Marketing Consultant for NAU Italian Eyewear MENA
MAGRABi Retail
Total years of experience :10 years, 11 Months
- Working with MAGRABi top management and NAU brand owners in Italy to penetrate KSA, UAE & Egypt markets. My role is to create the marketing plan to be part of the Go to Market Strategy: including all marketing related activities, planning and execution. Also looking closely at stores locations, products’ cluster segmentation, pricing and country
profile.
- Responsible for the brand building and communication in MENA region, including creating and executing the yearly marketing calendar and budget, agencies management, all stores branding & communication, campaigns’ planning & execution, media planning & buying, promotions mechanism, digital & on-ground activations, analyzing & reporting sales performance and customers’ behaviors analytics including traffic, capture and conversion rate. Working with
research agency to assess the brand awareness level and positioning in our markets as well as the customer experience in stores by being close to the staff on floor and mystery shopper reports.
- Worked directly with the General Manager to achieve the region’s objectives. Planned and executed the yearly marketing calendar and budget for Egypt and Lebanon. My role was managing all marketing activities including campaigns management, creative/media/printing agencies management, and media planning and buying, printing and installation. Took the lead in all creative and promotional campaigns. Rolled-out MAGRABi new branding and communication on 32 MAGRABi stores and 2 eye care centers in Egypt and 4 stores in Lebanon. Crafted new visual merchandising, partnered up with business partners such as Ray-Ban and BVLGARI and different malls management.
Opened 1 new MAGRABi store and 1 Eye Care Center. Worked with research agencies to keep tracking the customer experience in our stores through mystery shopper report and market share by conducting brand health tracker reports.
- In addition to my involvement in working a new brand franchise in Egypt. Worked with NAU Italian Eyewear brand owners and team in Italy to open 4 stores in Egypt and managed all related marketing activities.
oined the MarCom team to work on all communication requests and materials. My role was responsible for agencies management: (creative, media buying & social media), led all creative artworks and managed the social media accounts by planning posting schedules, content & activations with the agency. Took a place in MAGRABi rebranding mega project, worked with international agencies to brief, plan & execute the complete new brand identity of the retail network in GCC, KSA, Egypt, Lebanon & Turkey. Managed all marketing expenses and consolidation with the finance team, supported B2B & trade marketing teams.
Managed all marketing activities of their automotive brands: Volvo, Aston Matrin, Dodge, Jeep, RAM, Citroen, Proton
& Chrysler in addition to their motorcycle brands: Kawasaki, Peugeot & Hero. Worked directly with Ezz El Arab owner and the general manager as a team member on all marketing requests including showrooms branding, on ground activations, publishing press releases, media booking, billboards & advertorials designs in newspapers & magazines, brochures & catalogs adaptations to the local market and online competitors monitoring. Participated in Volvo RDesign & Citroen C class launch in Egypt & Hero motorcycles franchise.
Worked for different FMCGs accounts including: Beyti, Al Maraai & Bonjorno Cafe accounts for ATL & BTL requests by getting projects briefs then meet with creative and design team to come up with different ideas, storyboards, radio copies, new package design, activations concepts & booths design then present it to clients to take their feedback &
finalize everything for production
Major: Integrated Marketing Communication Minor: Graphic Design
