ME’s commercial
video’s which include projects for Macao Tourism, Lexus, Alfa
Romeo, Jumeirah, Renaissance, Al Tayer Motors, Visit Britain and
Sharjah Tourism
COMMERCIAL DIRECTOR
ITP MEDIA GROUP - Conde nast group

Responsible of generating revenue from Middle East region into
International magazines based in UK, US, CHINA, Germany, Spain,
Italy, China, Japan. Titles such Forbes, Nikkei BP, Vogue, Vanity Fair,
GQ, Tatler...to name few.
Shared market insights with more than 25 principals from different
markets
Tailored solutions for each clients based in their feeder markets
My portfolio was the most profitable vertical within the company

Achieved targeted revenues, yields and developed new clients for
fashion and lifestyle magazines: Emirates Woman and Emirates
Bride
Selling sponsorships for Emirates Woman Awards and bespoke
private events
Launched Open Skies Arabic