Salma Elrashidi

Chief Financial Officer at Union Steel solutions & CE Group for steel & Rubber Manufacturing

• Egypt - Cairo
• My current job since June 2023

Management accountant at Watermust Egypt Company

• Egypt - Alexandria
• August 2005 to August 2008

Senior Business Development at CivilSoft Company

• Egypt
• November 2013 to May 2008

 Prepared business plans with all its supporting HR, marketing & sales strategies to all branches.
 Conducted a full restructuring of the company and all its branches in the Middle East.
 Managed the financial results in the start-up period of the new projects, while overseeing cost
controlling of operations.
 Designed & implemented the performance management system.
 Provided advice to managers across the company on business planning, financial strategy,
performance and risk management.
 Lead on the formulation and implementation of governance system.
 Conducted business research and benchmarking studies.
 Mapped processes of operations, standard operating procedures within the company and engineered
them, include: software development, cash flows, sales, marketing, implementation, helpdesk and
internal audit.
 Developed market segmentation plans, penetration strategies and continuous channel development to
achieve targets.
 Prepared business plans, with its supporting marketing and sales strategies.
 Conducted feasibility studies, cash flow forecasts and budgets for the company branches.

Development Supervisor at Andalusia Group for medical

• Egypt
• to

 Worked as HR strategic partner, worked on balanced scorecard & strategy map planning and
execution.
 Conducted a full restructuring of all of the 26 departments of the hospital.
 Developed job analysis & job descriptions to all jobs (1, 500+ employees).
 Assisted in designing, implementing & follow up the performance management system.
 Audited all major operations and engineered internal processes.
 Conducted succession planning across all levels of the organization structure.
 Conducted workload analysis across all functions and formulating manpower plans.
 Adjusted pay structures and conducted market surveys.
 Initiated a new bonus system for the most critical functions
 Developed customer social responsibility programs & initiated motivational plans
 Lead the training function and implemented monthly targeted plans.
 Developed policies and processes and lead on implementing them.